Diversify Advisory Services LLC Purchases 474 Shares of ServiceNow, Inc. (NYSE:NOW)

Diversify Advisory Services LLC raised its position in ServiceNow, Inc. (NYSE:NOW - Free Report) by 19.8% during the first quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission (SEC). The institutional investor owned 2,873 shares of the information technology services provider's stock after purchasing an additional 474 shares during the quarter. Diversify Advisory Services LLC's holdings in ServiceNow were worth $2,287,000 at the end of the most recent quarter.

A number of other institutional investors and hedge funds have also recently bought and sold shares of NOW. Bogart Wealth LLC grew its stake in ServiceNow by 113.3% in the first quarter. Bogart Wealth LLC now owns 32 shares of the information technology services provider's stock valued at $25,000 after purchasing an additional 17 shares in the last quarter. Graybill Wealth Management LTD. bought a new stake in shares of ServiceNow during the 1st quarter worth about $26,000. Quarry LP bought a new stake in shares of ServiceNow during the 4th quarter worth about $27,000. WASHINGTON TRUST Co boosted its stake in shares of ServiceNow by 620.0% during the 1st quarter. WASHINGTON TRUST Co now owns 36 shares of the information technology services provider's stock worth $29,000 after acquiring an additional 31 shares in the last quarter. Finally, Heck Capital Advisors LLC bought a new stake in shares of ServiceNow during the 4th quarter worth about $37,000. Hedge funds and other institutional investors own 87.18% of the company's stock.

Analysts Set New Price Targets

NOW has been the subject of several recent analyst reports. The Goldman Sachs Group reiterated a "buy" rating on shares of ServiceNow in a research note on Thursday, April 24th. Stifel Nicolaus raised their price objective on ServiceNow from $975.00 to $1,050.00 and gave the stock a "buy" rating in a research report on Tuesday, May 6th. Scotiabank set a $1,100.00 price objective on ServiceNow and gave the stock an "outperform" rating in a research report on Wednesday, May 7th. Piper Sandler reduced their price objective on ServiceNow from $1,200.00 to $1,120.00 and set an "overweight" rating for the company in a research report on Thursday, April 24th. Finally, Wells Fargo & Company raised their price objective on ServiceNow from $1,100.00 to $1,150.00 and gave the stock an "overweight" rating in a research report on Thursday, April 24th. One research analyst has rated the stock with a sell rating, two have given a hold rating, thirty-one have given a buy rating and two have given a strong buy rating to the stock. According to MarketBeat.com, the stock presently has an average rating of "Moderate Buy" and an average price target of $1,075.87.

ServiceNow Trading Up 0.4%

NOW traded up $4.28 during mid-day trading on Friday, reaching $963.43. The stock had a trading volume of 1,153,834 shares, compared to its average volume of 1,486,620. The stock has a market capitalization of $199.41 billion, a P/E ratio of 130.90, a P/E/G ratio of 4.41 and a beta of 0.94. The company has a debt-to-equity ratio of 0.15, a quick ratio of 1.12 and a current ratio of 1.12. The firm's fifty day simple moving average is $1,006.53 and its two-hundred day simple moving average is $956.42. ServiceNow, Inc. has a 52 week low of $678.66 and a 52 week high of $1,198.09.

ServiceNow (NYSE:NOW - Get Free Report) last announced its quarterly earnings data on Wednesday, April 23rd. The information technology services provider reported $4.04 EPS for the quarter, beating analysts' consensus estimates of $3.78 by $0.26. The firm had revenue of $3.09 billion for the quarter, compared to analyst estimates of $3.09 billion. ServiceNow had a return on equity of 17.34% and a net margin of 13.41%. The business's quarterly revenue was up 18.6% compared to the same quarter last year. During the same period last year, the company earned $3.41 EPS. On average, equities analysts predict that ServiceNow, Inc. will post 8.93 EPS for the current year.

Insider Transactions at ServiceNow

In other ServiceNow news, Vice Chairman Nicholas Tzitzon sold 1,171 shares of the stock in a transaction on Friday, May 30th. The stock was sold at an average price of $1,020.00, for a total value of $1,194,420.00. Following the transaction, the insider directly owned 3,000 shares in the company, valued at approximately $3,060,000. This trade represents a 28.07% decrease in their position. The sale was disclosed in a filing with the Securities & Exchange Commission, which is accessible through this hyperlink. Also, Director Jonathan Chadwick sold 770 shares of the stock in a transaction on Monday, April 28th. The shares were sold at an average price of $931.62, for a total value of $717,347.40. Following the completion of the transaction, the director owned 3,205 shares in the company, valued at $2,985,842.10. The trade was a 19.37% decrease in their ownership of the stock. The disclosure for this sale can be found here. In the last three months, insiders sold 6,601 shares of company stock worth $6,577,363. Corporate insiders own 0.38% of the company's stock.

About ServiceNow

ServiceNow, Inc provides end to-end intelligent workflow automation platform solutions for digital businesses in the North America, Europe, the Middle East and Africa, Asia Pacific, and internationally. The company operates the Now platform for end-to-end digital transformation, artificial intelligence, machine learning, robotic process automation, process mining, performance analytics, and collaboration and development tools.