Genesis Financial Group LLC Has $6.28 Million Position in Amazon.com, Inc. $AMZN

Key Points

• Genesis Financial Group reduced its Amazon stake by 14.1% in the first quarter, selling 4,964 shares and retaining 30,162 shares valued at $6.28 million. Amazon represents 4.0% of the firm's portfolio, while institutional investors collectively own 72.2% of the stock.
• Wall Street remains bullish on Amazon. Analysts’ consensus rating is “Moderate Buy,” with an average price target of $322.56, supported by multiple recent “Buy” or “Outperform” ratings.
• Amazon reported a strong quarter, with revenue rising 19.6% year over year to $200.61 billion and EPS of $5.75, well above estimates of $1.82. However, insiders sold $20.5 million of stock over the past 90 days, including sales by the CEO and a senior vice president under prearranged trading plans.

Genesis Financial Group LLC reduced its holdings in shares of Amazon.com, Inc. (NASDAQ:AMZN) by 14.1% in the first quarter, according to the company in its most recent disclosure with the Securities and Exchange Commission. The fund owned 30,162 shares of the e-commerce giant's stock after selling 4,964 shares during the period. Amazon.com comprises 4.0% of Genesis Financial Group LLC's portfolio, making the stock its 7th largest holding. Genesis Financial Group LLC's holdings in Amazon.com were worth $6,282,000 as of its most recent SEC filing.

Several other institutional investors have also added to or reduced their stakes in the business. Red Crane Wealth Management LLC raised its holdings in Amazon.com by 2.3% in the 1st quarter. Red Crane Wealth Management LLC now owns 1,663 shares of the e-commerce giant's stock worth $346,000 after purchasing an additional 38 shares during the period. Robinson Smith Wealth Advisors LLC grew its holdings in Amazon.com by 0.7% during the first quarter. Robinson Smith Wealth Advisors LLC now owns 5,509 shares of the e-commerce giant's stock valued at $1,147,000 after purchasing an additional 40 shares during the period. Sfam LLC grew its holdings in Amazon.com by 3.4% during the first quarter. Sfam LLC now owns 1,224 shares of the e-commerce giant's stock valued at $255,000 after purchasing an additional 40 shares during the period. Measured Risk Portfolios Inc. increased its position in Amazon.com by 3.4% in the first quarter. Measured Risk Portfolios Inc. now owns 1,206 shares of the e-commerce giant's stock worth $251,000 after buying an additional 40 shares in the last quarter. Finally, Financial Connections Group Inc. raised its stake in shares of Amazon.com by 2.6% in the fourth quarter. Financial Connections Group Inc. now owns 1,633 shares of the e-commerce giant's stock worth $376,000 after buying an additional 42 shares during the period. 72.20% of the stock is currently owned by institutional investors.

Wall Street Analysts Forecast Growth

A number of research firms have recently weighed in on AMZN. Mizuho set a $330.00 price objective on Amazon.com and gave the company an "outperform" rating in a research report on Friday, July 31st. Susquehanna reissued a "positive" rating and issued a $325.00 target price (up from $300.00) on shares of Amazon.com in a report on Thursday, April 30th. Needham & Company LLC reaffirmed a "buy" rating and set a $300.00 price target on shares of Amazon.com in a report on Friday, July 31st. Robert W. Baird set a $310.00 price target on shares of Amazon.com and gave the stock an "outperform" rating in a research report on Friday, July 31st. Finally, Sanford C. Bernstein reissued an "outperform" rating and issued a $320.00 price objective (up from $315.00) on shares of Amazon.com in a research note on Friday, July 31st. One equities research analyst has rated the stock with a Strong Buy rating, fifty-six have issued a Buy rating and two have given a Hold rating to the company. According to data from MarketBeat.com, Amazon.com has a consensus rating of "Moderate Buy" and a consensus target price of $322.56.

