Amazon.com, Inc. $AMZN Stake Boosted by E Fund Management Hong Kong Co. Ltd.

Key Points

• E Fund Management Hong Kong increased its Amazon stake by 42.7% in the second quarter, bringing its holdings to 31,295 shares valued at approximately $7.46 million. Amazon now represents about 2.5% of the firm’s portfolio.
• Institutional investors collectively own 72.2% of Amazon, with Vanguard, State Street and Geode among the largest holders; several major investors increased their positions.
• Amazon reported strong quarterly results, including $200.61 billion in revenue and $5.75 in EPS, while analysts maintain a broadly positive outlook with a “Moderate Buy” consensus and an average price target of $323.09. Insiders, however, sold 70,589 shares worth about $18.3 million during the last quarter.

E Fund Management Hong Kong Co. Ltd. boosted its stake in shares of Amazon.com, Inc. (NASDAQ:AMZN) by 42.7% in the 2nd quarter, according to the company in its most recent disclosure with the SEC. The firm owned 31,295 shares of the e-commerce giant's stock after buying an additional 9,358 shares during the quarter. Amazon.com makes up approximately 2.5% of E Fund Management Hong Kong Co. Ltd.'s portfolio, making the stock its 10th largest holding. E Fund Management Hong Kong Co. Ltd.'s holdings in Amazon.com were worth $7,459,000 as of its most recent SEC filing.

A number of other large investors have also added to or reduced their stakes in the stock. Vanguard Group Inc. grew its holdings in Amazon.com by 1.1% during the first quarter. Vanguard Group Inc. now owns 832,274,556 shares of the e-commerce giant's stock valued at $158,348,557,000 after purchasing an additional 8,913,959 shares during the period. State Street Corp lifted its position in shares of Amazon.com by 1.8% during the 4th quarter. State Street Corp now owns 388,653,121 shares of the e-commerce giant's stock valued at $89,708,913,000 after buying an additional 6,971,680 shares during the last quarter. Geode Capital Management LLC grew its stake in shares of Amazon.com by 1.1% during the 4th quarter. Geode Capital Management LLC now owns 225,120,994 shares of the e-commerce giant's stock worth $51,753,622,000 after acquiring an additional 2,479,324 shares during the period. Norges Bank bought a new position in shares of Amazon.com during the 4th quarter worth $32,868,735,000. Finally, Auto Owners Insurance Co increased its holdings in Amazon.com by 27,376.7% in the 4th quarter. Auto Owners Insurance Co now owns 98,448,885 shares of the e-commerce giant's stock worth $2,272,397,000 after acquiring an additional 98,090,585 shares during the last quarter. Hedge funds and other institutional investors own 72.20% of the company's stock.

Amazon.com News Summary

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Evercore raises target on agentic AI potential. Evercore ISI lifted its AMZN price target to $355 from $315.16 and maintained an Outperform rating. The firm believes agentic AI could improve retail growth and strengthen trends across Amazon Web Services (AWS), advertising and e-commerce. Why is Amazon stock surging 4% today
• Positive Sentiment: Expanded Nvidia partnership reinforces AI demand. Amazon plans to add 2 million Nvidia GPUs to its data centers in 2027–2028, bringing its announced commitment to roughly 3 million chips. The spending signals strong expected demand for AWS AI capacity and helped distinguish Amazon positively within the AI infrastructure sector. Amazon just tripled its order of Nvidia chips over surging demand
• Positive Sentiment: AWS and AI economics remain major growth catalysts. Reports cited approximately 37% AWS revenue growth to $42.2 billion in the second quarter, while Amazon’s AI and chip businesses each reached annualized revenue run rates above $25 billion. Analysts also highlighted solid retail profitability and long-term cloud adoption. Amazon Stock: AI Investment Gains Momentum as AWS Revenue Surges
• Positive Sentiment: New distribution and energy initiatives support the platform. Amazon plans to expand Prime Air drone delivery to nearly 500 U.S. cities by year-end, while new power-purchase agreements add 600 megawatts of carbon-free electricity and support data-center expansion. Amazon is about to six times its drone delivery footprint
• Neutral Sentiment: Amazon-backed Zoox is launching robotaxi service in San Francisco, creating a potential long-term growth option but adding an unproven business with significant execution requirements. Amazon-backed Zoox launches robotaxis in San Francisco
• Negative Sentiment: AI spending is raising return-on-investment concerns. The enlarged GPU commitment adds to an already substantial capital budget, prompting investors to question whether AWS demand and AI monetization will justify the cost. Amazon’s post-earnings gains have also partially faded, and billionaire Bill Ackman reportedly shifted from Amazon to Microsoft.
• Negative Sentiment: California litigation over alleged price-fixing remains an overhang, although a judge indicated the state’s request to block Amazon’s practices would likely be denied. Judge likely to deny California’s bid to stop Amazon’s alleged price fixing

