Dearborn Partners LLC Purchases New Position in Amazon.com, Inc. $AMZN

Key Points

• Dearborn Partners purchased 20,226 Amazon shares during the second quarter, valued at approximately $4.82 million. Hedge funds and institutional investors collectively own 72.2% of Amazon’s stock.
• Analyst sentiment remains positive, with 56 analysts rating Amazon a Buy and three assigning a Hold rating. MarketBeat reports a consensus “Moderate Buy” rating and an average price target of $321.19.
• Amazon reported quarterly EPS of $5.75, well above the $1.82 consensus estimate, while revenue rose 19.6% year over year to $200.61 billion. Investors remain focused on AWS and AI growth but are also weighing heavy capital spending and monetization risks.

Dearborn Partners LLC purchased a new stake in Amazon.com, Inc. (NASDAQ:AMZN - Free Report) in the second quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission (SEC). The fund purchased 20,226 shares of the e-commerce giant's stock, valued at approximately $4,821,000.

Other hedge funds have also bought and sold shares of the company. Bard Associates Inc. purchased a new stake in Amazon.com during the second quarter worth $32,000. Longfellow Investment Management Co. LLC acquired a new stake in Amazon.com during the second quarter valued at $33,000. Lifetime Wealth Management P.C. purchased a new position in Amazon.com in the fourth quarter valued at $45,000. Prudent Man Investment Management Inc. increased its holdings in Amazon.com by 87.7% in the fourth quarter. Prudent Man Investment Management Inc. now owns 229 shares of the e-commerce giant's stock valued at $53,000 after buying an additional 107 shares in the last quarter. Finally, Strategic Wealth Advisors LLC acquired a new position in shares of Amazon.com in the fourth quarter worth about $68,000. Hedge funds and other institutional investors own 72.20% of the company's stock.

Analyst Ratings Changes

Several research firms have recently issued reports on AMZN. Citizens Jmp reissued a "market outperform" rating and set a $315.00 target price on shares of Amazon.com in a research note on Friday, July 31st. Raymond James Financial reiterated an "outperform" rating and set a $390.00 price target (up from $280.00) on shares of Amazon.com in a research report on Friday, July 31st. Jefferies Financial Group reissued a "buy" rating on shares of Amazon.com in a report on Thursday, June 18th. Benchmark boosted their price objective on Amazon.com from $370.00 to $400.00 and gave the company a "buy" rating in a research report on Friday, July 31st. Finally, Sanford C. Bernstein reaffirmed an "outperform" rating and set a $320.00 target price (up from $315.00) on shares of Amazon.com in a research note on Friday, July 31st. Fifty-six equities research analysts have rated the stock with a Buy rating and three have given a Hold rating to the company's stock. Based on data from MarketBeat, the company has an average rating of "Moderate Buy" and a consensus target price of $321.19.

Insiders Place Their Bets

In other news, VP Shelley Reynolds sold 2,343 shares of Amazon.com stock in a transaction on Friday, August 21st. The stock was sold at an average price of $259.01, for a total transaction of $606,860.43. Following the transaction, the vice president owned 119,780 shares in the company, valued at $31,024,217.80. The trade was a 1.92% decrease in their position. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is available at this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Douglas Herrington sold 1,000 shares of the business's stock in a transaction dated Tuesday, September 1st. The shares were sold at an average price of $254.77, for a total transaction of $254,770.00. Following the transaction, the chief executive officer directly owned 475,681 shares in the company, valued at approximately $121,189,248.37. The trade was a 0.21% decrease in their position. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Over the last ninety days, insiders sold 71,589 shares of company stock worth $18,568,785. 8.90% of the stock is currently owned by company insiders.

Amazon.com Stock Performance

AMZN opened at $249.67 on Friday. Amazon.com, Inc. has a twelve month low of $196.00 and a twelve month high of $287.20. The firm has a market capitalization of $2.69 trillion, a PE ratio of 20.09, a PEG ratio of 1.93 and a beta of 1.44. The company has a current ratio of 1.03, a quick ratio of 0.87 and a debt-to-equity ratio of 0.23. The firm's 50-day moving average price is $256.39 and its 200 day moving average price is $246.96.

Amazon.com (NASDAQ:AMZN - Get Free Report) last released its quarterly earnings data on Thursday, July 30th. The e-commerce giant reported $5.75 EPS for the quarter, beating analysts' consensus estimates of $1.82 by $3.93. Amazon.com had a net margin of 17.44% and a return on equity of 18.00%. The company had revenue of $200.61 billion during the quarter, compared to the consensus estimate of $197.03 billion. During the same quarter in the prior year, the firm earned $1.68 EPS. Amazon.com's quarterly revenue was up 19.6% on a year-over-year basis. As a group, sell-side analysts expect that Amazon.com, Inc. will post 8.01 EPS for the current fiscal year.

Key Stories Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: AWS and AI infrastructure remain the central bullish case. Analysts and commentators argue that Amazon’s roughly $200 billion 2026 capital-expenditure plan reflects substantial demand for AWS computing, custom chips and AI capacity. Amazon is also reportedly preparing to receive approximately $2.4 billion in backup-generator orders from Generac in 2027 and 2028, underscoring the scale of its data-center expansion. Amazon AI capital expenditures article Generac data-center orders article
• Positive Sentiment: Expansion of merchant services could broaden revenue beyond Amazon.com. New tools let sellers manage listings, inventory and orders across channels including Walmart, Shopify, TikTok and eBay. Amazon is also extending Prime delivery and fulfillment services to merchants’ own websites, potentially increasing third-party logistics revenue and seller dependence on its ecosystem. Amazon merchant services article
• Neutral Sentiment: Anthropic remains strategically important, but its infrastructure is becoming more diversified. Anthropic committed about $11.6 billion to an Akamai CPU agreement, which can be viewed as a setback for AWS. However, Amazon retains a major equity stake and an ongoing AWS relationship, limiting the immediate financial impact. Anthropic Akamai agreement article
• Negative Sentiment: Investors remain concerned that AI spending may outpace monetization. Goldman Sachs estimates hyperscalers may need roughly $300 billion in additional AI revenue to justify their investments, while Michael Burry and Jefferies’ Chris Wood have warned of leverage, overcapacity and potential write-offs. Those concerns could pressure AMZN’s valuation despite strong AWS demand. Goldman Sachs AI spending article
• Negative Sentiment: Amazon’s $3 billion India quick-commerce investment adds near-term cost and execution risk while the company attempts to catch rivals with a relatively small market share. The decision to block Meta’s Muse shopping agent also risks diverting AI-driven purchases toward Shopify and other platforms. Amazon India investment article

Amazon.com Profile

Amazon.com, Inc is a global technology and e-commerce company that operates online marketplaces and provides a broad range of consumer products and services. Its retail business sells merchandise directly to customers and enables third-party sellers to offer products through Amazon's websites and applications. The company also operates physical stores and provides services such as digital content, subscriptions, and consumer devices, including Kindle and Echo products.

Amazon Web Services (AWS) provides cloud computing, storage, database, analytics, artificial intelligence, machine learning, and other technology services to businesses, governments, and organizations.

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