Cumberland Partners Ltd Sells 12,909 Shares of Amazon.com, Inc. $AMZN

Key Points

• Cumberland Partners reduced its Amazon stake by 4.7%, selling 12,909 shares during the first quarter. It still held 262,111 shares worth approximately $54.6 million, representing 4.1% of its portfolio.
• Amazon reported strong quarterly results, with revenue rising 19.6% year over year to $200.61 billion and earnings of $5.75 per share, well above estimates. Analysts remain bullish, assigning the stock a “Moderate Buy” consensus rating and an average price target of $322.56.
• Insider and major-shareholder selling could weigh on sentiment: executives sold shares under pre-arranged trading plans, while Jeff Bezos plans to sell roughly 15 million shares. Meanwhile, Amazon’s heavy AI and data-center investment offers growth potential but may pressure free cash flow and margins if returns lag.

Cumberland Partners Ltd cut its stake in Amazon.com, Inc. (NASDAQ:AMZN) by 4.7% during the 1st quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission (SEC). The firm owned 262,111 shares of the e-commerce giant's stock after selling 12,909 shares during the quarter. Amazon.com makes up approximately 4.1% of Cumberland Partners Ltd's investment portfolio, making the stock its 4th largest holding. Cumberland Partners Ltd's holdings in Amazon.com were worth $54,590,000 as of its most recent SEC filing.

A number of other hedge funds also recently modified their holdings of the stock. Red Crane Wealth Management LLC raised its stake in shares of Amazon.com by 2.3% during the first quarter. Red Crane Wealth Management LLC now owns 1,663 shares of the e-commerce giant's stock valued at $346,000 after acquiring an additional 38 shares during the last quarter. Robinson Smith Wealth Advisors LLC raised its holdings in Amazon.com by 0.7% in the first quarter. Robinson Smith Wealth Advisors LLC now owns 5,509 shares of the e-commerce giant's stock worth $1,147,000 after purchasing an additional 40 shares in the last quarter. Sfam LLC lifted its position in Amazon.com by 3.4% during the 1st quarter. Sfam LLC now owns 1,224 shares of the e-commerce giant's stock valued at $255,000 after acquiring an additional 40 shares during the period. Financial Connections Group Inc. boosted its position in shares of Amazon.com by 2.6% in the 4th quarter. Financial Connections Group Inc. now owns 1,633 shares of the e-commerce giant's stock worth $376,000 after purchasing an additional 42 shares in the last quarter. Finally, Marquette Asset Management LLC boosted its holdings in Amazon.com by 5.1% in the fourth quarter. Marquette Asset Management LLC now owns 886 shares of the e-commerce giant's stock worth $205,000 after acquiring an additional 43 shares in the last quarter. Institutional investors and hedge funds own 72.20% of the company's stock.

Amazon.com News Roundup

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: AWS and AI demand remain the main bullish catalysts. Recent coverage highlights AWS growth of roughly 37%, a reported $496 billion backlog, and sustained demand for AI infrastructure. Amazon has raised its 2026 capital-expenditure outlook to approximately $220 billion and plans to expand data-center capacity, signaling confidence that demand will continue. Amazon: $3 Trillion Is a Milestone, Not a Ceiling
• Positive Sentiment: Recent operating results and analyst views support the stock. Amazon’s latest quarter exceeded consensus estimates, with revenue of $200.61 billion, up 19.6% year over year. Zacks upgraded the shares to “Strong Buy,” while other analysts raised price targets, reinforcing the view that AWS, advertising, and retail improvements can offset higher spending. AI Boom: Top Stocks to Consider for Your Portfolio
• Positive Sentiment: Amazon Pharmacy is expanding its healthcare opportunity. Eligible Medicare Part D patients can access certain GLP-1 weight-loss drugs, including Wegovy and Zepbound, for $50 per month through a federal program. The initiative could increase pharmacy traffic and strengthen Amazon’s position in prescription fulfillment, though near-term financial benefits are uncertain. Amazon Pharmacy Offers Weight-Loss Drugs
• Neutral Sentiment: Amazon’s AI spending is producing both optimism and concern. Bullish investors argue strong AWS demand and committed capacity can justify the investment cycle, while valuation experts warn that hyperscalers may be “overinvesting” before returns are clear. The heavier spending could pressure free cash flow and margins if AI monetization slows. Amazon’s Massive Capex Expansion
• Negative Sentiment: Large shareholder sales are creating supply concerns. Jeff Bezos plans to sell roughly 15 million shares valued near $4 billion, while Amazon CEO Douglas Herrington sold 1,000 shares under a pre-arranged Rule 10b5-1 plan. Berkshire Hathaway also exited its Amazon position in the first quarter. These transactions do not change Amazon’s fundamentals but may weigh on sentiment after the stock’s rally. Bezos Plans to Sell Amazon Stock

