Proficio Capital Partners LLC Increases Stock Holdings in Amazon.com, Inc. $AMZN

Key Points

• Proficio Capital Partners increased its Amazon stake by 83.3% in the second quarter, holding 95,828 shares valued at approximately $22.84 million. Institutional investors collectively own 72.2% of Amazon’s stock.
• Amazon reported strong quarterly results, with $5.75 in earnings per share and $200.61 billion in revenue, both exceeding analyst expectations; revenue rose 19.6% year over year.
• Analysts remain broadly bullish, with a consensus “Moderate Buy” rating and an average price target of $321.19, while AWS and AI growth provide upside potential alongside risks from model commoditization, regulation, and insider selling.

Proficio Capital Partners LLC boosted its stake in Amazon.com, Inc. (NASDAQ:AMZN - Free Report) by 83.3% in the 2nd quarter, according to the company in its most recent 13F filing with the Securities & Exchange Commission. The firm owned 95,828 shares of the e-commerce giant's stock after purchasing an additional 43,547 shares during the quarter. Amazon.com makes up 0.8% of Proficio Capital Partners LLC's investment portfolio, making the stock its 29th largest position. Proficio Capital Partners LLC's holdings in Amazon.com were worth $22,840,000 as of its most recent filing with the Securities & Exchange Commission.

Several other large investors have also recently bought and sold shares of the company. Bank of America Corp DE bought a new position in Amazon.com during the second quarter valued at approximately $22,218,775,000. Bank of New York Mellon Corp purchased a new stake in shares of Amazon.com during the second quarter valued at approximately $16,341,405,000. Invesco Ltd. grew its holdings in shares of Amazon.com by 3.3% in the fourth quarter. Invesco Ltd. now owns 59,604,857 shares of the e-commerce giant's stock worth $13,757,993,000 after purchasing an additional 1,879,630 shares during the last quarter. Legal & General Group Plc bought a new position in shares of Amazon.com in the second quarter worth approximately $12,831,376,000. Finally, Amundi increased its stake in shares of Amazon.com by 14.1% in the first quarter. Amundi now owns 61,400,503 shares of the e-commerce giant's stock worth $12,787,883,000 after buying an additional 7,590,952 shares during the period. 72.20% of the stock is owned by institutional investors.

Amazon.com Stock Up 0.2%

AMZN opened at $246.67 on Wednesday. The firm has a 50 day moving average price of $256.29 and a 200-day moving average price of $247.66. The stock has a market capitalization of $2.66 trillion, a price-to-earnings ratio of 19.84, a PEG ratio of 1.91 and a beta of 1.44. The company has a quick ratio of 0.87, a current ratio of 1.03 and a debt-to-equity ratio of 0.23. Amazon.com, Inc. has a twelve month low of $196.00 and a twelve month high of $287.20.

Amazon.com (NASDAQ:AMZN - Get Free Report) last issued its quarterly earnings results on Thursday, July 30th. The e-commerce giant reported $5.75 earnings per share for the quarter, topping the consensus estimate of $1.82 by $3.93. The business had revenue of $200.61 billion for the quarter, compared to analysts' expectations of $197.03 billion. Amazon.com had a net margin of 17.44% and a return on equity of 18.00%. The company's revenue was up 19.6% compared to the same quarter last year. During the same quarter last year, the company posted $1.68 EPS. Equities research analysts forecast that Amazon.com, Inc. will post 8.01 earnings per share for the current year.

