Altrafin AG lessened its holdings in Amazon.com, Inc. (NASDAQ:AMZN) by 29.4% during the second quarter, according to the company in its most recent Form 13F filing with the Securities & Exchange Commission. The fund owned 82,803 shares of the e-commerce giant's stock after selling 34,444 shares during the period. Amazon.com comprises 0.0% of Altrafin AG's holdings, making the stock its 11th biggest holding. Altrafin AG's holdings in Amazon.com were worth $19,735,000 as of its most recent SEC filing.
Other institutional investors have also recently bought and sold shares of the company. Red Crane Wealth Management LLC boosted its holdings in Amazon.com by 2.3% in the first quarter. Red Crane Wealth Management LLC now owns 1,663 shares of the e-commerce giant's stock valued at $346,000 after acquiring an additional 38 shares during the last quarter. Robinson Smith Wealth Advisors LLC raised its holdings in shares of Amazon.com by 0.7% during the first quarter. Robinson Smith Wealth Advisors LLC now owns 5,509 shares of the e-commerce giant's stock valued at $1,147,000 after purchasing an additional 40 shares during the period. Sfam LLC boosted its position in shares of Amazon.com by 3.4% during the 1st quarter. Sfam LLC now owns 1,224 shares of the e-commerce giant's stock worth $255,000 after purchasing an additional 40 shares in the last quarter. Measured Risk Portfolios Inc. boosted its position in shares of Amazon.com by 3.4% during the 1st quarter. Measured Risk Portfolios Inc. now owns 1,206 shares of the e-commerce giant's stock worth $251,000 after purchasing an additional 40 shares in the last quarter. Finally, CoreFirst Bank & Trust grew its stake in shares of Amazon.com by 1.1% in the 1st quarter. CoreFirst Bank & Trust now owns 3,620 shares of the e-commerce giant's stock valued at $754,000 after buying an additional 40 shares during the period. Institutional investors and hedge funds own 72.20% of the company's stock.
Key Stories Impacting Amazon.com
Here are the key news stories impacting Amazon.com this week:
- Positive Sentiment: AWS is expanding its AI infrastructure. Amazon and Nvidia announced an expanded collaboration under which AWS plans to deploy an additional 2 million Nvidia GPUs by 2028, bringing the reported total commitment to roughly 3 million chips. The investment supports expected demand for AI cloud capacity and could strengthen AWS’s competitive position. Amazon Nvidia GPU deal
- Positive Sentiment: Analysts continue to see significant upside. Evercore ISI reiterated a Buy rating, citing improving retail economics and new AI growth opportunities. Citizens maintained an outperform rating and a $315 price target, while other coverage has highlighted AWS momentum, Amazon’s logistics network and a valuation that could support a higher earnings multiple. Evercore Amazon rating
- Positive Sentiment: Amazon is adding potential sales channels. YouTube now allows eligible U.S. creators to tag Amazon products in Shorts, videos and livestreams while earning commissions, potentially increasing product discovery and conversion. Amazon is also benefiting from the continued expansion of onsite advertising. YouTube Amazon product tagging
- Neutral Sentiment: AWS’s DuckLabs acquisition could improve analytics capabilities. AWS is acquiring the team behind the open-source DuckDB database, a move aimed at strengthening cloud data and analytics offerings. Financial terms were not disclosed, so the near-term earnings impact is uncertain. Amazon DuckLabs acquisition
- Negative Sentiment: Capital spending is weighing on free cash flow. Reports indicate that AWS growth is being accompanied by substantial infrastructure purchases, with trailing free cash flow reportedly declining despite higher operating cash flow. Investors may be concerned that planned AI investments will take time to produce sufficient returns.
