Amazon.com, Inc. $AMZN Shares Sold by Flagship Wealth Advisors LLC

Key Points

• Flagship Wealth Advisors cut its Amazon stake by 42.9% in the first quarter, leaving it with 4,823 shares worth approximately $1.06 million. Institutional investors and hedge funds collectively own 72.2% of Amazon’s stock.
• Analyst sentiment remains strongly positive: 56 analysts rate Amazon a Buy, one rates it Strong Buy, and two rate it Hold. The consensus price target is $322.56, with several brokerages recently raising their targets.
• Amazon reported quarterly revenue of $200.61 billion, up 19.6% year over year, and earnings of $5.75 per share, well above estimates. Shares opened at $265.13, while insiders sold $16.5 million of stock during the latest quarter under pre-arranged trading plans.

Flagship Wealth Advisors LLC lessened its position in shares of Amazon.com, Inc. (NASDAQ:AMZN) by 42.9% during the 1st quarter, according to the company in its most recent 13F filing with the SEC. The fund owned 4,823 shares of the e-commerce giant's stock after selling 3,628 shares during the quarter. Flagship Wealth Advisors LLC's holdings in Amazon.com were worth $1,058,000 at the end of the most recent reporting period.

Other hedge funds have also modified their holdings of the company. Foguth Wealth Management LLC. lifted its holdings in shares of Amazon.com by 36.5% during the first quarter. Foguth Wealth Management LLC. now owns 7,967 shares of the e-commerce giant's stock worth $1,659,000 after purchasing an additional 2,132 shares during the period. Financial Solutions Advisory Group Inc. acquired a new position in Amazon.com in the 1st quarter worth approximately $1,867,000. Dala Group LLC purchased a new position in Amazon.com during the 1st quarter worth approximately $1,755,000. Krane Financial Solutions LLC acquired a new stake in Amazon.com during the 1st quarter valued at approximately $486,000. Finally, Henshaw Capital LLC lifted its stake in Amazon.com by 4.5% during the 1st quarter. Henshaw Capital LLC now owns 337,674 shares of the e-commerce giant's stock valued at $70,327,000 after acquiring an additional 14,500 shares during the period. 72.20% of the stock is owned by institutional investors and hedge funds.

Analysts Set New Price Targets

Several brokerages recently issued reports on AMZN. Benchmark raised their target price on shares of Amazon.com from $370.00 to $400.00 and gave the stock a "buy" rating in a report on Friday, July 31st. Truist Financial lifted their price objective on Amazon.com from $320.00 to $350.00 and gave the company a "buy" rating in a research note on Friday, July 31st. Scotiabank reissued an "outperform" rating and issued a $325.00 price objective (up from $275.00) on shares of Amazon.com in a report on Thursday, April 30th. Rosenblatt Securities upped their target price on Amazon.com from $332.00 to $345.00 and gave the stock a "buy" rating in a research note on Friday, July 31st. Finally, China Renaissance raised their target price on Amazon.com from $300.00 to $326.00 and gave the stock a "buy" rating in a report on Tuesday, May 5th. One equities research analyst has rated the stock with a Strong Buy rating, fifty-six have issued a Buy rating and two have assigned a Hold rating to the stock. According to MarketBeat, the company has a consensus rating of "Moderate Buy" and a consensus price target of $322.56.

