Fluent Financial LLC Makes New Investment in Salesforce Inc. $CRM

Key Points

• Fluent Financial LLC initiated a Salesforce position in the second quarter by purchasing 14,458 shares valued at approximately $2.27 million, representing 0.8% of its portfolio. Institutional investors collectively own 80.43% of Salesforce.
• Salesforce reported quarterly revenue of $11.13 billion and earnings of $3.88 per share, exceeding analyst expectations, while revenue increased 13.3% year over year. The company also announced a quarterly dividend of $0.44 per share, equivalent to a 0.9% annual yield.
• Analyst sentiment remains broadly positive, with Salesforce carrying a “Moderate Buy” consensus rating and an average price target of $249.51, despite several recent downgrades and target-price reductions.

Fluent Financial LLC bought a new position in Salesforce Inc. (NYSE:CRM - Free Report) during the 2nd quarter, according to the company in its most recent Form 13F filing with the Securities & Exchange Commission. The fund bought 14,458 shares of the CRM provider's stock, valued at approximately $2,265,000. Salesforce makes up about 0.8% of Fluent Financial LLC's holdings, making the stock its 27th biggest holding.

A number of other hedge funds and other institutional investors have also recently modified their holdings of the stock. Allied Private Wealth LLC purchased a new stake in Salesforce in the 2nd quarter worth $107,000. TOWER TRUST & INVESTMENT Co boosted its position in shares of Salesforce by 1.8% during the 2nd quarter. TOWER TRUST & INVESTMENT Co now owns 5,573 shares of the CRM provider's stock valued at $873,000 after acquiring an additional 96 shares during the last quarter. Deane Retirement Strategies Inc. boosted its position in shares of Salesforce by 17.4% during the 2nd quarter. Deane Retirement Strategies Inc. now owns 30,620 shares of the CRM provider's stock valued at $4,798,000 after acquiring an additional 4,545 shares during the last quarter. Wealth Science Advisors LLC grew its holdings in shares of Salesforce by 1,478.7% in the second quarter. Wealth Science Advisors LLC now owns 2,368 shares of the CRM provider's stock valued at $371,000 after purchasing an additional 2,218 shares in the last quarter. Finally, HF Advisory Group LLC increased its position in Salesforce by 13.2% in the second quarter. HF Advisory Group LLC now owns 10,647 shares of the CRM provider's stock worth $1,668,000 after purchasing an additional 1,238 shares during the last quarter. Institutional investors own 80.43% of the company's stock.

Salesforce Stock Down 0.1%

Shares of NYSE CRM opened at $192.48 on Monday. The company has a debt-to-equity ratio of 1.15, a current ratio of 0.79 and a quick ratio of 0.79. The company has a market cap of $157.64 billion, a P/E ratio of 22.28, a PEG ratio of 1.04 and a beta of 1.16. Salesforce Inc. has a 1 year low of $146.32 and a 1 year high of $269.11. The firm has a 50-day simple moving average of $171.23 and a two-hundred day simple moving average of $182.95.

Salesforce (NYSE:CRM - Get Free Report) last released its earnings results on Wednesday, May 27th. The CRM provider reported $3.88 EPS for the quarter, beating analysts' consensus estimates of $3.13 by $0.75. Salesforce had a return on equity of 18.72% and a net margin of 18.73%.The firm had revenue of $11.13 billion for the quarter, compared to analysts' expectations of $11.05 billion. During the same quarter in the prior year, the firm posted $2.58 earnings per share. The company's quarterly revenue was up 13.3% on a year-over-year basis. Salesforce has set its FY 2027 guidance at 14.060-14.120 EPS and its Q2 2027 guidance at 3.250-3.270 EPS. Research analysts anticipate that Salesforce Inc. will post 10.27 earnings per share for the current year.

Salesforce Dividend Announcement

The business also recently announced a quarterly dividend, which was paid on Thursday, July 2nd. Stockholders of record on Thursday, June 11th were given a dividend of $0.44 per share. The ex-dividend date of this dividend was Thursday, June 11th. This represents a $1.76 dividend on an annualized basis and a dividend yield of 0.9%. Salesforce's dividend payout ratio (DPR) is 20.37%.

Wall Street Analyst Weigh In

CRM has been the subject of several research reports. Macquarie Infrastructure lowered their price objective on shares of Salesforce from $200.00 to $190.00 and set a "neutral" rating for the company in a research report on Thursday, May 28th. Canaccord Genuity Group restated a "buy" rating and set a $225.00 target price on shares of Salesforce in a research report on Tuesday, June 16th. Phillip Securities downgraded shares of Salesforce from a "buy" rating to a "hold" rating and lowered their price target for the company from $253.00 to $166.00 in a report on Monday, June 29th. Wall Street Zen lowered Salesforce from a "buy" rating to a "hold" rating in a research report on Saturday, August 1st. Finally, Cantor Fitzgerald restated an "overweight" rating and set a $250.00 price objective on shares of Salesforce in a research report on Thursday, May 28th. Two analysts have rated the stock with a Strong Buy rating, twenty-five have given a Buy rating, sixteen have given a Hold rating and four have given a Sell rating to the company. Based on data from MarketBeat, Salesforce presently has a consensus rating of "Moderate Buy" and a consensus price target of $249.51.

Salesforce Company Profile

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.

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