Hixon Zuercher LLC Buys 3,821 Shares of Amazon.com, Inc. $AMZN

Key Points

• Hixon Zuercher LLC increased its Amazon stake by 11.5% in the second quarter, purchasing 3,821 additional shares for a total of 36,944 shares valued at approximately $8.8 million. Institutional investors and hedge funds collectively own 72.2% of Amazon’s stock.
• Amazon reported strong quarterly results, with revenue rising 19.6% year over year to $200.61 billion and EPS of $5.75, well above analysts’ $1.82 estimate. Wall Street remains bullish, with a “Moderate Buy” consensus rating and an average price target of $322.39.
• AI and AWS growth remain major opportunities, but heavy infrastructure spending is pressuring cash flow. Executives also sold shares worth more than $15 million under pre-arranged trading plans, adding a potential sentiment concern despite continued investor optimism.

Hixon Zuercher LLC raised its stake in Amazon.com, Inc. (NASDAQ:AMZN) by 11.5% during the second quarter, according to the company in its most recent Form 13F filing with the SEC. The institutional investor owned 36,944 shares of the e-commerce giant's stock after buying an additional 3,821 shares during the quarter. Amazon.com comprises approximately 2.6% of Hixon Zuercher LLC's investment portfolio, making the stock its 10th biggest holding. Hixon Zuercher LLC's holdings in Amazon.com were worth $8,805,000 as of its most recent SEC filing.

Several other institutional investors and hedge funds also recently made changes to their positions in AMZN. Venturi Wealth Management LLC increased its position in shares of Amazon.com by 8.5% during the second quarter. Venturi Wealth Management LLC now owns 98,512 shares of the e-commerce giant's stock worth $23,479,000 after acquiring an additional 7,693 shares in the last quarter. Moody Lynn Lieberson & Walker LLC raised its holdings in shares of Amazon.com by 2.6% during the second quarter. Moody Lynn Lieberson & Walker LLC now owns 251,450 shares of the e-commerce giant's stock worth $59,931,000 after acquiring an additional 6,377 shares during the period. Selective Wealth Management Inc. lifted its position in Amazon.com by 10.6% in the 2nd quarter. Selective Wealth Management Inc. now owns 6,060 shares of the e-commerce giant's stock valued at $1,498,000 after acquiring an additional 582 shares in the last quarter. Aspiriant LLC lifted its position in Amazon.com by 14.0% in the 2nd quarter. Aspiriant LLC now owns 32,755 shares of the e-commerce giant's stock valued at $7,807,000 after acquiring an additional 4,029 shares in the last quarter. Finally, Shakespeare Wealth Management LLC boosted its stake in Amazon.com by 85.5% in the 2nd quarter. Shakespeare Wealth Management LLC now owns 2,068 shares of the e-commerce giant's stock worth $493,000 after purchasing an additional 953 shares during the period. Institutional investors and hedge funds own 72.20% of the company's stock.

Key Headlines Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: AWS expands its data-analytics offering. Amazon Web Services agreed to acquire DuckLabs, the team behind open-source DuckDB. The deal could strengthen AWS’s position in analytics and help attract developers and enterprise workloads, while DuckDB is expected to remain independent. Amazon DuckLabs acquisition
• Positive Sentiment: AI-related cloud demand remains a major catalyst. Amazon is reportedly negotiating with Moonshot AI to host its Kimi K3 model under a potential revenue-sharing arrangement. If completed, the agreement could add AI workloads to AWS, although U.S. scrutiny of Moonshot creates geopolitical and regulatory uncertainty. Reuters Moonshot AI article
• Positive Sentiment: Analysts and large investors remain optimistic. Citizens maintained a Market Outperform rating and a $315 price target, while several hedge funds and prominent investors, including Peter Thiel, David Tepper and Bill Ackman, have recently held or increased Amazon positions. These reports support the view that AMZN’s valuation and AWS growth remain attractive.
• Neutral Sentiment: Amazon is shutting down Mechanical Turk. The closure of the 21-year-old crowdsourcing platform on September 30 appears financially immaterial, but it signals continued portfolio streamlining as AI replaces some human-completed digital tasks. Mechanical Turk shutdown
• Negative Sentiment: AI spending is weighing on cash generation. AWS growth is reportedly accelerating, but infrastructure investment pushed trailing free cash flow backward by approximately $25.8 billion. Investors want evidence that massive data-center spending will translate into durable profits and improved cash flow. Amazon AWS free cash flow article
• Negative Sentiment: Executives sold more than $15 million of stock. CEO Andy Jassy, AWS CEO Matthew Garman, CFO Brian Olsavsky and other senior leaders reported sales. The trades were made under pre-arranged Rule 10b5-1 plans, reducing their significance, but the concentration of selling can still weigh on sentiment. Amazon insider selling article

