North Capital Inc. Makes New $678,000 Investment in Alphabet Inc. (NASDAQ:GOOG)

North Capital Inc. bought a new position in Alphabet Inc. (NASDAQ:GOOG - Free Report) during the 1st quarter, according to its most recent disclosure with the Securities & Exchange Commission. The fund bought 4,343 shares of the information services provider's stock, valued at approximately $678,000. Alphabet comprises about 0.6% of North Capital Inc.'s investment portfolio, making the stock its 21st biggest holding.

A number of other hedge funds also recently made changes to their positions in GOOG. LaFleur & Godfrey LLC raised its position in shares of Alphabet by 1.2% during the 4th quarter. LaFleur & Godfrey LLC now owns 31,967 shares of the information services provider's stock valued at $6,088,000 after buying an additional 380 shares in the last quarter. Brighton Jones LLC increased its stake in Alphabet by 5.6% during the fourth quarter. Brighton Jones LLC now owns 120,253 shares of the information services provider's stock worth $22,901,000 after acquiring an additional 6,410 shares during the last quarter. Bank Pictet & Cie Europe AG raised its position in Alphabet by 4.3% during the fourth quarter. Bank Pictet & Cie Europe AG now owns 506,535 shares of the information services provider's stock valued at $96,465,000 after purchasing an additional 20,855 shares during the period. Keystone Wealth Services LLC lifted its stake in shares of Alphabet by 6.1% in the 4th quarter. Keystone Wealth Services LLC now owns 2,787 shares of the information services provider's stock valued at $531,000 after purchasing an additional 159 shares during the last quarter. Finally, Auxano Advisors LLC lifted its stake in shares of Alphabet by 0.7% in the 4th quarter. Auxano Advisors LLC now owns 8,823 shares of the information services provider's stock valued at $1,680,000 after purchasing an additional 64 shares during the last quarter. 27.26% of the stock is currently owned by hedge funds and other institutional investors.

Wall Street Analyst Weigh In

Several brokerages have recently weighed in on GOOG. Oppenheimer increased their target price on shares of Alphabet from $185.00 to $200.00 and gave the company an "outperform" rating in a research note on Friday, April 25th. Cantor Fitzgerald reiterated a "neutral" rating and set a $171.00 price target on shares of Alphabet in a report on Friday, April 25th. Westpark Capital reissued a "buy" rating and issued a $210.00 price objective on shares of Alphabet in a research note on Friday, April 25th. KeyCorp dropped their target price on Alphabet from $202.00 to $185.00 and set an "overweight" rating for the company in a research report on Wednesday, April 9th. Finally, UBS Group reduced their price target on Alphabet from $209.00 to $173.00 and set a "neutral" rating on the stock in a report on Friday, April 11th. Three research analysts have rated the stock with a sell rating, five have assigned a hold rating, fourteen have issued a buy rating and six have issued a strong buy rating to the company. According to data from MarketBeat, Alphabet has an average rating of "Moderate Buy" and a consensus target price of $206.38.

Alphabet Stock Up 0.3%

NASDAQ GOOG traded up $0.46 during trading on Friday, reaching $180.22. 13,287,389 shares of the company's stock traded hands, compared to its average volume of 21,182,530. Alphabet Inc. has a 12-month low of $142.66 and a 12-month high of $208.70. The company has a debt-to-equity ratio of 0.03, a current ratio of 1.77 and a quick ratio of 1.77. The firm has a market cap of $2.19 trillion, a price-to-earnings ratio of 20.09, a price-to-earnings-growth ratio of 1.27 and a beta of 1.01. The company's 50 day simple moving average is $169.65 and its two-hundred day simple moving average is $175.71.

Alphabet (NASDAQ:GOOG - Get Free Report) last issued its quarterly earnings data on Thursday, April 24th. The information services provider reported $2.81 EPS for the quarter, topping analysts' consensus estimates of $2.02 by $0.79. The company had revenue of $90.23 billion during the quarter, compared to the consensus estimate of $89.30 billion. Alphabet had a net margin of 30.86% and a return on equity of 34.54%. Alphabet's revenue for the quarter was up 12.0% compared to the same quarter last year. During the same quarter in the previous year, the firm posted $1.89 earnings per share. As a group, sell-side analysts forecast that Alphabet Inc. will post 8.89 EPS for the current fiscal year.

Alphabet Increases Dividend

The business also recently disclosed a quarterly dividend, which was paid on Monday, June 16th. Investors of record on Monday, June 9th were paid a dividend of $0.21 per share. This is a boost from Alphabet's previous quarterly dividend of $0.20. This represents a $0.84 dividend on an annualized basis and a dividend yield of 0.47%. The ex-dividend date of this dividend was Monday, June 9th. Alphabet's dividend payout ratio is 9.36%.

Insider Buying and Selling

In other Alphabet news, Director John L. Hennessy sold 600 shares of Alphabet stock in a transaction dated Thursday, May 22nd. The stock was sold at an average price of $175.00, for a total value of $105,000.00. Following the transaction, the director owned 6,813 shares in the company, valued at $1,192,275. The trade was a 8.09% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available at the SEC website. Also, CEO Sundar Pichai sold 32,500 shares of the stock in a transaction dated Wednesday, July 2nd. The shares were sold at an average price of $178.52, for a total transaction of $5,801,900.00. Following the sale, the chief executive officer directly owned 2,559,892 shares of the company's stock, valued at approximately $456,991,919.84. The trade was a 1.25% decrease in their ownership of the stock. The disclosure for this sale can be found here. Insiders sold 215,643 shares of company stock worth $36,330,928 in the last three months. 12.99% of the stock is owned by insiders.

Alphabet Company Profile

Alphabet Inc offers various products and platforms in the United States, Europe, the Middle East, Africa, the Asia-Pacific, Canada, and Latin America. It operates through Google Services, Google Cloud, and Other Bets segments. The Google Services segment provides products and services, including ads, Android, Chrome, devices, Gmail, Google Drive, Google Maps, Google Photos, Google Play, Search, and YouTube.