First Nebraska Trust Co Acquires New Position in Amazon.com, Inc. $AMZN

Key Points

• First Nebraska Trust Co acquired 47,932 Amazon shares worth approximately $9.98 million in the first quarter, making Amazon its 29th-largest holding. Institutional investors and hedge funds collectively own 72.2% of Amazon’s stock.
• Wall Street remains broadly bullish: Amazon has a “Moderate Buy” consensus rating, a $322.56 average price target, and 57 of 59 covering analysts rate it Buy or Strong Buy.
• Amazon reported quarterly revenue of $200.61 billion, up 19.6% year over year, and exceeded earnings expectations; however, planned 2026 capital spending of roughly $220 billion and insider stock sales could weigh on investor sentiment.

First Nebraska Trust Co acquired a new position in shares of Amazon.com, Inc. (NASDAQ:AMZN - Free Report) during the 1st quarter, according to the company in its most recent filing with the Securities & Exchange Commission. The institutional investor acquired 47,932 shares of the e-commerce giant's stock, valued at approximately $9,983,000. Amazon.com accounts for 0.9% of First Nebraska Trust Co's portfolio, making the stock its 29th biggest position.

A number of other hedge funds and other institutional investors also recently bought and sold shares of the stock. Red Crane Wealth Management LLC grew its stake in Amazon.com by 2.3% during the 1st quarter. Red Crane Wealth Management LLC now owns 1,663 shares of the e-commerce giant's stock worth $346,000 after buying an additional 38 shares during the last quarter. Robinson Smith Wealth Advisors LLC grew its position in shares of Amazon.com by 0.7% during the first quarter. Robinson Smith Wealth Advisors LLC now owns 5,509 shares of the e-commerce giant's stock worth $1,147,000 after acquiring an additional 40 shares during the last quarter. Sfam LLC increased its holdings in shares of Amazon.com by 3.4% in the 1st quarter. Sfam LLC now owns 1,224 shares of the e-commerce giant's stock worth $255,000 after acquiring an additional 40 shares during the period. Measured Risk Portfolios Inc. lifted its position in Amazon.com by 3.4% in the 1st quarter. Measured Risk Portfolios Inc. now owns 1,206 shares of the e-commerce giant's stock valued at $251,000 after purchasing an additional 40 shares during the last quarter. Finally, Financial Connections Group Inc. boosted its stake in Amazon.com by 2.6% during the 4th quarter. Financial Connections Group Inc. now owns 1,633 shares of the e-commerce giant's stock valued at $376,000 after purchasing an additional 42 shares during the period. 72.20% of the stock is currently owned by institutional investors and hedge funds.

Key Stories Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Amazon is positioning Alexa as an AI-powered shopping assistant that can identify missing groceries from a refrigerator photo, create a shopping list and potentially direct purchases before customers visit competitors such as Walmart. The initiative could strengthen Amazon’s grocery and retail ecosystem. Amazon Wants Alexa to Own the Shopping List Before Walmart Ever Sees It
• Positive Sentiment: AWS remains a major bullish catalyst. Recent reports highlighted 36.7% year-over-year AWS growth, a roughly $496 billion backlog and substantial demand for AI infrastructure. Amazon has also made OpenAI cybersecurity models available through Amazon Bedrock, supporting cloud-service adoption. Amazon Stock Eyes AWS Growth as Amazon’s $220 Billion Spending Plan Expands
• Positive Sentiment: Analyst coverage remains favorable, with one report citing a potential 32% upside and no sell ratings among 62 analysts. Investment activity also included Appaloosa nearly doubling its Amazon position earlier this year, signaling continued institutional confidence. Amazon’s Price Target Says Plus 32 Percent and Not a Single Analyst Says Sell
• Neutral Sentiment: Amazon is reportedly a leading bidder for Decart AI, which could add valuable AI talent and technology for AWS, retail operations and advertising. However, the financial terms and outcome remain uncertain. What Could Amazon Gain From Leading the Decart AI Bidding?
• Negative Sentiment: Twitch’s decision to enroll creators by default in sharing livestream content for Amazon AI training has triggered strong user backlash. The controversy could create reputational, regulatory and creator-retention risks. Amazon Will Train on Twitch Streamers’ Content by Default Unless They Opt Out
• Negative Sentiment: Amazon’s 2026 capital-expenditure forecast has risen to approximately $220 billion as it expands AI and cloud capacity. Investors are concerned that borrowing and heavy spending may reduce near-term free cash flow, particularly while Amazon does not pay a dividend. Amazon Raises 2026 AI Spending to 220 Billion Dollars
• Negative Sentiment: New York City labor activists and Teamsters are urging passage of legislation that could require delivery workers to be directly employed, potentially increasing Amazon’s labor costs and disrupting its last-mile delivery model. Amazon Teamsters and Allies Picket City Hall for the Delivery Protection Act