Amazon.com Price Performance

Shares of NASDAQ AMZN opened at $260.28 on Thursday. The company has a quick ratio of 0.87, a current ratio of 1.03 and a debt-to-equity ratio of 0.23. The business's 50 day moving average price is $250.94 and its two-hundred day moving average price is $239.94. The company has a market cap of $2.81 trillion, a PE ratio of 20.94, a price-to-earnings-growth ratio of 1.74 and a beta of 1.45. Amazon.com, Inc. has a twelve month low of $196.00 and a twelve month high of $287.20.

Amazon.com (NASDAQ:AMZN - Get Free Report) last released its quarterly earnings data on Thursday, July 30th. The e-commerce giant reported $5.75 earnings per share (EPS) for the quarter, beating analysts' consensus estimates of $1.82 by $3.93. Amazon.com had a return on equity of 18.00% and a net margin of 17.44%.The company had revenue of $200.61 billion during the quarter, compared to analysts' expectations of $197.03 billion. During the same period last year, the firm posted $1.68 earnings per share. The business's revenue was up 19.6% on a year-over-year basis. On average, analysts predict that Amazon.com, Inc. will post 8.05 EPS for the current year.

Wall Street Analysts Forecast Growth

A number of research firms have issued reports on AMZN. The Goldman Sachs Group reiterated a "buy" rating and set a $375.00 target price (up from $335.00) on shares of Amazon.com in a report on Friday, July 31st. Phillip Securities cut Amazon.com from a "strong-buy" rating to a "moderate buy" rating in a research note on Monday, August 3rd. Rosenblatt Securities assumed coverage on shares of Amazon.com in a research note on Thursday, August 20th. They set a "buy" rating and a $335.00 price target for the company. Jefferies Financial Group reissued a "buy" rating on shares of Amazon.com in a research report on Thursday, June 18th. Finally, Guggenheim reaffirmed a "buy" rating and issued a $320.00 target price (up from $300.00) on shares of Amazon.com in a research report on Thursday, April 30th. One investment analyst has rated the stock with a Strong Buy rating, fifty-six have assigned a Buy rating and two have assigned a Hold rating to the company's stock. Based on data from MarketBeat, Amazon.com presently has an average rating of "Moderate Buy" and a consensus target price of $322.39.

Insiders Place Their Bets

In other Amazon.com news, CEO Andrew R. Jassy sold 20,000 shares of the company's stock in a transaction on Friday, August 21st. The shares were sold at an average price of $259.01, for a total value of $5,180,200.00. Following the transaction, the chief executive officer directly owned 2,235,766 shares in the company, valued at $579,085,751.66. The trade was a 0.89% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available at this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, SVP David Zapolsky sold 9,258 shares of the stock in a transaction dated Monday, August 24th. The shares were sold at an average price of $259.77, for a total transaction of $2,404,950.66. Following the completion of the transaction, the senior vice president directly owned 41,190 shares in the company, valued at $10,699,926.30. The trade was a 18.35% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders have sold 71,589 shares of company stock worth $18,580,205 in the last quarter. Company insiders own 8.90% of the company's stock.

About Amazon.com

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.

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