Keebeck Wealth Management Raises Stake in Amazon.com, Inc. $AMZN

Key Points

• Keebeck Wealth Management increased its Amazon stake by 24.8% in the first quarter, adding 9,200 shares to own 46,352 shares valued at approximately $9.65 million. Amazon represents about 1.1% of the firm’s portfolio.
• Institutional investors hold 72.2% of Amazon’s outstanding shares, while company insiders sold 77,867 shares worth roughly $20.5 million during the last quarter, including sales by CEO Andy Jassy and SVP David Zapolsky under pre-arranged trading plans.
• Analyst sentiment remains favorable: Amazon has a consensus “Moderate Buy” rating and an average price target of $322.56, with several firms recently raising their targets after the company reported stronger-than-expected revenue and earnings.

Keebeck Wealth Management boosted its stake in shares of Amazon.com, Inc. (NASDAQ:AMZN - Free Report) by 24.8% in the 1st quarter, according to the company in its most recent disclosure with the SEC. The firm owned 46,352 shares of the e-commerce giant's stock after buying an additional 9,200 shares during the quarter. Amazon.com makes up approximately 1.1% of Keebeck Wealth Management's portfolio, making the stock its 21st largest holding. Keebeck Wealth Management's holdings in Amazon.com were worth $9,654,000 as of its most recent SEC filing.

A number of other large investors have also added to or reduced their stakes in AMZN. MilWealth Group LLC raised its holdings in shares of Amazon.com by 79.0% in the 4th quarter. MilWealth Group LLC now owns 179 shares of the e-commerce giant's stock worth $41,000 after purchasing an additional 79 shares during the period. Lifetime Wealth Management P.C. bought a new position in Amazon.com during the fourth quarter valued at $45,000. Elkhorn Partners Limited Partnership grew its holdings in Amazon.com by 900.0% during the fourth quarter. Elkhorn Partners Limited Partnership now owns 200 shares of the e-commerce giant's stock valued at $46,000 after purchasing an additional 180 shares during the period. Fairway Wealth LLC increased its position in Amazon.com by 95.6% in the fourth quarter. Fairway Wealth LLC now owns 221 shares of the e-commerce giant's stock worth $51,000 after buying an additional 108 shares during the last quarter. Finally, Prudent Man Investment Management Inc. increased its position in Amazon.com by 87.7% in the fourth quarter. Prudent Man Investment Management Inc. now owns 229 shares of the e-commerce giant's stock worth $53,000 after buying an additional 107 shares during the last quarter. Hedge funds and other institutional investors own 72.20% of the company's stock.

Insider Activity at Amazon.com

In related news, SVP David Zapolsky sold 9,270 shares of Amazon.com stock in a transaction that occurred on Friday, May 22nd. The stock was sold at an average price of $268.53, for a total transaction of $2,489,273.10. Following the sale, the senior vice president directly owned 41,190 shares in the company, valued at $11,060,750.70. The trade was a 18.37% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the SEC, which is available through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Andrew R. Jassy sold 20,000 shares of the firm's stock in a transaction on Thursday, May 21st. The shares were sold at an average price of $263.42, for a total value of $5,268,400.00. Following the transaction, the chief executive officer directly owned 2,205,766 shares of the company's stock, valued at $581,042,879.72. This represents a 0.90% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders sold a total of 77,867 shares of company stock valued at $20,532,092 in the last quarter. 8.90% of the stock is currently owned by company insiders.

Analyst Ratings Changes

AMZN has been the topic of a number of recent research reports. Pivotal Research reaffirmed a "buy" rating and set a $333.00 price target (up from $320.00) on shares of Amazon.com in a research report on Friday, July 31st. Benchmark lifted their price objective on Amazon.com from $370.00 to $400.00 and gave the stock a "buy" rating in a report on Friday, July 31st. Barclays restated an "overweight" rating and issued a $365.00 price objective (up from $330.00) on shares of Amazon.com in a research note on Friday, July 31st. Zacks Research raised shares of Amazon.com from a "hold" rating to a "strong-buy" rating in a report on Tuesday. Finally, BMO Capital Markets reiterated an "outperform" rating and set a $360.00 target price (up from $355.00) on shares of Amazon.com in a research report on Tuesday, July 28th. One research analyst has rated the stock with a Strong Buy rating, fifty-six have assigned a Buy rating and two have issued a Hold rating to the company. According to MarketBeat, the company presently has a consensus rating of "Moderate Buy" and an average target price of $322.56.

More Amazon.com News

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Strong Q2 results and AWS growth support the bullish case. Amazon reported $200.61 billion in revenue, up 19.6% year over year, and adjusted earnings of $5.75 per share versus the $1.82 consensus estimate. AWS growth, expanding margins and a large backlog reinforced expectations that AI demand is translating into operating gains. Amazon: $3 Trillion Is a Milestone, Not a Ceiling
• Positive Sentiment: Analyst sentiment remains broadly favorable. Zacks upgraded AMZN to “Strong Buy,” while several firms raised price targets following the earnings beat. The consensus target remains well above recent trading levels, although at least one analyst cut the stock to “Moderate Buy,” highlighting valuation-related disagreement. Zacks Amazon Analysis
• Positive Sentiment: Zoox is moving toward commercial operations. Amazon’s autonomous-vehicle unit will begin charging for robotaxi rides in Las Vegas on August 10 after receiving U.S. safety approval, giving investors another potential growth avenue beyond retail, advertising and AWS. Amazon’s Zoox Robotaxi Launch
• Neutral Sentiment: Jeff Bezos’ $4.07 billion share sale was pre-planned. The sale of approximately 15 million shares was arranged about eight months before the latest earnings beat, reducing concerns that it reflects a negative view of Amazon’s business. Nevertheless, the transaction adds near-term share supply after AMZN reached record highs. Bezos Amazon Sale Trading Plan
• Negative Sentiment: AI investment is creating a risk-versus-return debate. Amazon raised its 2026 capital-expenditure outlook above $220 billion, citing higher memory costs and intense AI infrastructure demand. Investors support the growth opportunity but are concerned that spending could pressure free cash flow if cloud monetization slows. Amazon Capital Expenditure Expansion
• Negative Sentiment: Legal and operational pressures remain. An appeals court allowed Perplexity’s AI shopping agents to access Amazon’s platform, potentially challenging Amazon’s control over customer traffic. The company also faces criticism and political pressure involving delivery contractors, e-bike sales and its planned Quebec shutdown.

Amazon.com Price Performance

NASDAQ:AMZN opened at $272.26 on Friday. Amazon.com, Inc. has a 52-week low of $196.00 and a 52-week high of $287.20. The company has a debt-to-equity ratio of 0.23, a quick ratio of 0.87 and a current ratio of 1.03. The firm has a market capitalization of $2.94 trillion, a price-to-earnings ratio of 21.90, a P/E/G ratio of 1.81 and a beta of 1.45. The stock has a fifty day moving average of $246.27 and a 200 day moving average of $237.20.

Amazon.com (NASDAQ:AMZN - Get Free Report) last released its earnings results on Thursday, July 30th. The e-commerce giant reported $5.75 EPS for the quarter, beating analysts' consensus estimates of $1.82 by $3.93. The business had revenue of $200.61 billion for the quarter, compared to analysts' expectations of $197.03 billion. Amazon.com had a return on equity of 18.00% and a net margin of 17.44%.The firm's revenue was up 19.6% on a year-over-year basis. During the same quarter in the prior year, the firm earned $1.68 earnings per share. On average, research analysts expect that Amazon.com, Inc. will post 8.05 EPS for the current fiscal year.

Amazon.com Company Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.

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