Insider Transactions at Amazon.com

In related news, CEO Douglas J. Herrington sold 6,370 shares of the business's stock in a transaction on Thursday, May 21st. The shares were sold at an average price of $262.39, for a total value of $1,671,424.30. Following the sale, the chief executive officer owned 486,527 shares in the company, valued at approximately $127,659,819.53. The trade was a 1.29% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which is accessible through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, SVP David Zapolsky sold 9,270 shares of the company's stock in a transaction on Friday, May 22nd. The shares were sold at an average price of $268.53, for a total transaction of $2,489,273.10. Following the sale, the senior vice president directly owned 41,190 shares in the company, valued at approximately $11,060,750.70. The trade was a 18.37% decrease in their position. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders sold a total of 77,867 shares of company stock valued at $20,532,092 in the last 90 days. Company insiders own 8.90% of the company's stock.

Amazon.com Trading Down 2.1%

Shares of AMZN stock opened at $272.27 on Wednesday. Amazon.com, Inc. has a 12-month low of $196.00 and a 12-month high of $287.20. The company has a current ratio of 1.03, a quick ratio of 0.87 and a debt-to-equity ratio of 0.23. The stock's 50-day moving average price is $247.00 and its 200-day moving average price is $238.07. The stock has a market capitalization of $2.94 trillion, a price-to-earnings ratio of 21.90, a price-to-earnings-growth ratio of 1.85 and a beta of 1.45.

Amazon.com (NASDAQ:AMZN - Get Free Report) last announced its quarterly earnings results on Thursday, July 30th. The e-commerce giant reported $5.75 EPS for the quarter, beating analysts' consensus estimates of $1.82 by $3.93. Amazon.com had a return on equity of 18.00% and a net margin of 17.44%.The company had revenue of $200.61 billion during the quarter, compared to analyst estimates of $197.03 billion. During the same period in the prior year, the company earned $1.68 earnings per share. The firm's revenue was up 19.6% on a year-over-year basis. Equities research analysts predict that Amazon.com, Inc. will post 8.05 EPS for the current fiscal year.

Key Stories Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Strong Q2 results continue to support the long-term case. Amazon’s latest quarter featured $200.6 billion in revenue, up nearly 20% year over year, and a substantial earnings beat. Investors remain focused on accelerating AWS growth and AI-related demand. Amazon: A Post-Earnings Drift Candidate
• Positive Sentiment: Analyst estimates and institutional interest remain favorable. Erste Group raised its FY2027 EPS forecast to $10.36 from $10.11, while the reported analyst consensus remains a “Moderate Buy.” The median price target of $320 is above recent trading levels. Amazon Receives Moderate Buy Recommendation
• Positive Sentiment: Amazon is expanding its consumer and emerging-business footprint. The company added more than 750 Locker locations across over 500 U.S. college campuses, improving delivery convenience and potentially strengthening student engagement. Separately, Zoox launched paid robotaxi rides in Las Vegas after receiving regulatory approval, creating a new—but early-stage—growth opportunity. Amazon Expands Locker Package Pickup
• Neutral Sentiment: Jeff Bezos’ stock sale adds headline pressure but appears planned. Bezos reportedly sold roughly $350 million of Amazon shares through a prearranged 10b5-1 plan. The transaction may concern investors after the rally, but it does not necessarily signal a change in the company’s outlook. Jeff Bezos’ Amazon Sale
• Negative Sentiment: New York delivery-worker legislation could raise costs. A bill backed by Mayor Zohran Mamdani would require large delivery operators to employ couriers directly rather than rely on subcontractors. Amazon says the measure could threaten local jobs and prompt warehouse changes; the company is reportedly spending about $5 million to oppose it. Mamdani Takes on Amazon in New Battle Over New York’s Delivery Workers
• Negative Sentiment: Market-wide risk is weighing on mega-cap technology stocks. Wall Street retreated as optimism over an Iran peace deal faded, oil prices remained elevated and investors awaited inflation data. Amazon and Alphabet accounted for much of the major-index decline, while competition for AI infrastructure funding also raised questions about future AWS capital requirements. U.S. Stocks End Lower as Iran Peace Deal Optimism Fades

Amazon.com Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.

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