Wyndham Hotels & Resorts (NYSE: WH) is a leading global hospitality franchisor established in 2018 following its spin-off from Wyndham Worldwide. Headquartered in Parsippany, New Jersey, the company focuses on the development, marketing and operation of hotel brands across the economy and midscale segments. Wyndham’s franchise model allows independent hotel owners to benefit from the company’s established brand recognition, central reservation systems and loyalty programs.
The company’s extensive portfolio encompasses approximately 20 brands, including Wyndham, Ramada, Days Inn, Super 8, Microtel Inn & Suites, and Hawthorn Suites, among others. Wyndham provides a suite of services to its franchisees such as sales and marketing support, technology solutions, loyalty program management under Wyndham Rewards, and operational guidance. This full-service approach enables property owners to drive occupancy, enhance guest experiences and optimize revenue streams.
With a footprint spanning more than 90 countries and territories, Wyndham Hotels & Resorts serves diverse markets across North America, Europe, Latin America, Asia and the Caribbean. The company supports growth through both new-build developments and conversion of existing properties, tailoring its brand offerings to meet regional preferences and tourism trends. Its global network leverages centralized distribution channels and strategic partnerships with travel intermediaries.
Under the leadership of President and Chief Executive Officer Geoffrey A. Ballotti, Wyndham continues to expand its franchise base and invest in technology platforms to streamline operations for its partners. The management team emphasizes sustainable growth, brand standard enhancements and guest loyalty initiatives as key drivers of long-term value creation for franchisees and shareholders alike.
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