Boreal Capital Management LLC Buys 4,450 Shares of Amazon.com, Inc. $AMZN

Key Points

• Boreal Capital Management increased its Amazon stake by 21% in the first quarter, purchasing 4,450 additional shares to hold 25,647 shares valued at approximately $5.34 million. Amazon now represents about 5% of the firm’s portfolio.
• Institutional investors own 72.2% of Amazon, while insiders sold approximately $20.5 million of stock over the past 90 days, including sales by executives under pre-arranged Rule 10b5-1 plans.
• Analyst sentiment remains positive: Amazon has a “Moderate Buy” consensus rating and an average price target of $322.56. The company also beat quarterly earnings and revenue estimates, reporting $5.75 in EPS and $200.61 billion in revenue.

Boreal Capital Management LLC grew its stake in Amazon.com, Inc. (NASDAQ:AMZN - Free Report) by 21.0% in the 1st quarter, according to its most recent filing with the SEC. The firm owned 25,647 shares of the e-commerce giant's stock after buying an additional 4,450 shares during the quarter. Amazon.com accounts for approximately 5.0% of Boreal Capital Management LLC's portfolio, making the stock its 2nd biggest position. Boreal Capital Management LLC's holdings in Amazon.com were worth $5,342,000 at the end of the most recent reporting period.

Other large investors have also recently made changes to their positions in the company. MilWealth Group LLC raised its stake in Amazon.com by 79.0% in the fourth quarter. MilWealth Group LLC now owns 179 shares of the e-commerce giant's stock valued at $41,000 after buying an additional 79 shares in the last quarter. Lifetime Wealth Management P.C. purchased a new position in shares of Amazon.com in the 4th quarter valued at about $45,000. Elkhorn Partners Limited Partnership increased its holdings in shares of Amazon.com by 900.0% in the 4th quarter. Elkhorn Partners Limited Partnership now owns 200 shares of the e-commerce giant's stock valued at $46,000 after acquiring an additional 180 shares during the last quarter. Fairway Wealth LLC raised its position in shares of Amazon.com by 95.6% during the 4th quarter. Fairway Wealth LLC now owns 221 shares of the e-commerce giant's stock worth $51,000 after acquiring an additional 108 shares in the last quarter. Finally, Prudent Man Investment Management Inc. lifted its stake in Amazon.com by 87.7% during the fourth quarter. Prudent Man Investment Management Inc. now owns 229 shares of the e-commerce giant's stock worth $53,000 after purchasing an additional 107 shares during the last quarter. 72.20% of the stock is currently owned by hedge funds and other institutional investors.

Insider Activity at Amazon.com

In other news, VP Shelley Reynolds sold 2,363 shares of the company's stock in a transaction that occurred on Thursday, May 21st. The stock was sold at an average price of $262.38, for a total transaction of $620,003.94. Following the completion of the sale, the vice president owned 119,780 shares in the company, valued at $31,427,876.40. This represents a 1.93% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Douglas J. Herrington sold 1,000 shares of the stock in a transaction on Monday, August 3rd. The stock was sold at an average price of $278.39, for a total value of $278,390.00. Following the sale, the chief executive officer directly owned 483,527 shares of the company's stock, valued at approximately $134,609,081.53. This represents a 0.21% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders sold 77,867 shares of company stock worth $20,532,092 in the last ninety days. Company insiders own 8.90% of the company's stock.

Analyst Ratings Changes

AMZN has been the topic of a number of research analyst reports. Robert W. Baird set a $310.00 price objective on shares of Amazon.com and gave the stock an "outperform" rating in a report on Friday, July 31st. Needham & Company LLC reaffirmed a "buy" rating and issued a $300.00 target price on shares of Amazon.com in a research report on Friday, July 31st. Scotiabank reaffirmed an "outperform" rating and issued a $325.00 target price (up from $275.00) on shares of Amazon.com in a research report on Thursday, April 30th. Bank of America lifted their price target on shares of Amazon.com from $310.00 to $320.00 and gave the stock a "buy" rating in a research note on Friday, July 31st. Finally, Citigroup restated a "buy" rating and issued a $350.00 price objective (up from $325.00) on shares of Amazon.com in a research note on Friday, July 31st. One research analyst has rated the stock with a Strong Buy rating, fifty-six have given a Buy rating and two have assigned a Hold rating to the company's stock. According to MarketBeat.com, the stock has an average rating of "Moderate Buy" and an average price target of $322.56.

Amazon.com Trading Up 0.8%

NASDAQ AMZN opened at $274.48 on Friday. The company has a debt-to-equity ratio of 0.23, a quick ratio of 0.87 and a current ratio of 1.03. The firm has a market cap of $2.96 trillion, a PE ratio of 22.08, a P/E/G ratio of 1.81 and a beta of 1.45. Amazon.com, Inc. has a one year low of $196.00 and a one year high of $287.20. The firm's fifty day moving average is $246.35 and its two-hundred day moving average is $237.46.

Amazon.com (NASDAQ:AMZN - Get Free Report) last announced its earnings results on Thursday, July 30th. The e-commerce giant reported $5.75 EPS for the quarter, beating analysts' consensus estimates of $1.82 by $3.93. Amazon.com had a net margin of 17.44% and a return on equity of 18.00%. The business had revenue of $200.61 billion during the quarter, compared to analysts' expectations of $197.03 billion. During the same period in the prior year, the company earned $1.68 earnings per share. The business's revenue was up 19.6% compared to the same quarter last year. Analysts expect that Amazon.com, Inc. will post 8.05 earnings per share for the current year.

Trending Headlines about Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: AWS and AI demand remain the main bullish catalysts. Recent coverage highlights AWS growth of roughly 37%, a reported $496 billion backlog, and sustained demand for AI infrastructure. Amazon has raised its 2026 capital-expenditure outlook to approximately $220 billion and plans to expand data-center capacity, signaling confidence that demand will continue. Amazon: $3 Trillion Is a Milestone, Not a Ceiling
• Positive Sentiment: Recent operating results and analyst views support the stock. Amazon’s latest quarter exceeded consensus estimates, with revenue of $200.61 billion, up 19.6% year over year. Zacks upgraded the shares to “Strong Buy,” while other analysts raised price targets, reinforcing the view that AWS, advertising, and retail improvements can offset higher spending. AI Boom: Top Stocks to Consider for Your Portfolio
• Positive Sentiment: Amazon Pharmacy is expanding its healthcare opportunity. Eligible Medicare Part D patients can access certain GLP-1 weight-loss drugs, including Wegovy and Zepbound, for $50 per month through a federal program. The initiative could increase pharmacy traffic and strengthen Amazon’s position in prescription fulfillment, though near-term financial benefits are uncertain. Amazon Pharmacy Offers Weight-Loss Drugs
• Neutral Sentiment: Amazon’s AI spending is producing both optimism and concern. Bullish investors argue strong AWS demand and committed capacity can justify the investment cycle, while valuation experts warn that hyperscalers may be “overinvesting” before returns are clear. The heavier spending could pressure free cash flow and margins if AI monetization slows. Amazon’s Massive Capex Expansion
• Negative Sentiment: Large shareholder sales are creating supply concerns. Jeff Bezos plans to sell roughly 15 million shares valued near $4 billion, while Amazon CEO Douglas Herrington sold 1,000 shares under a pre-arranged Rule 10b5-1 plan. Berkshire Hathaway also exited its Amazon position in the first quarter. These transactions do not change Amazon’s fundamentals but may weigh on sentiment after the stock’s rally. Bezos Plans to Sell Amazon Stock

About Amazon.com

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.

This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to contact@marketbeat.com.

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