Hardy Reed LLC Takes Position in Amazon.com, Inc. $AMZN

Key Points

• Hardy Reed LLC acquired 39,862 Amazon shares worth approximately $9.5 million during the second quarter, making Amazon its 18th-largest holding at about 0.6% of its portfolio.
• Amazon has strong analyst support, with a consensus rating of “Moderate Buy” and an average price target of $323.26; several firms recently raised their targets to between $300 and $365.
• Amazon reported quarterly revenue growth of 19.6% and earnings of $5.75 per share, far exceeding estimates, while investors continue to monitor heavy AI infrastructure spending, policy risks and the Miami Amazon Air crash.

Hardy Reed LLC acquired a new position in shares of Amazon.com, Inc. (NASDAQ:AMZN - Free Report) during the second quarter, according to the company in its most recent Form 13F filing with the Securities and Exchange Commission. The institutional investor acquired 39,862 shares of the e-commerce giant's stock, valued at approximately $9,501,000. Amazon.com makes up about 0.6% of Hardy Reed LLC's investment portfolio, making the stock its 18th biggest position.

Other large investors also recently made changes to their positions in the company. Dockside LLC bought a new stake in Amazon.com in the 2nd quarter valued at about $2,253,000. Financial Perspectives Inc boosted its holdings in Amazon.com by 8.8% in the second quarter. Financial Perspectives Inc now owns 24,039 shares of the e-commerce giant's stock worth $5,729,000 after acquiring an additional 1,951 shares in the last quarter. Prism Advisors Inc. bought a new position in Amazon.com in the second quarter worth approximately $224,000. SWP Financial LLC acquired a new stake in Amazon.com in the second quarter valued at approximately $270,000. Finally, DHJJ Financial Advisors Ltd. grew its stake in Amazon.com by 1.8% in the second quarter. DHJJ Financial Advisors Ltd. now owns 3,580 shares of the e-commerce giant's stock valued at $853,000 after acquiring an additional 65 shares during the period. 72.20% of the stock is currently owned by institutional investors and hedge funds.

Wall Street Analysts Forecast Growth

A number of brokerages have recently weighed in on AMZN. Needham & Company LLC reaffirmed a "buy" rating and set a $300.00 target price on shares of Amazon.com in a research report on Friday, July 31st. Oppenheimer restated an "outperform" rating on shares of Amazon.com in a research note on Friday, July 31st. Barclays restated an "overweight" rating and set a $365.00 price objective (up from $330.00) on shares of Amazon.com in a report on Friday, July 31st. Sanford C. Bernstein reaffirmed an "outperform" rating and issued a $320.00 price objective (up from $315.00) on shares of Amazon.com in a research note on Friday, July 31st. Finally, Deutsche Bank Aktiengesellschaft reissued a "buy" rating and set a $325.00 target price (up from $315.00) on shares of Amazon.com in a research report on Friday, July 31st. One equities research analyst has rated the stock with a Strong Buy rating, fifty-six have issued a Buy rating and two have given a Hold rating to the stock. According to MarketBeat, the company currently has an average rating of "Moderate Buy" and a consensus target price of $323.26.

Trending Headlines about Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: AWS demand remains a major bullish factor. Anthropic reportedly committed to spend more than $100 billion on AWS over 10 years, potentially representing about one-fifth of Amazon’s contracted cloud backlog. Amazon also recently reported strong quarterly growth, with revenue up 19.6% year over year and EPS substantially above expectations. Anthropic AWS contract article
• Positive Sentiment: Valuation appears more attractive to some investors. Commentary highlighted Amazon’s roughly 21 P/E ratio, below the premium multiples historically assigned to the company and below some large retail peers. However, the appeal is tempered by Amazon’s aggressive AI infrastructure spending. Amazon valuation article
• Neutral Sentiment: AI investment and policy risks remain in focus. Amazon is reportedly on track for approximately $220 billion in capital expenditures this year, up from $132 billion in 2025, raising questions about free cash flow and returns. Separately, proposed restrictions on advanced AI and the Pentagon’s continued concerns about Anthropic could affect AWS-related opportunities, although the near-term financial impact is uncertain. AI policy article
• Negative Sentiment: The Miami crash is the dominant near-term overhang. An Amazon-branded Boeing 767-300 operated by contractor 21 Air overran the runway by about 1,300 feet, struck vehicles and airport equipment, and came to rest near a Tesla vehicle facility. Five people died and others were injured. The FAA and NTSB are investigating aircraft speed, runway safeguards and operational oversight; potential liability, reputational damage and tighter scrutiny of Amazon Air could weigh on sentiment, although the affected aircraft represents only a small portion of Amazon’s roughly 250-flight air network. NTSB Miami crash update

Amazon.com Stock Performance

Shares of Amazon.com stock opened at $258.51 on Tuesday. The firm has a market cap of $2.79 trillion, a PE ratio of 20.80, a P/E/G ratio of 1.99 and a beta of 1.44. Amazon.com, Inc. has a 1 year low of $196.00 and a 1 year high of $287.20. The company has a debt-to-equity ratio of 0.23, a current ratio of 1.03 and a quick ratio of 0.87. The stock has a fifty day moving average price of $254.51 and a 200-day moving average price of $243.04.

Amazon.com (NASDAQ:AMZN - Get Free Report) last issued its quarterly earnings results on Thursday, July 30th. The e-commerce giant reported $5.75 earnings per share for the quarter, topping analysts' consensus estimates of $1.82 by $3.93. The company had revenue of $200.61 billion for the quarter, compared to the consensus estimate of $197.03 billion. Amazon.com had a net margin of 17.44% and a return on equity of 18.00%. The firm's quarterly revenue was up 19.6% on a year-over-year basis. During the same period in the previous year, the firm earned $1.68 EPS. Equities research analysts anticipate that Amazon.com, Inc. will post 8.05 EPS for the current year.

Insiders Place Their Bets

In other news, CEO Andrew R. Jassy sold 20,000 shares of the firm's stock in a transaction that occurred on Friday, August 21st. The shares were sold at an average price of $259.01, for a total transaction of $5,180,200.00. Following the completion of the sale, the chief executive officer owned 2,235,766 shares in the company, valued at $579,085,751.66. This trade represents a 0.89% decrease in their position. The sale was disclosed in a document filed with the SEC, which is available at this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, SVP David Zapolsky sold 9,258 shares of Amazon.com stock in a transaction that occurred on Monday, August 24th. The stock was sold at an average price of $259.77, for a total transaction of $2,404,950.66. Following the completion of the sale, the senior vice president directly owned 41,190 shares in the company, valued at $10,699,926.30. This trade represents a 18.35% decrease in their position. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. In the last quarter, insiders have sold 71,589 shares of company stock valued at $18,568,785. Company insiders own 8.90% of the company's stock.

About Amazon.com

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.

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