First Financial Bank Trust Division Grows Position in Amazon.com, Inc. $AMZN

Key Points

• Institutional interest increased: First Financial Bank Trust Division raised its Amazon stake by 5.2% to 74,462 shares, while other institutional investors also added positions. Institutions collectively own 72.2% of Amazon’s stock.
• Analysts remain bullish: Recent firms reiterated Buy or Overweight ratings, lifting several price targets. Amazon has a consensus “Moderate Buy” rating and an average price target of $322.56.
• Strong quarterly performance: Amazon reported $5.75 in quarterly EPS and $200.61 billion in revenue, beating estimates and delivering 19.6% year-over-year revenue growth. Shares opened at $262.65, down 0.9%.

First Financial Bank Trust Division raised its stake in shares of Amazon.com, Inc. (NASDAQ:AMZN - Free Report) by 5.2% in the 2nd quarter, according to its most recent Form 13F filing with the SEC. The fund owned 74,462 shares of the e-commerce giant's stock after purchasing an additional 3,692 shares during the period. Amazon.com accounts for 1.3% of First Financial Bank Trust Division's portfolio, making the stock its 21st largest position. First Financial Bank Trust Division's holdings in Amazon.com were worth $17,747,000 as of its most recent filing with the SEC.

A number of other large investors also recently bought and sold shares of the stock. Adelphi Trust Co boosted its holdings in shares of Amazon.com by 18.6% in the 2nd quarter. Adelphi Trust Co now owns 18,498 shares of the e-commerce giant's stock valued at $4,409,000 after purchasing an additional 2,901 shares during the last quarter. Trust Co of the South increased its holdings in shares of Amazon.com by 0.6% during the 2nd quarter. Trust Co of the South now owns 17,293 shares of the e-commerce giant's stock worth $4,122,000 after buying an additional 98 shares during the last quarter. Roxbury Financial LLC raised its position in shares of Amazon.com by 12.8% in the 2nd quarter. Roxbury Financial LLC now owns 15,941 shares of the e-commerce giant's stock worth $3,799,000 after buying an additional 1,805 shares during the period. Global Wealth Strategies & Associates raised its position in shares of Amazon.com by 468.0% in the 2nd quarter. Global Wealth Strategies & Associates now owns 33,351 shares of the e-commerce giant's stock worth $7,949,000 after buying an additional 27,479 shares during the period. Finally, VectorGlobal IAG Inc. acquired a new position in Amazon.com in the first quarter valued at $14,210,000. Hedge funds and other institutional investors own 72.20% of the company's stock.

Analyst Upgrades and Downgrades

AMZN has been the topic of a number of recent research reports. Wells Fargo & Company restated an "overweight" rating and set a $328.00 price objective (up from $322.00) on shares of Amazon.com in a research note on Friday, July 31st. Roth Capital reiterated a "buy" rating and issued a $325.00 target price on shares of Amazon.com in a research note on Monday, August 3rd. Barclays reiterated an "overweight" rating and set a $365.00 target price (up from $330.00) on shares of Amazon.com in a report on Friday, July 31st. Morgan Stanley reissued an "overweight" rating and set a $335.00 price target (up from $330.00) on shares of Amazon.com in a research report on Friday, July 31st. Finally, UBS Group set a $318.00 price target on Amazon.com and gave the stock a "buy" rating in a report on Friday, July 31st. One analyst has rated the stock with a Strong Buy rating, fifty-six have given a Buy rating and two have given a Hold rating to the company's stock. According to MarketBeat, Amazon.com currently has an average rating of "Moderate Buy" and a consensus price target of $322.56.

Amazon.com Trading Down 0.9%

Shares of NASDAQ AMZN opened at $262.65 on Friday. The stock has a market capitalization of $2.83 trillion, a P/E ratio of 21.13, a PEG ratio of 1.75 and a beta of 1.45. The stock's 50 day moving average price is $247.91 and its two-hundred day moving average price is $238.66. The company has a quick ratio of 0.87, a current ratio of 1.03 and a debt-to-equity ratio of 0.23. Amazon.com, Inc. has a 52-week low of $196.00 and a 52-week high of $287.20.

Amazon.com (NASDAQ:AMZN - Get Free Report) last issued its quarterly earnings data on Thursday, July 30th. The e-commerce giant reported $5.75 EPS for the quarter, topping analysts' consensus estimates of $1.82 by $3.93. Amazon.com had a return on equity of 18.00% and a net margin of 17.44%.The firm had revenue of $200.61 billion during the quarter, compared to the consensus estimate of $197.03 billion. During the same period in the prior year, the business earned $1.68 EPS. The firm's revenue was up 19.6% on a year-over-year basis. On average, analysts anticipate that Amazon.com, Inc. will post 8.05 earnings per share for the current fiscal year.

Insider Activity at Amazon.com

In related news, CEO Andrew R. Jassy sold 20,000 shares of Amazon.com stock in a transaction dated Thursday, May 21st. The shares were sold at an average price of $263.42, for a total value of $5,268,400.00. Following the sale, the chief executive officer directly owned 2,205,766 shares in the company, valued at $581,042,879.72. This trade represents a 0.90% decrease in their position. The sale was disclosed in a document filed with the SEC, which is available through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Douglas J. Herrington sold 6,370 shares of the business's stock in a transaction dated Thursday, May 21st. The shares were sold at an average price of $262.39, for a total transaction of $1,671,424.30. Following the transaction, the chief executive officer directly owned 486,527 shares of the company's stock, valued at $127,659,819.53. The trade was a 1.29% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. In the last quarter, insiders have sold 62,650 shares of company stock valued at $16,535,457. Company insiders own 8.90% of the company's stock.

Key Amazon.com News

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Institutional buying supports sentiment. Thrive Capital disclosed a roughly $215 million Amazon position, while Baupost Group added 625,100 shares and Dodge & Cox increased its holding by approximately 1.6 million shares. Thrive Capital discloses Amazon stake
• Positive Sentiment: AWS remains the central bullish catalyst. Commentary points to accelerating AWS growth for five consecutive quarters, a substantial backlog and customer demand extending into 2028. Amazon Web Services also became AppFolio’s preferred cloud provider, adding evidence of enterprise demand. AppFolio selects AWS
• Positive Sentiment: New growth opportunities are expanding. Amazon won a Space Force communications contract, while its AI infrastructure spending is helping drive demand for data-center and semiconductor suppliers. Analysts cited in recent coverage remain bullish on both Amazon and Alphabet. Amazon wins Space Force contract
• Neutral Sentiment: Valuation remains a debate. Amazon is viewed favorably versus some large-cap peers, but coverage notes that its forward earnings multiple is higher than its trailing multiple. That may reflect expected earnings growth, though it leaves less room for execution disappointments.
• Negative Sentiment: Retail data raised demand concerns. U.S. retail sales fell in July, with online spending declining after Amazon’s summer sales event. Higher fuel and operating costs may also pressure big-box retailers and consumer purchasing power. July retail sales decline
• Negative Sentiment: AI investment brings financial and execution risk. Amazon and other hyperscalers are issuing significant debt to fund infrastructure expansion, increasing concerns about returns on spending and potential pressure on future profits. Amazon’s lack of a dividend may also limit appeal for income-focused investors.
• Negative Sentiment: Twitch backlash adds reputational risk. Twitch’s decision to use livestream content for Amazon AI training, with the feature reportedly enabled automatically, has angered creators and could create privacy, regulatory and user-retention concerns. Twitch AI data-sharing backlash

About Amazon.com

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.

This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to contact@marketbeat.com.

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