Insider Activity

In other news, CEO Andrew R. Jassy sold 20,000 shares of the firm's stock in a transaction on Thursday, May 21st. The shares were sold at an average price of $263.42, for a total value of $5,268,400.00. Following the sale, the chief executive officer owned 2,205,766 shares in the company, valued at approximately $581,042,879.72. This trade represents a 0.90% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the SEC, which is accessible through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Matthew S. Garman sold 15,467 shares of the firm's stock in a transaction that occurred on Thursday, May 21st. The stock was sold at an average price of $263.40, for a total value of $4,074,007.80. Following the transaction, the chief executive officer owned 14,159 shares of the company's stock, valued at $3,729,480.60. This trade represents a 52.21% decrease in their position. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. In the last quarter, insiders have sold 77,867 shares of company stock worth $20,532,092. 8.90% of the stock is owned by company insiders.

Wall Street Analyst Weigh In

A number of brokerages have recently issued reports on AMZN. Sanford C. Bernstein reaffirmed an "outperform" rating and set a $320.00 price target (up from $315.00) on shares of Amazon.com in a report on Friday, July 31st. Arete Research increased their price objective on shares of Amazon.com from $301.00 to $310.00 and gave the company a "buy" rating in a research report on Monday, May 18th. BMO Capital Markets reaffirmed an "outperform" rating and set a $360.00 target price (up from $355.00) on shares of Amazon.com in a research report on Tuesday, July 28th. HSBC reaffirmed a "buy" rating and issued a $310.00 price objective on shares of Amazon.com in a research report on Friday, July 31st. Finally, Deutsche Bank Aktiengesellschaft reissued a "buy" rating and set a $325.00 target price (up from $315.00) on shares of Amazon.com in a report on Friday, July 31st. One analyst has rated the stock with a Strong Buy rating, fifty-six have assigned a Buy rating and two have assigned a Hold rating to the company's stock. According to MarketBeat, the company currently has a consensus rating of "Moderate Buy" and an average price target of $322.56.

Amazon.com Trading Up 0.8%

Shares of AMZN opened at $274.48 on Friday. The firm's 50-day moving average is $246.35 and its two-hundred day moving average is $237.46. Amazon.com, Inc. has a twelve month low of $196.00 and a twelve month high of $287.20. The firm has a market capitalization of $2.96 trillion, a P/E ratio of 22.08, a PEG ratio of 1.81 and a beta of 1.45. The company has a current ratio of 1.03, a quick ratio of 0.87 and a debt-to-equity ratio of 0.23.

Amazon.com (NASDAQ:AMZN - Get Free Report) last released its quarterly earnings data on Thursday, July 30th. The e-commerce giant reported $5.75 earnings per share for the quarter, beating the consensus estimate of $1.82 by $3.93. The business had revenue of $200.61 billion for the quarter, compared to analyst estimates of $197.03 billion. Amazon.com had a return on equity of 18.00% and a net margin of 17.44%.The company's revenue was up 19.6% compared to the same quarter last year. During the same period in the previous year, the company posted $1.68 EPS. On average, research analysts predict that Amazon.com, Inc. will post 8.05 earnings per share for the current fiscal year.

Amazon.com Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.

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This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to contact@marketbeat.com.

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