Insider Transactions at Amazon.com

In related news, SVP David Zapolsky sold 9,258 shares of the firm's stock in a transaction on Monday, August 24th. The stock was sold at an average price of $259.77, for a total value of $2,404,950.66. Following the completion of the sale, the senior vice president owned 41,190 shares of the company's stock, valued at $10,699,926.30. This trade represents a 18.35% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the SEC, which is available through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, VP Shelley Reynolds sold 2,343 shares of the firm's stock in a transaction on Friday, August 21st. The stock was sold at an average price of $259.01, for a total value of $606,860.43. Following the completion of the sale, the vice president directly owned 119,780 shares of the company's stock, valued at $31,024,217.80. The trade was a 1.92% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. In the last quarter, insiders sold 70,589 shares of company stock worth $18,314,015. Corporate insiders own 8.90% of the company's stock.

Amazon.com Stock Performance

Shares of NASDAQ:AMZN opened at $266.43 on Monday. The company has a current ratio of 1.03, a quick ratio of 0.87 and a debt-to-equity ratio of 0.23. The company has a market cap of $2.87 trillion, a price-to-earnings ratio of 21.43, a price-to-earnings-growth ratio of 1.77 and a beta of 1.45. Amazon.com, Inc. has a 12 month low of $196.00 and a 12 month high of $287.20. The company has a 50-day moving average price of $251.62 and a 200-day moving average price of $240.67.

Amazon.com (NASDAQ:AMZN - Get Free Report) last announced its quarterly earnings results on Thursday, July 30th. The e-commerce giant reported $5.75 earnings per share (EPS) for the quarter, beating analysts' consensus estimates of $1.82 by $3.93. The company had revenue of $200.61 billion for the quarter, compared to the consensus estimate of $197.03 billion. Amazon.com had a return on equity of 18.00% and a net margin of 17.44%.Amazon.com's revenue was up 19.6% compared to the same quarter last year. During the same quarter in the previous year, the business earned $1.68 EPS. As a group, equities analysts anticipate that Amazon.com, Inc. will post 8.05 EPS for the current year.

Analysts Set New Price Targets

AMZN has been the subject of a number of research reports. JPMorgan Chase & Co. increased their target price on shares of Amazon.com from $330.00 to $365.00 and gave the stock an "overweight" rating in a research report on Friday, July 31st. BMO Capital Markets reiterated an "outperform" rating and set a $360.00 price objective (up from $355.00) on shares of Amazon.com in a research note on Tuesday, July 28th. Needham & Company LLC reissued a "buy" rating and issued a $300.00 price target on shares of Amazon.com in a report on Friday, July 31st. Mizuho set a $330.00 price objective on Amazon.com and gave the stock an "outperform" rating in a report on Friday, July 31st. Finally, UBS Group set a $318.00 target price on Amazon.com and gave the company a "buy" rating in a research note on Friday, July 31st. One research analyst has rated the stock with a Strong Buy rating, fifty-six have issued a Buy rating and two have issued a Hold rating to the company's stock. According to MarketBeat.com, the stock has an average rating of "Moderate Buy" and an average target price of $323.09.

Amazon.com Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.

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