Kelly Lawrence W & Associates Inc. CA Acquires New Position in Amazon.com, Inc. $AMZN

Key Points

• Kelly Lawrence W & Associates acquired 52,710 Amazon shares worth approximately $12.6 million, making Amazon its 12th-largest holding. Overall, institutional investors own 72.2% of the company.
• Amazon reported quarterly EPS of $5.75 versus the $1.82 consensus estimate, while revenue rose 19.6% year over year to $200.61 billion. The stock opened at $254.98, down 1.3%.
• Wall Street remains positive, with 56 analysts rating Amazon a Buy and a consensus price target of $321.19, though investors continue to weigh the roughly $220 billion AI buildout, potential AWS margin pressure and competition in AI-driven commerce.

Kelly Lawrence W & Associates Inc. CA bought a new position in Amazon.com, Inc. (NASDAQ:AMZN - Free Report) during the second quarter, according to its most recent 13F filing with the SEC. The institutional investor bought 52,710 shares of the e-commerce giant's stock, valued at approximately $12,563,000. Amazon.com makes up about 2.7% of Kelly Lawrence W & Associates Inc. CA's portfolio, making the stock its 12th largest holding.

Other institutional investors have also modified their holdings of the company. Sone Capital Management LLC purchased a new stake in shares of Amazon.com in the 2nd quarter worth approximately $27,118,000. Trajan Wealth LLC purchased a new position in Amazon.com during the second quarter valued at approximately $75,253,000. Van Hulzen Asset Management LLC increased its holdings in Amazon.com by 4.7% during the second quarter. Van Hulzen Asset Management LLC now owns 109,314 shares of the e-commerce giant's stock valued at $26,054,000 after buying an additional 4,863 shares during the period. Veratis Advisors Inc. bought a new position in Amazon.com in the second quarter worth approximately $1,137,000. Finally, Wilmar Advisors LLC bought a new position in Amazon.com in the second quarter worth approximately $5,958,000. 72.20% of the stock is owned by hedge funds and other institutional investors.

Amazon.com Stock Down 1.3%

Amazon.com stock opened at $254.98 on Wednesday. The company has a debt-to-equity ratio of 0.23, a current ratio of 1.03 and a quick ratio of 0.87. The stock has a market capitalization of $2.75 trillion, a price-to-earnings ratio of 20.51, a PEG ratio of 2.00 and a beta of 1.44. Amazon.com, Inc. has a 1-year low of $196.00 and a 1-year high of $287.20. The business has a fifty day moving average price of $256.47 and a 200-day moving average price of $246.48.

Amazon.com (NASDAQ:AMZN - Get Free Report) last announced its earnings results on Thursday, July 30th. The e-commerce giant reported $5.75 earnings per share (EPS) for the quarter, beating the consensus estimate of $1.82 by $3.93. Amazon.com had a return on equity of 18.00% and a net margin of 17.44%.The company had revenue of $200.61 billion for the quarter, compared to analyst estimates of $197.03 billion. During the same period in the prior year, the company posted $1.68 EPS. The firm's quarterly revenue was up 19.6% compared to the same quarter last year. Equities research analysts forecast that Amazon.com, Inc. will post 8.01 EPS for the current fiscal year.

Key Headlines Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Amazon signed a Generac supply agreement worth up to $8 billion for backup generators, including approximately $2.4 billion of expected orders in 2027–2028 and warrants for Amazon. The deal highlights strong AWS data-center demand and addresses electricity constraints that could otherwise slow AI expansion. Amazon's Generac power deal
• Positive Sentiment: Amazon is expanding AI-powered logistics, including smart glasses for more than 20,000 delivery drivers by 2027. The company also plans an additional $1.9 billion investment in its Delivery Service Partner program, targeting better safety, routing and delivery efficiency. Amazon delivery investment
• Neutral Sentiment: Amazon blocked Meta’s Muse shopping agent, citing unauthorized access, failure to identify itself and concerns involving customer credentials and data. The move protects Amazon’s control over customer relationships, checkout and marketplace data, but could cause it to lose orders initiated by outside AI agents as agentic commerce develops. Amazon and Meta Muse dispute
• Negative Sentiment: Shopify’s shares rallied after Meta enabled Muse to browse Shopify-powered stores and complete purchases through Shop Pay, while Amazon remained excluded. Investors may view this as a competitive advantage for Shopify and a potential threat to Amazon’s influence over future AI-driven shopping. Shopify and Meta Muse integration
• Negative Sentiment: Amazon’s planned AI buildout—estimated at roughly $220 billion in capital spending—continues to raise concerns about cash flow, returns on investment and possible AWS margin pressure. Higher labor costs, including a $1 increase in eligible U.S. warehouse starting pay, add to near-term expense pressure. Amazon wage investment
• Negative Sentiment: A U.S. financial disclosure showed sales of between $5 million and $25 million of Amazon stock by President Donald Trump in July. The transaction is historical and does not change Amazon’s fundamentals, but the disclosure may add short-term selling sentiment. Trump Amazon stock sale disclosure

Insider Activity

In other Amazon.com news, CEO Matthew Garman sold 14,541 shares of the company's stock in a transaction that occurred on Friday, August 21st. The shares were sold at an average price of $259.06, for a total transaction of $3,766,991.46. Following the transaction, the chief executive officer owned 17,794 shares in the company, valued at approximately $4,609,713.64. This represents a 44.97% decrease in their position. The sale was disclosed in a document filed with the SEC, which can be accessed through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Andrew R. Jassy sold 20,000 shares of the company's stock in a transaction that occurred on Friday, August 21st. The shares were sold at an average price of $259.01, for a total transaction of $5,180,200.00. Following the transaction, the chief executive officer owned 2,235,766 shares in the company, valued at $579,085,751.66. The trade was a 0.89% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Over the last quarter, insiders have sold 71,589 shares of company stock valued at $18,568,785. 8.90% of the stock is owned by company insiders.

Wall Street Analysts Forecast Growth

Several brokerages have issued reports on AMZN. Evercore set a $355.00 target price on Amazon.com and gave the company an "outperform" rating in a research report on Friday, August 28th. Monness Crespi & Hardt boosted their price target on Amazon.com from $315.00 to $330.00 and gave the stock a "buy" rating in a research report on Friday, July 31st. HSBC restated a "buy" rating and set a $310.00 price objective on shares of Amazon.com in a research note on Friday, July 31st. Citigroup reaffirmed a "market outperform" rating on shares of Amazon.com in a research report on Friday, August 14th. Finally, Citizens Jmp reiterated a "market outperform" rating and issued a $315.00 target price on shares of Amazon.com in a research note on Friday, July 31st. Fifty-six investment analysts have rated the stock with a Buy rating and three have issued a Hold rating to the company's stock. According to data from MarketBeat, the stock has a consensus rating of "Moderate Buy" and an average price target of $321.19.

About Amazon.com

Amazon.com, Inc is a global technology and e-commerce company that operates online marketplaces and provides a broad range of consumer products and services. Its retail business sells merchandise directly to customers and enables third-party sellers to offer products through Amazon's websites and applications. The company also operates physical stores and provides services such as digital content, subscriptions, and consumer devices, including Kindle and Echo products.

Amazon Web Services (AWS) provides cloud computing, storage, database, analytics, artificial intelligence, machine learning, and other technology services to businesses, governments, and organizations.

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