Apple Inc. $AAPL Holdings Trimmed by REAP Financial Group LLC

Key Points

• REAP Financial Group LLC trimmed its Apple position by 12.7%, selling 3,461 shares and leaving 23,799 shares worth about $6.06 million, with Apple representing 1.3% of the firm's portfolio (its 23rd largest holding).
• Recent product moves—including a low‑cost MacBook Neo ($599), iPhone 17e and AI‑focused Macs—have analysts optimistic about an AI‑driven upgrade cycle, leaving Apple with a consensus rating of “Moderate Buy” and an average price target of $297.58.
• Apple reported a strong quarter, beating EPS estimates ($2.84 vs. $2.67) and delivering revenue of $143.76 billion (up 15.7% year‑over‑year), and pays a quarterly dividend of $0.26 ($1.04 annualized, ~0.4% yield).

REAP Financial Group LLC reduced its position in shares of Apple Inc. (NASDAQ:AAPL - Free Report) by 12.7% during the 3rd quarter, according to the company in its most recent 13F filing with the Securities & Exchange Commission. The firm owned 23,799 shares of the iPhone maker's stock after selling 3,461 shares during the quarter. Apple accounts for 1.3% of REAP Financial Group LLC's investment portfolio, making the stock its 23rd biggest holding. REAP Financial Group LLC's holdings in Apple were worth $6,060,000 at the end of the most recent quarter.

Other hedge funds and other institutional investors have also modified their holdings of the company. Sellwood Investment Partners LLC lifted its position in shares of Apple by 110.9% in the third quarter. Sellwood Investment Partners LLC now owns 135 shares of the iPhone maker's stock worth $34,000 after purchasing an additional 71 shares in the last quarter. ROSS JOHNSON & Associates LLC increased its stake in Apple by 1,800.0% in the 1st quarter. ROSS JOHNSON & Associates LLC now owns 190 shares of the iPhone maker's stock valued at $42,000 after buying an additional 180 shares during the period. Nexus Investment Management ULC increased its stake in Apple by 333.3% in the 2nd quarter. Nexus Investment Management ULC now owns 260 shares of the iPhone maker's stock valued at $53,000 after buying an additional 200 shares during the period. LSV Asset Management purchased a new stake in Apple in the 4th quarter worth approximately $65,000. Finally, Morgan Dempsey Capital Management LLC boosted its stake in shares of Apple by 41.0% during the 2nd quarter. Morgan Dempsey Capital Management LLC now owns 430 shares of the iPhone maker's stock valued at $88,000 after buying an additional 125 shares during the period. Institutional investors and hedge funds own 67.73% of the company's stock.

Analyst Upgrades and Downgrades

A number of research firms have recently weighed in on AAPL. Royal Bank Of Canada set a $325.00 price target on shares of Apple in a research note on Monday, February 2nd. Stifel Nicolaus set a $330.00 target price on Apple in a research report on Monday. Evercore reaffirmed an "outperform" rating on shares of Apple in a research note on Monday. Monness Crespi & Hardt boosted their price target on Apple from $300.00 to $315.00 and gave the company a "buy" rating in a research note on Friday, January 30th. Finally, Wall Street Zen downgraded Apple from a "buy" rating to a "hold" rating in a report on Sunday, November 9th. One analyst has rated the stock with a Strong Buy rating, twenty-two have issued a Buy rating, twelve have given a Hold rating and one has given a Sell rating to the company. According to data from MarketBeat.com, the stock has an average rating of "Moderate Buy" and a consensus price target of $297.58.

Apple News Roundup

Here are the key news stories impacting Apple this week:

• Positive Sentiment: Product blitz strengthens long-term revenue/AI thesis — Apple unveiled the low‑cost MacBook Neo ($599), iPhone 17e and AI-focused Macs, which analysts say could kickstart an AI-driven upgrade cycle and broaden Apple’s addressable market (students/price‑sensitive buyers). This supports bullish price targets and the idea of a hardware-led revenue catalyst. Apple debuts $599 MacBook Neo to challenge Chromebooks, Windows PCs
• Positive Sentiment: Bullish analyst support — Wedbush and other brokers reiterated high targets (e.g., $350) and framed the new lineup as validation of Apple’s AI hardware strategy, giving investors confidence in multi‑quarter upside if an upgrade cycle materializes. Apple's AI Hardware Blitz Could Send The Stock 33% Higher
• Positive Sentiment: Addressable‑market lift from low‑price models — Analysts (e.g., Gene Munster) argue the MacBook Neo and iPhone 17e could incrementally boost revenues and help Apple gain share in education/entry segments. Apple's $599 MacBook Neo May Boost Revenue By 0.5%
• Neutral Sentiment: Mixed analyst moves — some firms nudged targets or maintained ratings (Rosenblatt raised to $268, Barclays updated targets), producing no clear consensus; investors must decide whether upgrades justify current valuation multiples. Benzinga (analyst updates)
• Neutral Sentiment: Short‑interest/market data noise — published short‑interest figures in the feed are clearly faulty (zeros/NaN), so they’re not a reliable driver of today’s move.
• Negative Sentiment: Market‑wide volatility & geopolitical risk — broader tech weakness tied to Iran tensions and risk‑off flows is pressuring high‑beta mega caps, contributing to Apple’s pullback despite product news. Magnificent 7 Stock Report: Apple Leads, NVIDIA Fades, Microsoft Crashes
• Negative Sentiment: Concerns about low‑end push and technicals — some commentary frames the cheap‑product strategy as a sign of weaker demand or margin pressure, and technical analysts flagged bearish crossovers that could spur further selling if confirmed. Apple stock flashes ‘worst bearish cross'

Apple Stock Down 0.8%

AAPL opened at $260.29 on Friday. The firm has a market cap of $3.82 trillion, a P/E ratio of 32.91, a price-to-earnings-growth ratio of 2.34 and a beta of 1.10. The company has a debt-to-equity ratio of 0.87, a quick ratio of 0.94 and a current ratio of 0.97. The business has a 50 day moving average price of $263.88 and a 200 day moving average price of $260.07. Apple Inc. has a twelve month low of $169.21 and a twelve month high of $288.62.

Apple (NASDAQ:AAPL - Get Free Report) last announced its quarterly earnings results on Thursday, January 29th. The iPhone maker reported $2.84 EPS for the quarter, beating the consensus estimate of $2.67 by $0.17. Apple had a return on equity of 159.94% and a net margin of 27.04%.The company had revenue of $143.76 billion for the quarter, compared to the consensus estimate of $138.25 billion. During the same quarter last year, the company posted $2.40 earnings per share. The company's revenue for the quarter was up 15.7% compared to the same quarter last year. Research analysts forecast that Apple Inc. will post 7.28 EPS for the current year.

Apple Announces Dividend

The company also recently announced a quarterly dividend, which was paid on Thursday, February 12th. Shareholders of record on Monday, February 9th were given a dividend of $0.26 per share. The ex-dividend date of this dividend was Monday, February 9th. This represents a $1.04 dividend on an annualized basis and a yield of 0.4%. Apple's payout ratio is currently 13.15%.

Apple Profile

Apple Inc NASDAQ: AAPL is a multinational technology company headquartered in Cupertino, California, founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company designs, develops and sells consumer electronics, software and services. Over its history Apple has evolved from personal computers to a broad portfolio that spans mobile devices, wearables, home entertainment and digital services.

Apple's principal hardware products include the iPhone smartphone, iPad tablet, Mac personal computers, Apple Watch wearable devices and a range of accessories such as AirPods and HomePod.

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