- Negative Sentiment: Insider selling adds to investor caution. Six executives reportedly sold more than $15 million of Amazon shares, including a vice president’s sale of approximately $607,000. The transactions were made under pre-arranged Rule 10b5-1 plans, which limits their significance but may still affect sentiment. Amazon recent news
Analysts Set New Price Targets
AMZN has been the topic of several research reports. Jefferies Financial Group restated a "buy" rating on shares of Amazon.com in a report on Thursday, June 18th. Morgan Stanley reiterated an "overweight" rating and set a $335.00 price target (up from $330.00) on shares of Amazon.com in a report on Friday, July 31st. Zacks Research upgraded shares of Amazon.com from a "hold" rating to a "strong-buy" rating in a research note on Tuesday, August 4th. Stifel Nicolaus set a $319.00 price target on shares of Amazon.com and gave the stock a "buy" rating in a report on Thursday, April 30th. Finally, Evercore reaffirmed an "outperform" rating on shares of Amazon.com in a report on Tuesday, July 28th. One research analyst has rated the stock with a Strong Buy rating, fifty-six have issued a Buy rating and two have issued a Hold rating to the company. According to data from MarketBeat, Amazon.com presently has an average rating of "Moderate Buy" and an average target price of $322.39.
Read Our Latest Research Report on AMZN
Insider Buying and Selling at Amazon.com
In related news, CFO Brian T. Olsavsky sold 6,172 shares of the business's stock in a transaction dated Friday, August 21st. The stock was sold at an average price of $260.31, for a total transaction of $1,606,633.32. Following the transaction, the chief financial officer owned 109,207 shares in the company, valued at $28,427,674.17. The trade was a 5.35% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available at this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Andrew R. Jassy sold 20,000 shares of the business's stock in a transaction on Friday, August 21st. The shares were sold at an average price of $259.01, for a total transaction of $5,180,200.00. Following the transaction, the chief executive officer directly owned 2,235,766 shares in the company, valued at approximately $579,085,751.66. The trade was a 0.89% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Over the last quarter, insiders sold 71,589 shares of company stock valued at $18,580,205. 8.90% of the stock is currently owned by insiders.
Amazon.com Stock Performance
NASDAQ:AMZN opened at $256.26 on Friday. Amazon.com, Inc. has a 52-week low of $196.00 and a 52-week high of $287.20. The firm has a market cap of $2.76 trillion, a price-to-earnings ratio of 20.62, a PEG ratio of 1.73 and a beta of 1.45. The company has a debt-to-equity ratio of 0.23, a quick ratio of 0.87 and a current ratio of 1.03. The business's fifty day moving average is $251.18 and its 200 day moving average is $240.27.
Amazon.com (NASDAQ:AMZN - Get Free Report) last released its quarterly earnings data on Thursday, July 30th. The e-commerce giant reported $5.75 EPS for the quarter, beating analysts' consensus estimates of $1.82 by $3.93. Amazon.com had a net margin of 17.44% and a return on equity of 18.00%. The company had revenue of $200.61 billion during the quarter, compared to analyst estimates of $197.03 billion. During the same period last year, the business earned $1.68 earnings per share. Amazon.com's revenue was up 19.6% compared to the same quarter last year. Research analysts predict that Amazon.com, Inc. will post 8.05 EPS for the current year.
Amazon.com Company Profile
(
Free Report)
Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.
Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.
Read More
Want to see what other hedge funds are holding AMZN? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Amazon.com, Inc. (NASDAQ:AMZN - Free Report).

This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to contact@marketbeat.com.

Continue following MarketBeat
Add MarketBeat as your preferred source on Google to see our latest stories in your feed.
Before you consider Amazon.com, you'll want to hear this.
MarketBeat keeps track of Wall Street's top-rated and best performing research analysts and the stocks they recommend to their clients on a daily basis. MarketBeat has identified the five stocks that top analysts are quietly whispering to their clients to buy now before the broader market catches on... and Amazon.com wasn't on the list.
While Amazon.com currently has a Moderate Buy rating among analysts, top-rated analysts believe these five stocks are better buys.
View The Five Stocks Here
Discover the 10 Best High-Yield Dividend Stocks for 2026 and secure reliable income in uncertain markets. Download the report now to identify top dividend payers and avoid common yield traps.
Get This Free Report