Amazon.com, Inc. $AMZN Shares Sold by Scholtz & Company LLC

Key Points

• Scholtz & Company reduced its Amazon position by 5% in the second quarter, selling 3,208 shares and retaining 61,504 shares valued at approximately $14.7 million. Institutional investors and hedge funds collectively own 72.2% of Amazon’s stock.
• Amazon insiders sold 71,589 shares worth about $18.6 million over the last quarter, including sales by executives David Zapolsky and Douglas Herrington under pre-arranged Rule 10b5-1 plans.
• Analysts remain broadly bullish, with a “Moderate Buy” consensus and an average price target of $322.86, supported by strong quarterly results. However, investors face concerns over Amazon’s roughly $220 billion planned 2026 AI spending, restructuring-related job cuts and regulatory risks.

Scholtz & Company LLC cut its position in Amazon.com, Inc. (NASDAQ:AMZN - Free Report) by 5.0% during the 2nd quarter, according to the company in its most recent disclosure with the SEC. The firm owned 61,504 shares of the e-commerce giant's stock after selling 3,208 shares during the period. Amazon.com comprises about 7.3% of Scholtz & Company LLC's portfolio, making the stock its 2nd largest position. Scholtz & Company LLC's holdings in Amazon.com were worth $14,659,000 at the end of the most recent reporting period.

Other institutional investors and hedge funds also recently made changes to their positions in the company. Trust Asset Management LLC increased its holdings in shares of Amazon.com by 3.3% in the second quarter. Trust Asset Management LLC now owns 107,563 shares of the e-commerce giant's stock worth $26,000 after acquiring an additional 3,414 shares in the last quarter. TOP Private Wealth LLC. bought a new position in shares of Amazon.com during the 2nd quarter valued at about $29,000. Bard Associates Inc. acquired a new position in shares of Amazon.com in the 2nd quarter valued at approximately $32,000. Longfellow Investment Management Co. LLC bought a new stake in Amazon.com during the 2nd quarter worth approximately $33,000. Finally, Lifetime Wealth Management P.C. bought a new stake in Amazon.com during the 4th quarter worth approximately $45,000. Institutional investors and hedge funds own 72.20% of the company's stock.

Insider Activity

In other Amazon.com news, SVP David Zapolsky sold 9,258 shares of the company's stock in a transaction that occurred on Monday, August 24th. The stock was sold at an average price of $259.77, for a total value of $2,404,950.66. Following the sale, the senior vice president owned 41,190 shares in the company, valued at $10,699,926.30. This represents a 18.35% decrease in their ownership of the stock. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available at this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Douglas Herrington sold 6,362 shares of the firm's stock in a transaction that occurred on Friday, August 21st. The shares were sold at an average price of $259.01, for a total value of $1,647,821.62. Following the completion of the sale, the chief executive officer directly owned 476,681 shares of the company's stock, valued at approximately $123,465,145.81. The trade was a 1.32% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Over the last quarter, insiders have sold 71,589 shares of company stock valued at $18,580,515. 8.90% of the stock is owned by insiders.

Analyst Ratings Changes

A number of brokerages have weighed in on AMZN. Citizens Jmp reaffirmed a "market outperform" rating and issued a $315.00 price target on shares of Amazon.com in a research note on Friday, July 31st. JPMorgan Chase & Co. boosted their price objective on shares of Amazon.com from $330.00 to $365.00 and gave the company an "overweight" rating in a research report on Friday, July 31st. Evercore set a $355.00 price target on Amazon.com and gave the company an "outperform" rating in a research note on Friday, August 28th. Telsey Advisory Group set a $335.00 price target on Amazon.com and gave the company an "outperform" rating in a report on Friday, July 31st. Finally, TD Cowen reaffirmed a "buy" rating and set a $350.00 price objective on shares of Amazon.com in a research report on Monday. Fifty-six equities research analysts have rated the stock with a Buy rating and three have issued a Hold rating to the company. According to data from MarketBeat, Amazon.com presently has an average rating of "Moderate Buy" and an average target price of $322.86.

