Go Pro

Amazon.com, Inc. $AMZN is Athena Wealth Management LLC's 6th Largest Position

Amazon.com logo with Consumer Discretionary background
Image from MarketBeat Media, LLC.

Key Points

  • Athena Wealth Management increased its Amazon stake by 47% in the second quarter to 13,110 shares valued at approximately $3.13 million, making Amazon its sixth-largest holding and 2.3% of its portfolio.
  • Amazon received broadly bullish analyst coverage, with 56 Buy, one Strong Buy and two Hold ratings; the consensus price target is $323.09. Analysts cited AWS growth, agentic AI potential and expanded Nvidia GPU investments as key catalysts.
  • Amazon’s shares opened at $266.43, while its latest quarterly results exceeded expectations with $5.75 in EPS and $200.61 billion in revenue. However, large AI-related capital spending, insider stock sales and ongoing California price-fixing litigation remain potential risks.
  • Interested in Amazon.com? Here are five stocks we like better.

Athena Wealth Management LLC boosted its holdings in shares of Amazon.com, Inc. (NASDAQ:AMZN - Free Report) by 47.0% during the 2nd quarter, according to its most recent filing with the Securities and Exchange Commission. The firm owned 13,110 shares of the e-commerce giant's stock after purchasing an additional 4,194 shares during the quarter. Amazon.com comprises 2.3% of Athena Wealth Management LLC's portfolio, making the stock its 6th biggest holding. Athena Wealth Management LLC's holdings in Amazon.com were worth $3,125,000 as of its most recent SEC filing.

Several other hedge funds and other institutional investors have also made changes to their positions in AMZN. Trust Asset Management LLC lifted its stake in shares of Amazon.com by 3.3% during the 2nd quarter. Trust Asset Management LLC now owns 107,563 shares of the e-commerce giant's stock worth $26,000 after purchasing an additional 3,414 shares during the last quarter. MilWealth Group LLC lifted its position in Amazon.com by 79.0% during the 4th quarter. MilWealth Group LLC now owns 179 shares of the e-commerce giant's stock worth $41,000 after acquiring an additional 79 shares during the period. Lifetime Wealth Management P.C. purchased a new stake in Amazon.com in the fourth quarter valued at approximately $45,000. Elkhorn Partners Limited Partnership raised its holdings in shares of Amazon.com by 900.0% during the fourth quarter. Elkhorn Partners Limited Partnership now owns 200 shares of the e-commerce giant's stock worth $46,000 after purchasing an additional 180 shares during the last quarter. Finally, Fairway Wealth LLC lifted its holdings in shares of Amazon.com by 95.6% in the 4th quarter. Fairway Wealth LLC now owns 221 shares of the e-commerce giant's stock valued at $51,000 after buying an additional 108 shares during the period. Institutional investors own 72.20% of the company's stock.

Analyst Ratings Changes

AMZN has been the subject of a number of analyst reports. HSBC reiterated a "buy" rating and issued a $310.00 price objective on shares of Amazon.com in a research report on Friday, July 31st. The Goldman Sachs Group reiterated a "buy" rating and set a $375.00 price objective (up from $335.00) on shares of Amazon.com in a research report on Friday, July 31st. Mizuho set a $330.00 price target on Amazon.com and gave the company an "outperform" rating in a research note on Friday, July 31st. Raymond James Financial reaffirmed an "outperform" rating and set a $390.00 price objective (up from $280.00) on shares of Amazon.com in a research report on Friday, July 31st. Finally, Arete Research increased their price target on shares of Amazon.com from $301.00 to $310.00 and gave the stock a "buy" rating in a research report on Monday, May 18th. One analyst has rated the stock with a Strong Buy rating, fifty-six have issued a Buy rating and two have assigned a Hold rating to the stock. According to MarketBeat.com, the stock currently has an average rating of "Moderate Buy" and a consensus price target of $323.09.

Read Our Latest Stock Report on Amazon.com

Key Amazon.com News

Here are the key news stories impacting Amazon.com this week:

