Confluence Wealth Services Inc. Buys 15,356 Shares of Amazon.com, Inc. $AMZN

Confluence Wealth Services Inc. lifted its stake in shares of Amazon.com, Inc. (NASDAQ:AMZN) by 48.1% during the 2nd quarter, according to the company in its most recent disclosure with the Securities & Exchange Commission. The fund owned 47,283 shares of the e-commerce giant's stock after buying an additional 15,356 shares during the period. Confluence Wealth Services Inc.'s holdings in Amazon.com were worth $11,269,000 at the end of the most recent quarter.

Several other institutional investors have also bought and sold shares of AMZN. Red Crane Wealth Management LLC lifted its position in shares of Amazon.com by 2.3% during the first quarter. Red Crane Wealth Management LLC now owns 1,663 shares of the e-commerce giant's stock valued at $346,000 after purchasing an additional 38 shares in the last quarter. Robinson Smith Wealth Advisors LLC grew its position in Amazon.com by 0.7% in the 1st quarter. Robinson Smith Wealth Advisors LLC now owns 5,509 shares of the e-commerce giant's stock worth $1,147,000 after purchasing an additional 40 shares in the last quarter. Sfam LLC increased its stake in Amazon.com by 3.4% in the 1st quarter. Sfam LLC now owns 1,224 shares of the e-commerce giant's stock valued at $255,000 after buying an additional 40 shares during the last quarter. Measured Risk Portfolios Inc. increased its stake in Amazon.com by 3.4% in the 1st quarter. Measured Risk Portfolios Inc. now owns 1,206 shares of the e-commerce giant's stock valued at $251,000 after buying an additional 40 shares during the last quarter. Finally, CoreFirst Bank & Trust lifted its position in shares of Amazon.com by 1.1% during the 1st quarter. CoreFirst Bank & Trust now owns 3,620 shares of the e-commerce giant's stock worth $754,000 after buying an additional 40 shares in the last quarter. Institutional investors own 72.20% of the company's stock.

Amazon.com News Summary

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: AWS and AI expansion remain key catalysts. Amazon’s planned $5.3 billion investment in a Saudi Arabia cloud region, expanded access to OpenAI, Meta, and Anthropic models through AWS GovCloud, and a deeper partnership with Nvidia—including two million additional GPUs—could strengthen AWS’s position in government and enterprise AI. AMZN’s Saudi Arabia investment
• Positive Sentiment: New commerce initiatives could broaden monetization. YouTube’s integration of Amazon products into its Shopping Affiliate Program may increase product discovery and sales, while Alexa’s personalized shopping alerts and Amazon Pharmacy’s Solv integration could improve customer engagement and conversion. YouTube Amazon partnership
• Positive Sentiment: Analysts remain constructive. Citi reiterated a Buy rating and a $350 price target despite the legal risks, while recent results showed $200.6 billion in revenue and substantially stronger-than-expected earnings, with AWS revenue reportedly growing 36.7% year over year. Analyst reiterates Amazon Buy rating
• Neutral Sentiment: Zoox is expanding its robotaxi efforts. Amazon’s autonomous-vehicle unit plans testing in Houston and San Diego, but the initiative is still early-stage and has limited near-term earnings impact. Zoox and Waymo robotaxi expansion
• Negative Sentiment: The FTC lawsuit is driving the immediate pressure. The FTC and 22 states allege Amazon manipulated advertising auctions and overcharged approximately 1.2 million advertisers by more than $20 billion. Potential penalties, refunds, operational changes, and limits on ad-pricing practices threaten a rapidly growing, high-margin business. Amazon denies the allegations. FTC lawsuit against Amazon
• Negative Sentiment: AI spending and shareholder concerns remain overhangs. Investors are weighing the capital required for Amazon’s AI infrastructure against future returns, while reports of an institutional investor trimming its stake add near-term selling pressure.

Amazon.com Trading Down 1.9%

Shares of AMZN stock opened at $254.92 on Wednesday. The company's fifty day simple moving average is $252.57 and its two-hundred day simple moving average is $241.40. The company has a debt-to-equity ratio of 0.23, a current ratio of 1.03 and a quick ratio of 0.87. Amazon.com, Inc. has a 1 year low of $196.00 and a 1 year high of $287.20. The stock has a market capitalization of $2.75 trillion, a price-to-earnings ratio of 20.51, a PEG ratio of 2.00 and a beta of 1.44.

Amazon.com (NASDAQ:AMZN - Get Free Report) last posted its earnings results on Thursday, July 30th. The e-commerce giant reported $5.75 earnings per share (EPS) for the quarter, topping the consensus estimate of $1.82 by $3.93. The firm had revenue of $200.61 billion for the quarter, compared to the consensus estimate of $197.03 billion. Amazon.com had a return on equity of 18.00% and a net margin of 17.44%.The business's quarterly revenue was up 19.6% on a year-over-year basis. During the same quarter in the prior year, the business posted $1.68 earnings per share. As a group, analysts anticipate that Amazon.com, Inc. will post 8.05 earnings per share for the current year.

Insider Buying and Selling at Amazon.com

In other Amazon.com news, CEO Andrew R. Jassy sold 20,000 shares of the firm's stock in a transaction dated Friday, August 21st. The stock was sold at an average price of $259.01, for a total value of $5,180,200.00. Following the completion of the transaction, the chief executive officer owned 2,235,766 shares in the company, valued at $579,085,751.66. This trade represents a 0.89% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CFO Brian T. Olsavsky sold 6,172 shares of Amazon.com stock in a transaction dated Friday, August 21st. The shares were sold at an average price of $260.31, for a total value of $1,606,633.32. Following the transaction, the chief financial officer directly owned 109,207 shares of the company's stock, valued at $28,427,674.17. The trade was a 5.35% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders have sold a total of 70,589 shares of company stock worth $18,314,015 in the last three months. 8.90% of the stock is currently owned by corporate insiders.

Wall Street Analyst Weigh In

Several research firms have recently issued reports on AMZN. The Goldman Sachs Group reaffirmed a "buy" rating and issued a $375.00 target price (up from $335.00) on shares of Amazon.com in a report on Friday, July 31st. Morgan Stanley reissued an "overweight" rating and issued a $335.00 price objective (up from $330.00) on shares of Amazon.com in a research report on Friday, July 31st. Robert W. Baird set a $310.00 price objective on Amazon.com and gave the company an "outperform" rating in a research note on Friday, July 31st. Monness Crespi & Hardt raised their target price on Amazon.com from $315.00 to $330.00 and gave the company a "buy" rating in a research report on Friday, July 31st. Finally, Deutsche Bank Aktiengesellschaft reiterated a "buy" rating and set a $325.00 target price (up from $315.00) on shares of Amazon.com in a research note on Friday, July 31st. One analyst has rated the stock with a Strong Buy rating, fifty-six have assigned a Buy rating and two have issued a Hold rating to the company. According to MarketBeat.com, the company currently has an average rating of "Moderate Buy" and a consensus target price of $323.09.

Amazon.com Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.

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