Key Headlines Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: AWS and AI remain the main growth catalysts. Amazon’s Bedrock platform is expanding its selection of models, including GPT-6 and Claude, while analysts argue that rising AI workloads could support faster AWS growth and higher margins. Lower model costs may also increase overall cloud consumption. Amazon Stock Slips as Bedrock Expands Model Choice
• Positive Sentiment: AI infrastructure partnerships are broadening. Australian biotech CSL is working with Amazon Web Services on AI and cloud tools for research and clinical development. Amazon is also building data-center infrastructure and its own satellite network, creating potential long-term growth opportunities beyond retail. Australia's CSL taps Amazon's cloud unit
• Positive Sentiment: Holiday demand expectations are favorable. Adobe projects roughly $10 billion in spending during Amazon’s October Prime Day and forecasts record U.S. holiday e-commerce sales. Strong consumer demand could support fourth-quarter revenue, although aggressive discounts may limit margins. Amazon Has a $10 Billion Holiday Catalyst Coming in October
• Neutral Sentiment: Amazon is gaining political visibility in AI. Founder Jeff Bezos joined other technology leaders at a White House meeting where President Trump said AI companies should largely self-police. The discussion could influence future regulation, but its direct financial impact remains unclear. Trump says AI leaders have to self-police AI technology
• Negative Sentiment: Model commoditization is pressuring AWS economics. Cheaper Claude models and more competing providers on Bedrock could reduce revenue per inference call and intensify price competition, even if usage volumes rise.
• Negative Sentiment: Regulatory and legal risks are increasing. Senate Democrats are seeking details on Amazon’s AI and data-center tax deductions, while a revived U.K. consumer lawsuit alleges that Amazon and Apple restricted competition in Apple-product sales. Amazon Draws Senate Questions Over AI Data Center Tax Deductions

Insider Activity at Amazon.com

In other Amazon.com news, CEO Matthew S. Garman sold 14,541 shares of the stock in a transaction on Friday, August 21st. The shares were sold at an average price of $259.06, for a total transaction of $3,766,991.46. Following the completion of the transaction, the chief executive officer owned 17,794 shares in the company, valued at $4,609,713.64. This trade represents a 44.97% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, SVP David Zapolsky sold 9,258 shares of the firm's stock in a transaction that occurred on Monday, August 24th. The shares were sold at an average price of $259.77, for a total value of $2,404,950.66. Following the completion of the sale, the senior vice president directly owned 41,190 shares of the company's stock, valued at $10,699,926.30. The trade was a 18.35% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders have sold 70,589 shares of company stock valued at $18,329,015 over the last quarter. 8.90% of the stock is currently owned by insiders.

Wall Street Analyst Weigh In

Several equities research analysts have weighed in on AMZN shares. Piper Sandler reiterated an "overweight" rating and issued a $320.00 price objective (up from $315.00) on shares of Amazon.com in a report on Friday, July 31st. Royal Bank Of Canada lifted their price target on shares of Amazon.com from $320.00 to $330.00 and gave the company an "outperform" rating in a report on Friday, July 31st. Truist Financial upped their price objective on shares of Amazon.com from $320.00 to $350.00 and gave the stock a "buy" rating in a report on Friday, July 31st. Weiss Ratings reaffirmed a "buy (b)" rating on shares of Amazon.com in a research report on Monday, August 3rd. Finally, Benchmark increased their target price on Amazon.com from $370.00 to $400.00 and gave the stock a "buy" rating in a research report on Friday, July 31st. Fifty-six analysts have rated the stock with a Buy rating and three have issued a Hold rating to the company's stock. Based on data from MarketBeat.com, the company currently has a consensus rating of "Moderate Buy" and a consensus price target of $321.19.

Amazon.com Profile

Amazon.com, Inc is a global technology and commerce company that operates online marketplaces, physical stores, and a broad portfolio of digital and cloud-based services. The company offers consumer products across categories such as electronics, household goods, apparel, groceries, and entertainment, while also providing third-party sellers with tools for listing, selling, and fulfilling orders.

Amazon's major businesses include Amazon Web Services (AWS), which provides cloud computing, storage, database, analytics, and artificial intelligence services; Prime, a membership program that includes shipping, streaming, and other benefits; and digital entertainment services such as Prime Video, Amazon Music, Kindle, and Audible.

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