  • Positive Sentiment: Evercore raises target on agentic AI potential. Evercore ISI lifted its AMZN price target to $355 from $315.16 and maintained an Outperform rating. The firm believes agentic AI could improve retail growth and strengthen trends across Amazon Web Services (AWS), advertising and e-commerce. Why is Amazon stock surging 4% today
  • Positive Sentiment: Expanded Nvidia partnership reinforces AI demand. Amazon plans to add 2 million Nvidia GPUs to its data centers in 2027–2028, bringing its announced commitment to roughly 3 million chips. The spending signals strong expected demand for AWS AI capacity and helped distinguish Amazon positively within the AI infrastructure sector. Amazon just tripled its order of Nvidia chips over surging demand
  • Positive Sentiment: AWS and AI economics remain major growth catalysts. Reports cited approximately 37% AWS revenue growth to $42.2 billion in the second quarter, while Amazon’s AI and chip businesses each reached annualized revenue run rates above $25 billion. Analysts also highlighted solid retail profitability and long-term cloud adoption. Amazon Stock: AI Investment Gains Momentum as AWS Revenue Surges
  • Positive Sentiment: New distribution and energy initiatives support the platform. Amazon plans to expand Prime Air drone delivery to nearly 500 U.S. cities by year-end, while new power-purchase agreements add 600 megawatts of carbon-free electricity and support data-center expansion. Amazon is about to six times its drone delivery footprint
  • Neutral Sentiment: Amazon-backed Zoox is launching robotaxi service in San Francisco, creating a potential long-term growth option but adding an unproven business with significant execution requirements. Amazon-backed Zoox launches robotaxis in San Francisco
  • Negative Sentiment: AI spending is raising return-on-investment concerns. The enlarged GPU commitment adds to an already substantial capital budget, prompting investors to question whether AWS demand and AI monetization will justify the cost. Amazon’s post-earnings gains have also partially faded, and billionaire Bill Ackman reportedly shifted from Amazon to Microsoft.
  • Negative Sentiment: California litigation over alleged price-fixing remains an overhang, although a judge indicated the state’s request to block Amazon’s practices would likely be denied. Judge likely to deny California’s bid to stop Amazon’s alleged price fixing

Insider Activity at Amazon.com

In other Amazon.com news, CEO Matthew S. Garman sold 14,541 shares of the company's stock in a transaction that occurred on Friday, August 21st. The stock was sold at an average price of $259.06, for a total value of $3,766,991.46. Following the transaction, the chief executive officer directly owned 17,794 shares of the company's stock, valued at $4,609,713.64. This represents a 44.97% decrease in their position. The sale was disclosed in a document filed with the SEC, which is available at the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CFO Brian T. Olsavsky sold 6,172 shares of the firm's stock in a transaction on Friday, August 21st. The stock was sold at an average price of $260.31, for a total transaction of $1,606,633.32. Following the transaction, the chief financial officer directly owned 109,207 shares of the company's stock, valued at approximately $28,427,674.17. This represents a 5.35% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders sold 71,589 shares of company stock worth $18,580,205 over the last ninety days. Company insiders own 8.90% of the company's stock.

Amazon.com Stock Up 4.0%

AMZN opened at $266.43 on Friday. The company has a debt-to-equity ratio of 0.23, a quick ratio of 0.87 and a current ratio of 1.03. The business's fifty day moving average is $251.62 and its two-hundred day moving average is $240.45. Amazon.com, Inc. has a one year low of $196.00 and a one year high of $287.20. The company has a market cap of $2.87 trillion, a price-to-earnings ratio of 21.43, a PEG ratio of 1.71 and a beta of 1.45.

Amazon.com (NASDAQ:AMZN - Get Free Report) last released its quarterly earnings results on Thursday, July 30th. The e-commerce giant reported $5.75 earnings per share for the quarter, topping analysts' consensus estimates of $1.82 by $3.93. Amazon.com had a return on equity of 18.00% and a net margin of 17.44%.The company had revenue of $200.61 billion during the quarter, compared to analysts' expectations of $197.03 billion. During the same period in the previous year, the firm posted $1.68 earnings per share. The business's revenue for the quarter was up 19.6% compared to the same quarter last year. Analysts anticipate that Amazon.com, Inc. will post 8.05 EPS for the current fiscal year.

Amazon.com Profile

(Free Report)

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.

Featured Stories

Institutional Ownership by Quarter for Amazon.com (NASDAQ:AMZN)

This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to contact@marketbeat.com.

Continue following MarketBeat
Add MarketBeat as your preferred source on Google to see our latest stories in your feed.

Should You Invest $1,000 in Amazon.com Right Now?

Before you consider Amazon.com, you'll want to hear this.

MarketBeat keeps track of Wall Street's top-rated and best performing research analysts and the stocks they recommend to their clients on a daily basis. MarketBeat has identified the five stocks that top analysts are quietly whispering to their clients to buy now before the broader market catches on... and Amazon.com wasn't on the list.

While Amazon.com currently has a Moderate Buy rating among analysts, top-rated analysts believe these five stocks are better buys.

View The Five Stocks Here

7 Blue-Chip Stocks to Add To Your Forever Portfolio Cover

A strong long-term portfolio starts with companies that can survive recessions, inflation, changing consumer habits, and shifting market leadership.

This report names seven blue-chip stocks across technology, retail, consumer staples, healthcare, networking, sporting goods, and utilities that offer investors a mix of stability, income, growth, and staying power.

Get This Free Report
Like this article? Share it with a colleague.

Featured Articles and Offers

Related Videos

Stock Lists

All Stock Lists

Investing Tools

Calendars and Tools

Search Headlines