7,314 Apple Inc. $AAPL Shares Sold by Addenda Capital Inc.

Key Points

• Addenda Capital reduced its Apple position by 3.2%, selling 7,314 shares and retaining 220,303 shares valued at approximately $63.7 million. Apple remains about 2.2% of the firm’s portfolio.
• Other institutional investors established significant new Apple positions during the quarter, while institutional and hedge-fund ownership reached 67.73% of shares.
• Wall Street maintains a generally positive view, with a consensus “Moderate Buy” rating and an average price target of $340.02, although analysts cite rising component costs, potential pricing pressure and patent-related royalty risks.

Addenda Capital Inc. lowered its position in Apple Inc. (NASDAQ:AAPL - Free Report) by 3.2% during the second quarter, according to its most recent filing with the SEC. The firm owned 220,303 shares of the iPhone maker's stock after selling 7,314 shares during the period. Apple accounts for approximately 2.2% of Addenda Capital Inc.'s portfolio, making the stock its 12th largest position. Addenda Capital Inc.'s holdings in Apple were worth $63,747,000 at the end of the most recent reporting period.

A number of other large investors have also recently bought and sold shares of AAPL. Prospect Hill Management LLC bought a new stake in Apple during the 2nd quarter valued at $146,370,000. Focus Partners Advisor Solutions LLC bought a new stake in Apple during the 2nd quarter worth approximately $168,646,000. Wealthfront Advisers LLC purchased a new position in shares of Apple during the second quarter valued at approximately $482,388,000. Satovsky Asset Management LLC bought a new position in Apple during the 2nd quarter valued at $16,064,000. Finally, Saranac Partners Ltd purchased a new stake in shares of Apple in the second quarter valued at about $9,513,000. 67.73% of the stock is currently owned by institutional investors and hedge funds.

Key Headlines Impacting Apple

Here are the key news stories impacting Apple this week:

• Positive Sentiment: Apple’s new fall product cycle is supporting revenue expectations. Morgan Stanley modestly raised its revenue forecast following the product launches, while Counterpoint expects approximately 6 million units of Apple’s $1,999 iPhone Duo foldable to be sold this year. Strong early iPhone 18 Pro demand in China—up 12% year over year during launch week—also supports near-term sales momentum. Apple’s Fall Product Cycle Could Support Revenue Growth
• Positive Sentiment: Apple is expanding its ecosystem beyond the iPhone. Health-focused Apple Watch features, including a health-age metric and Readiness score, could help defend its wearables lead, while a planned October 13 smart-home event may introduce a new hub centered on Siri and Apple Intelligence. Apple Is Betting Improved Heart and Health Insights Will Boost Watch Sales
• Neutral Sentiment: Morgan Stanley lowered its Apple price target to $355 from $360 but retained an Overweight rating. Analysts cited higher memory and component costs and potential iPhone pricing pressure, which largely offset the benefit from stronger product revenue. Morgan Stanley Adjusts Price Target on Apple
• Negative Sentiment: A jury ordered Apple to pay $5.7 billion over Taptic Engine patent claims, raising concerns about additional royalties and pressure on hardware margins. The company also faces a UK marketplace class action. Apple’s $5.7 Billion Patent Verdict Raises a Bigger Royalty Question
• Negative Sentiment: Investors remain concerned that AI agents such as Meta’s Muse could bypass Apple’s App Store and weaken its high-margin services ecosystem. Analysts said Apple’s product roadmap is attractive but lacks a clear catalyst after its recent rally. Apple Stock’s Upside May Be Limited as AI Agents Could Disrupt Business
• Negative Sentiment: Apple SVP Jennifer Newstead sold 2,399 shares worth approximately $806,496, reducing her holdings by 5.4%. The sale is relatively small compared with her remaining stake but adds modest insider-selling pressure. Apple Insider Transaction Filing

Wall Street Analyst Weigh In

AAPL has been the subject of several recent analyst reports. Daiwa Securities Group upped their target price on Apple from $325.00 to $335.00 and gave the company an "outperform" rating in a report on Tuesday, August 11th. Rothschild & Co Redburn set a $400.00 price objective on Apple and gave the company a "buy" rating in a research note on Monday, August 17th. KeyCorp reiterated an "underweight" rating on shares of Apple in a research note on Friday, September 4th. Needham & Company LLC restated a "hold" rating on shares of Apple in a research report on Thursday. Finally, Rosenblatt Securities reaffirmed a "neutral" rating and issued a $303.00 price objective on shares of Apple in a research report on Thursday, September 10th. One analyst has rated the stock with a Strong Buy rating, twenty-six have given a Buy rating, thirteen have issued a Hold rating and two have issued a Sell rating to the company. Based on data from MarketBeat.com, the company has a consensus rating of "Moderate Buy" and an average price target of $340.02.

Insider Activity at Apple

In other news, SVP Jennifer Newstead sold 2,399 shares of the firm's stock in a transaction on Tuesday, September 29th. The shares were sold at an average price of $336.18, for a total transaction of $806,495.82. Following the sale, the senior vice president owned 41,992 shares in the company, valued at approximately $14,116,870.56. This trade represents a 5.40% decrease in their position. The transaction was disclosed in a filing with the SEC, which can be accessed through this link. Over the last 90 days, insiders have sold 13,430 shares of company stock valued at $4,342,255. 0.06% of the stock is owned by corporate insiders.

Apple Stock Down 0.8%

Shares of NASDAQ AAPL opened at $330.32 on Friday. The business has a 50-day simple moving average of $322.14 and a two-hundred day simple moving average of $299.78. Apple Inc. has a 52 week low of $243.42 and a 52 week high of $345.34. The company has a market cap of $4.82 trillion, a P/E ratio of 37.88, a P/E/G ratio of 2.89 and a beta of 1.07. The company has a quick ratio of 0.93, a current ratio of 1.00 and a debt-to-equity ratio of 0.66.

Apple (NASDAQ:AAPL - Get Free Report) last posted its earnings results on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share (EPS) for the quarter, topping the consensus estimate of $1.89 by $0.13. The business had revenue of $109.42 billion for the quarter, compared to analysts' expectations of $109.04 billion. Apple had a net margin of 27.62% and a return on equity of 135.46%. The business's revenue for the quarter was up 16.4% compared to the same quarter last year. During the same period in the prior year, the company posted $1.57 EPS. Research analysts anticipate that Apple Inc. will post 8.74 earnings per share for the current fiscal year.

Apple Dividend Announcement

The business also recently declared a quarterly dividend, which was paid on Thursday, August 13th. Shareholders of record on Monday, August 10th were paid a $0.27 dividend. This represents a $1.08 dividend on an annualized basis and a yield of 0.3%. The ex-dividend date of this dividend was Monday, August 10th. Apple's payout ratio is currently 12.39%.

Apple Company Profile

Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its best-known products include the iPhone smartphone, Mac personal computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and software platforms, including iOS, macOS, iPadOS, watchOS and visionOS.

Apple's services business includes the App Store, Apple Music, Apple TV+, Apple Arcade, Apple News+, Apple Fitness+ and iCloud.

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