Keel Point LLC Sells 18,289 Shares of Amazon.com, Inc. $AMZN

Key Points

• Keel Point LLC reduced its Amazon stake by 16.1% in the first quarter, selling 18,289 shares and retaining 95,386 shares worth approximately $19.9 million.
• Institutional investors own 72.2% of Amazon, while several firms—including Arrowstreet Capital, which increased its position by 21%—added shares. Analysts maintain a favorable outlook, with a consensus “Moderate Buy” rating and a $322.56 price target.
• Amazon reported strong quarterly results, posting $5.75 in EPS and $200.61 billion in revenue, exceeding estimates; revenue increased 19.6% year over year.

Keel Point LLC cut its position in Amazon.com, Inc. (NASDAQ:AMZN - Free Report) by 16.1% in the 1st quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission (SEC). The firm owned 95,386 shares of the e-commerce giant's stock after selling 18,289 shares during the period. Amazon.com accounts for approximately 1.3% of Keel Point LLC's investment portfolio, making the stock its 13th biggest holding. Keel Point LLC's holdings in Amazon.com were worth $19,866,000 at the end of the most recent reporting period.

Other hedge funds and other institutional investors have also added to or reduced their stakes in the company. Gryphon Financial Partners LLC grew its position in Amazon.com by 7.5% during the 1st quarter. Gryphon Financial Partners LLC now owns 73,085 shares of the e-commerce giant's stock worth $15,221,000 after acquiring an additional 5,125 shares during the last quarter. First Citizens Bank & Trust Co. lifted its position in Amazon.com by 1.7% in the first quarter. First Citizens Bank & Trust Co. now owns 303,862 shares of the e-commerce giant's stock valued at $63,285,000 after purchasing an additional 5,104 shares during the last quarter. Narwhal Capital Management lifted its position in Amazon.com by 2.3% in the fourth quarter. Narwhal Capital Management now owns 216,606 shares of the e-commerce giant's stock valued at $49,997,000 after purchasing an additional 4,854 shares during the last quarter. Arrowstreet Capital Limited Partnership boosted its stake in shares of Amazon.com by 21.0% during the fourth quarter. Arrowstreet Capital Limited Partnership now owns 24,653,228 shares of the e-commerce giant's stock valued at $5,690,463,000 after purchasing an additional 4,275,942 shares during the period. Finally, Weaver Capital Management LLC grew its holdings in shares of Amazon.com by 13.6% in the fourth quarter. Weaver Capital Management LLC now owns 39,264 shares of the e-commerce giant's stock worth $9,063,000 after purchasing an additional 4,713 shares during the last quarter. 72.20% of the stock is owned by institutional investors.

Analyst Upgrades and Downgrades

A number of equities research analysts recently commented on AMZN shares. New Street Research upped their price target on shares of Amazon.com from $280.00 to $350.00 and gave the company a "buy" rating in a report on Monday, May 4th. Roth Capital restated a "buy" rating and issued a $325.00 price objective on shares of Amazon.com in a research report on Monday, August 3rd. Piper Sandler reaffirmed an "overweight" rating and set a $320.00 price objective (up from $315.00) on shares of Amazon.com in a research note on Friday, July 31st. Pivotal Research reiterated a "buy" rating and issued a $333.00 price objective (up from $320.00) on shares of Amazon.com in a report on Friday, July 31st. Finally, HSBC restated a "buy" rating and set a $310.00 price target on shares of Amazon.com in a research report on Friday, July 31st. One equities research analyst has rated the stock with a Strong Buy rating, fifty-six have given a Buy rating and two have given a Hold rating to the company. Based on data from MarketBeat.com, Amazon.com presently has a consensus rating of "Moderate Buy" and a consensus target price of $322.56.