Key Stories Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Analysts remain broadly bullish on Amazon, citing accelerating AWS growth, expanding AI-services revenue and potential upside from advertising, logistics and other businesses. One report noted that 58 analysts cover the stock without a sell rating. 58 Analysts, Zero Sells: Amazon’s Price Target Is a Rare Consensus
• Positive Sentiment: Amazon launched three higher-priced Alexa-branded tablets running Android with Google Play access, positioning the devices against Apple and Samsung while expanding Alexa+ and AI monetization opportunities. Amazon launches first Android tablets, raising prices and incorporating Alexa
• Positive Sentiment: Amazon’s AWS pricing team is using an AI chatbot to automate complex customer-deal analysis, illustrating how the company is applying AI internally to improve productivity and potentially margins. AWS pricing team turns Excel model into an AI chatbot
• Neutral Sentiment: Amazon is adding two China-to-U.S. air-freight services, which could improve inventory replenishment and peak-season execution, although the financial impact was not disclosed. Amazon launches two new China-to-U.S. air freight options
• Negative Sentiment: Investors are concerned that planned 2026 capital spending of roughly $220 billion on AI infrastructure could push free cash flow further negative before the investments generate sufficient returns. Rising Treasury yields and oil prices are also pressuring technology valuations. Amazon stock hits rare valuation lows
• Negative Sentiment: Amazon confirmed another round of reductions affecting fewer than 1,000 employees, primarily in its Stores division. The cuts may support efficiency but also signal restructuring pressure in the core e-commerce business. Amazon makes fresh job cuts, mainly in retail division
• Negative Sentiment: Amazon is blocking external AI shopping agents such as Meta’s Muse from accessing its marketplace. Critics argue the policy could encourage startups to develop competing shopping platforms and weaken Amazon’s role in agent-driven commerce. Why Amazon is making a big AI mistake
• Negative Sentiment: An FTC lawsuit alleges Amazon overcharged advertisers by more than $20 billion, adding regulatory and potential financial risks to the company’s advertising business.

Amazon.com Stock Performance

Shares of AMZN opened at $254.06 on Friday. The company has a market cap of $2.74 trillion, a PE ratio of 20.44, a price-to-earnings-growth ratio of 2.01 and a beta of 1.45. The firm has a 50-day moving average of $259.01 and a 200-day moving average of $249.79. Amazon.com, Inc. has a one year low of $196.00 and a one year high of $287.20. The company has a debt-to-equity ratio of 0.23, a current ratio of 1.03 and a quick ratio of 0.87.

Amazon.com (NASDAQ:AMZN - Get Free Report) last issued its earnings results on Thursday, July 30th. The e-commerce giant reported $5.75 earnings per share (EPS) for the quarter, beating analysts' consensus estimates of $1.82 by $3.93. Amazon.com had a net margin of 17.44% and a return on equity of 18.00%. The company had revenue of $200.61 billion for the quarter, compared to analysts' expectations of $197.03 billion. During the same period in the prior year, the firm earned $1.68 EPS. Amazon.com's quarterly revenue was up 19.6% compared to the same quarter last year. As a group, equities analysts forecast that Amazon.com, Inc. will post 8.03 earnings per share for the current year.

About Amazon.com

Amazon.com, Inc is a global technology and commerce company that operates online marketplaces, physical stores, and a broad portfolio of digital and cloud-based services. The company offers consumer products across categories such as electronics, household goods, apparel, groceries, and entertainment, while also providing third-party sellers with tools for listing, selling, and fulfilling orders.

Amazon's major businesses include Amazon Web Services (AWS), which provides cloud computing, storage, database, analytics, and artificial intelligence services; Prime, a membership program that includes shipping, streaming, and other benefits; and digital entertainment services such as Prime Video, Amazon Music, Kindle, and Audible.

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