Wall Street Analysts Forecast Growth

AMZN has been the subject of several recent analyst reports. DZ Bank upped their target price on shares of Amazon.com from $295.00 to $320.00 and gave the stock a "buy" rating in a research report on Monday, May 4th. HSBC reiterated a "buy" rating and set a $310.00 price objective on shares of Amazon.com in a research report on Friday, July 31st. New Street Research raised their target price on Amazon.com from $280.00 to $350.00 and gave the company a "buy" rating in a research report on Monday, May 4th. BNP Paribas Exane lifted their target price on Amazon.com from $320.00 to $345.00 and gave the company an "outperform" rating in a research note on Tuesday, May 5th. Finally, BMO Capital Markets reiterated an "outperform" rating and set a $360.00 price target (up from $355.00) on shares of Amazon.com in a research report on Tuesday, July 28th. One research analyst has rated the stock with a Strong Buy rating, fifty-six have issued a Buy rating and two have assigned a Hold rating to the company. According to data from MarketBeat.com, Amazon.com has a consensus rating of "Moderate Buy" and a consensus target price of $322.56.

Insider Activity

In other Amazon.com news, CEO Matthew S. Garman sold 15,467 shares of the business's stock in a transaction dated Thursday, May 21st. The stock was sold at an average price of $263.40, for a total transaction of $4,074,007.80. Following the sale, the chief executive officer owned 14,159 shares in the company, valued at approximately $3,729,480.60. The trade was a 52.21% decrease in their position. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is accessible through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Andrew R. Jassy sold 20,000 shares of the company's stock in a transaction dated Thursday, May 21st. The shares were sold at an average price of $263.42, for a total transaction of $5,268,400.00. Following the sale, the chief executive officer directly owned 2,205,766 shares of the company's stock, valued at $581,042,879.72. This represents a 0.90% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. In the last quarter, insiders have sold 62,650 shares of company stock worth $16,535,457. 8.90% of the stock is owned by company insiders.

Amazon.com Price Performance

NASDAQ:AMZN opened at $265.13 on Friday. The company has a quick ratio of 0.87, a current ratio of 1.03 and a debt-to-equity ratio of 0.23. The business's 50-day moving average price is $247.57 and its 200 day moving average price is $238.49. Amazon.com, Inc. has a 52-week low of $196.00 and a 52-week high of $287.20. The firm has a market cap of $2.86 trillion, a P/E ratio of 21.33, a PEG ratio of 1.78 and a beta of 1.45.

Amazon.com (NASDAQ:AMZN - Get Free Report) last issued its quarterly earnings results on Thursday, July 30th. The e-commerce giant reported $5.75 earnings per share for the quarter, beating analysts' consensus estimates of $1.82 by $3.93. The company had revenue of $200.61 billion during the quarter, compared to the consensus estimate of $197.03 billion. Amazon.com had a net margin of 17.44% and a return on equity of 18.00%. Amazon.com's revenue was up 19.6% on a year-over-year basis. During the same period in the prior year, the company earned $1.68 EPS. As a group, sell-side analysts predict that Amazon.com, Inc. will post 8.05 earnings per share for the current fiscal year.

Amazon.com Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.

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