Insiders Place Their Bets

In related news, VP Shelley Reynolds sold 2,363 shares of the company's stock in a transaction on Thursday, May 21st. The shares were sold at an average price of $262.38, for a total transaction of $620,003.94. Following the completion of the transaction, the vice president owned 119,780 shares in the company, valued at approximately $31,427,876.40. This represents a 1.93% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Andrew R. Jassy sold 20,000 shares of the stock in a transaction dated Thursday, May 21st. The shares were sold at an average price of $263.42, for a total transaction of $5,268,400.00. Following the transaction, the chief executive officer directly owned 2,205,766 shares of the company's stock, valued at $581,042,879.72. This trade represents a 0.90% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders sold a total of 62,650 shares of company stock worth $16,535,457 over the last ninety days. 8.90% of the stock is owned by company insiders.

More Amazon.com News

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Amazon is positioning Alexa as an AI-powered shopping assistant that can identify missing groceries from a refrigerator photo, create a shopping list and potentially direct purchases before customers visit competitors such as Walmart. The initiative could strengthen Amazon’s grocery and retail ecosystem. Amazon Wants Alexa to Own the Shopping List Before Walmart Ever Sees It
• Positive Sentiment: AWS remains a major bullish catalyst. Recent reports highlighted 36.7% year-over-year AWS growth, a roughly $496 billion backlog and substantial demand for AI infrastructure. Amazon has also made OpenAI cybersecurity models available through Amazon Bedrock, supporting cloud-service adoption. Amazon Stock Eyes AWS Growth as Amazon’s $220 Billion Spending Plan Expands
• Positive Sentiment: Analyst coverage remains favorable, with one report citing a potential 32% upside and no sell ratings among 62 analysts. Investment activity also included Appaloosa nearly doubling its Amazon position earlier this year, signaling continued institutional confidence. Amazon’s Price Target Says Plus 32 Percent and Not a Single Analyst Says Sell
• Neutral Sentiment: Amazon is reportedly a leading bidder for Decart AI, which could add valuable AI talent and technology for AWS, retail operations and advertising. However, the financial terms and outcome remain uncertain. What Could Amazon Gain From Leading the Decart AI Bidding?
• Negative Sentiment: Twitch’s decision to enroll creators by default in sharing livestream content for Amazon AI training has triggered strong user backlash. The controversy could create reputational, regulatory and creator-retention risks. Amazon Will Train on Twitch Streamers’ Content by Default Unless They Opt Out
• Negative Sentiment: Amazon’s 2026 capital-expenditure forecast has risen to approximately $220 billion as it expands AI and cloud capacity. Investors are concerned that borrowing and heavy spending may reduce near-term free cash flow, particularly while Amazon does not pay a dividend. Amazon Raises 2026 AI Spending to 220 Billion Dollars
• Negative Sentiment: New York City labor activists and Teamsters are urging passage of legislation that could require delivery workers to be directly employed, potentially increasing Amazon’s labor costs and disrupting its last-mile delivery model. Amazon Teamsters and Allies Picket City Hall for the Delivery Protection Act

Amazon.com Price Performance

Shares of NASDAQ:AMZN opened at $265.13 on Friday. The company has a quick ratio of 0.87, a current ratio of 1.03 and a debt-to-equity ratio of 0.23. The stock has a market capitalization of $2.86 trillion, a PE ratio of 21.33, a price-to-earnings-growth ratio of 1.78 and a beta of 1.45. The firm's 50 day moving average price is $247.57 and its 200-day moving average price is $238.49. Amazon.com, Inc. has a twelve month low of $196.00 and a twelve month high of $287.20.

Amazon.com (NASDAQ:AMZN - Get Free Report) last released its quarterly earnings results on Thursday, July 30th. The e-commerce giant reported $5.75 earnings per share (EPS) for the quarter, beating the consensus estimate of $1.82 by $3.93. The business had revenue of $200.61 billion during the quarter, compared to analyst estimates of $197.03 billion. Amazon.com had a return on equity of 18.00% and a net margin of 17.44%.Amazon.com's revenue for the quarter was up 19.6% on a year-over-year basis. During the same quarter in the previous year, the company posted $1.68 earnings per share. Equities research analysts expect that Amazon.com, Inc. will post 8.05 EPS for the current year.

Amazon.com Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.

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