Key Headlines Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Amazon is positioning Alexa as an AI-powered shopping assistant that can identify missing groceries from a refrigerator photo, create a shopping list and potentially direct purchases before customers visit competitors such as Walmart. The initiative could strengthen Amazon’s grocery and retail ecosystem. Amazon Wants Alexa to Own the Shopping List Before Walmart Ever Sees It
• Positive Sentiment: AWS remains a major bullish catalyst. Recent reports highlighted 36.7% year-over-year AWS growth, a roughly $496 billion backlog and substantial demand for AI infrastructure. Amazon has also made OpenAI cybersecurity models available through Amazon Bedrock, supporting cloud-service adoption. Amazon Stock Eyes AWS Growth as Amazon’s $220 Billion Spending Plan Expands
• Positive Sentiment: Analyst coverage remains favorable, with one report citing a potential 32% upside and no sell ratings among 62 analysts. Investment activity also included Appaloosa nearly doubling its Amazon position earlier this year, signaling continued institutional confidence. Amazon’s Price Target Says Plus 32 Percent and Not a Single Analyst Says Sell
• Neutral Sentiment: Amazon is reportedly a leading bidder for Decart AI, which could add valuable AI talent and technology for AWS, retail operations and advertising. However, the financial terms and outcome remain uncertain. What Could Amazon Gain From Leading the Decart AI Bidding?
• Negative Sentiment: Twitch’s decision to enroll creators by default in sharing livestream content for Amazon AI training has triggered strong user backlash. The controversy could create reputational, regulatory and creator-retention risks. Amazon Will Train on Twitch Streamers’ Content by Default Unless They Opt Out
• Negative Sentiment: Amazon’s 2026 capital-expenditure forecast has risen to approximately $220 billion as it expands AI and cloud capacity. Investors are concerned that borrowing and heavy spending may reduce near-term free cash flow, particularly while Amazon does not pay a dividend. Amazon Raises 2026 AI Spending to 220 Billion Dollars
• Negative Sentiment: New York City labor activists and Teamsters are urging passage of legislation that could require delivery workers to be directly employed, potentially increasing Amazon’s labor costs and disrupting its last-mile delivery model. Amazon Teamsters and Allies Picket City Hall for the Delivery Protection Act

Insider Activity at Amazon.com

In other news, VP Shelley Reynolds sold 2,363 shares of Amazon.com stock in a transaction that occurred on Thursday, May 21st. The stock was sold at an average price of $262.38, for a total value of $620,003.94. Following the sale, the vice president directly owned 119,780 shares of the company's stock, valued at $31,427,876.40. The trade was a 1.93% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the SEC, which is available at this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Douglas J. Herrington sold 1,000 shares of the business's stock in a transaction that occurred on Monday, August 3rd. The stock was sold at an average price of $278.39, for a total value of $278,390.00. Following the sale, the chief executive officer owned 483,527 shares of the company's stock, valued at $134,609,081.53. The trade was a 0.21% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders sold 62,650 shares of company stock worth $16,535,457 in the last quarter. Corporate insiders own 8.90% of the company's stock.

Amazon.com Price Performance

Shares of NASDAQ AMZN opened at $265.13 on Friday. The company has a debt-to-equity ratio of 0.23, a quick ratio of 0.87 and a current ratio of 1.03. The firm has a fifty day moving average of $247.57 and a 200 day moving average of $238.49. The firm has a market cap of $2.86 trillion, a PE ratio of 21.33, a PEG ratio of 1.78 and a beta of 1.45. Amazon.com, Inc. has a one year low of $196.00 and a one year high of $287.20.

Amazon.com (NASDAQ:AMZN - Get Free Report) last posted its quarterly earnings data on Thursday, July 30th. The e-commerce giant reported $5.75 earnings per share (EPS) for the quarter, beating the consensus estimate of $1.82 by $3.93. Amazon.com had a net margin of 17.44% and a return on equity of 18.00%. The business had revenue of $200.61 billion for the quarter, compared to the consensus estimate of $197.03 billion. During the same period last year, the firm posted $1.68 earnings per share. The company's revenue was up 19.6% compared to the same quarter last year. As a group, research analysts predict that Amazon.com, Inc. will post 8.05 EPS for the current fiscal year.

Amazon.com Company Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.

Want to see what other hedge funds are holding AMZN? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Amazon.com, Inc. (NASDAQ:AMZN - Free Report).

This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to contact@marketbeat.com.

Continue following MarketBeat

Add MarketBeat as your preferred source on Google to see our latest stories in your feed.

Add As Preferred Source