Pinnacle Family Advisors LLC purchased a new position in shares of Amazon.com, Inc. (NASDAQ:AMZN) during the second quarter, according to the company in its most recent filing with the Securities and Exchange Commission (SEC). The fund purchased 13,376 shares of the e-commerce giant's stock, valued at approximately $3,188,000. Amazon.com accounts for 1.3% of Pinnacle Family Advisors LLC's investment portfolio, making the stock its 17th largest holding.
Several other institutional investors also recently modified their holdings of the business. Auto Owners Insurance Co grew its position in shares of Amazon.com by 27,376.7% in the 4th quarter. Auto Owners Insurance Co now owns 98,448,885 shares of the e-commerce giant's stock valued at $2,272,397,000 after buying an additional 98,090,585 shares during the last quarter. Bank of America Corp DE bought a new position in shares of Amazon.com during the second quarter worth about $22,218,775,000. Bank of New York Mellon Corp bought a new position in shares of Amazon.com during the second quarter worth about $16,341,405,000. Amundi lifted its stake in shares of Amazon.com by 14.1% in the first quarter. Amundi now owns 61,400,503 shares of the e-commerce giant's stock worth $12,787,883,000 after acquiring an additional 7,590,952 shares during the period. Finally, Invesco Ltd. boosted its holdings in Amazon.com by 3.3% in the fourth quarter. Invesco Ltd. now owns 59,604,857 shares of the e-commerce giant's stock valued at $13,757,993,000 after acquiring an additional 1,879,630 shares during the last quarter. Institutional investors own 72.20% of the company's stock.
Amazon.com Price Performance
AMZN stock opened at $249.38 on Friday. The company has a debt-to-equity ratio of 0.23, a current ratio of 1.03 and a quick ratio of 0.87. The company's 50-day moving average is $256.34 and its 200-day moving average is $246.95. The stock has a market capitalization of $2.69 trillion, a PE ratio of 20.06, a price-to-earnings-growth ratio of 1.98 and a beta of 1.44. Amazon.com, Inc. has a 1 year low of $196.00 and a 1 year high of $287.20.
Amazon.com (NASDAQ:AMZN - Get Free Report) last posted its quarterly earnings results on Thursday, July 30th. The e-commerce giant reported $5.75 earnings per share for the quarter, topping analysts' consensus estimates of $1.82 by $3.93. Amazon.com had a return on equity of 18.00% and a net margin of 17.44%.The business had revenue of $200.61 billion for the quarter, compared to the consensus estimate of $197.03 billion. During the same period in the prior year, the business earned $1.68 EPS. The firm's revenue for the quarter was up 19.6% on a year-over-year basis. Equities research analysts expect that Amazon.com, Inc. will post 8.01 EPS for the current fiscal year.
Amazon.com News Summary
Here are the key news stories impacting Amazon.com this week:
- Positive Sentiment: Amazon announced a plan to invest approximately $3 billion in India’s quick-commerce market through 2030, expanding its Amazon Now delivery network. The investment could strengthen Amazon’s position in a rapidly growing market, although its current share is only about 6.2%. Amazon bets $3 billion on India's fast-delivery boom
- Positive Sentiment: New Amazon Supply Chain Services offerings let merchants add fast, free Prime delivery to their own websites and manage orders from Walmart, Shopify, eBay and TikTok through Seller Central. The initiative could expand fulfillment revenue and make Amazon’s logistics infrastructure more valuable outside its marketplace. Amazon Lets Merchants Add Free Prime Delivery to Their Own Websites
- Positive Sentiment: Analyst commentary remains constructive on Amazon Web Services, custom chips and agentic AI. Reports cite a roughly $496 billion AWS backlog and expanding AI tools for third-party sellers, advertising and cloud customers, supporting the long-term earnings-growth case.
- Positive Sentiment: Amazon is investing more than $100 million in an Indiana robotics manufacturing facility expected to create 300 jobs. The plant should increase internal automation capacity and could eventually support efficiency gains across the fulfillment network. Amazon to Expand Robot-Making Capacity With New Indiana Hub
- Neutral Sentiment: Amazon is allowing Anthropic’s Claude to access seller data while blocking Meta’s Muse shopping agent. The decision protects control over customer and marketplace data, but it could encourage rivals such as Shopify and Walmart to build more open agentic-commerce ecosystems. Amazon Opens Seller Data to Claude Days After Blocking Meta’s Muse
- Negative Sentiment: The India expansion and Indiana robotics project increase near-term capital spending, contributing to investor concerns about cash-flow pressure and the timing of returns. Amazon’s stock has also been technically testing support near its key moving averages.
- Negative Sentiment: A proposed nationwide class-action lawsuit alleges systematic discrimination against pregnant warehouse employees. Additional workforce litigation could increase legal costs, regulatory scrutiny and reputational risk. Amazon Faces Another Worker Lawsuit
- Negative Sentiment: Rising Treasury yields and broader weakness in technology stocks are creating valuation headwinds for AMZN, while concerns about heavy AI spending and uncertain monetization remain a near-term overhang.
Analyst Upgrades and Downgrades
AMZN has been the subject of a number of recent analyst reports. Bank of America increased their target price on shares of Amazon.com from $310.00 to $320.00 and gave the company a "buy" rating in a research report on Friday, July 31st. Roth Capital reaffirmed a "buy" rating and issued a $325.00 price objective on shares of Amazon.com in a research note on Monday, August 3rd. Morgan Stanley reiterated an "overweight" rating and set a $335.00 price objective (up from $330.00) on shares of Amazon.com in a research report on Friday, July 31st. Barclays reissued an "overweight" rating and set a $365.00 target price (up from $330.00) on shares of Amazon.com in a research note on Friday, July 31st. Finally, Piper Sandler restated an "overweight" rating and issued a $320.00 target price (up from $315.00) on shares of Amazon.com in a report on Friday, July 31st. Fifty-six analysts have rated the stock with a Buy rating and three have given a Hold rating to the company. According to MarketBeat, Amazon.com presently has a consensus rating of "Moderate Buy" and a consensus price target of $321.19.
Check Out Our Latest Report on AMZN
Insider Activity
In related news, VP Shelley Reynolds sold 2,343 shares of the stock in a transaction on Friday, August 21st. The stock was sold at an average price of $259.01, for a total value of $606,860.43. Following the transaction, the vice president directly owned 119,780 shares in the company, valued at $31,024,217.80. This trade represents a 1.92% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available at this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Andrew R. Jassy sold 20,000 shares of the business's stock in a transaction on Friday, August 21st. The shares were sold at an average price of $259.01, for a total transaction of $5,180,200.00. Following the sale, the chief executive officer owned 2,235,766 shares of the company's stock, valued at $579,085,751.66. This trade represents a 0.89% decrease in their position. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Over the last 90 days, insiders have sold 71,589 shares of company stock valued at $18,568,785. Corporate insiders own 8.90% of the company's stock.
Amazon.com Profile
(
Free Report)
Amazon.com, Inc is a global technology and e-commerce company that operates online marketplaces and provides a broad range of consumer products and services. Its retail business sells merchandise directly to customers and enables third-party sellers to offer products through Amazon's websites and applications. The company also operates physical stores and provides services such as digital content, subscriptions, and consumer devices, including Kindle and Echo products.
Amazon Web Services (AWS) provides cloud computing, storage, database, analytics, artificial intelligence, machine learning, and other technology services to businesses, governments, and organizations.
See Also
Want to see what other hedge funds are holding AMZN? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Amazon.com, Inc. (NASDAQ:AMZN - Free Report).

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