RHS Financial LLC Invests $1.51 Million in Amazon.com, Inc. $AMZN

Key Points

• RHS Financial LLC initiated a $1.51 million Amazon position in the second quarter by purchasing 6,342 shares, representing about 0.6% of its portfolio. Institutional investors collectively own 72.2% of Amazon’s stock.
• Amazon insiders sold 71,589 shares worth approximately $18.6 million over the past quarter, including sales by CEO Andy Jassy and SVP David Zapolsky under pre-arranged trading plans.
• Analysts remain broadly bullish, with a consensus “Moderate Buy” rating and a $323.26 price target. Amazon also reported quarterly revenue growth of 19.6% and substantially beat earnings expectations, while AWS and AI investments remain key growth catalysts alongside higher spending and execution risks.

RHS Financial LLC purchased a new position in Amazon.com, Inc. (NASDAQ:AMZN) in the second quarter, according to the company in its most recent disclosure with the Securities and Exchange Commission. The institutional investor purchased 6,342 shares of the e-commerce giant's stock, valued at approximately $1,512,000. Amazon.com accounts for about 0.6% of RHS Financial LLC's investment portfolio, making the stock its 22nd biggest holding.

A number of other institutional investors and hedge funds have also made changes to their positions in AMZN. Trust Asset Management LLC increased its stake in shares of Amazon.com by 3.3% during the second quarter. Trust Asset Management LLC now owns 107,563 shares of the e-commerce giant's stock worth $26,000 after purchasing an additional 3,414 shares in the last quarter. Longfellow Investment Management Co. LLC purchased a new stake in Amazon.com during the 2nd quarter valued at about $33,000. MilWealth Group LLC grew its stake in Amazon.com by 79.0% during the 4th quarter. MilWealth Group LLC now owns 179 shares of the e-commerce giant's stock valued at $41,000 after acquiring an additional 79 shares in the last quarter. Lifetime Wealth Management P.C. acquired a new stake in shares of Amazon.com in the fourth quarter valued at approximately $45,000. Finally, Elkhorn Partners Limited Partnership boosted its stake in Amazon.com by 900.0% during the fourth quarter. Elkhorn Partners Limited Partnership now owns 200 shares of the e-commerce giant's stock worth $46,000 after buying an additional 180 shares during the last quarter. 72.20% of the stock is currently owned by hedge funds and other institutional investors.

Insider Transactions at Amazon.com

In related news, SVP David Zapolsky sold 9,258 shares of the company's stock in a transaction dated Monday, August 24th. The stock was sold at an average price of $259.77, for a total value of $2,404,950.66. Following the completion of the sale, the senior vice president directly owned 41,190 shares of the company's stock, valued at $10,699,926.30. This represents a 18.35% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Andrew Jassy sold 20,000 shares of the business's stock in a transaction that occurred on Friday, August 21st. The shares were sold at an average price of $259.01, for a total value of $5,180,200.00. Following the completion of the sale, the chief executive officer owned 2,235,766 shares of the company's stock, valued at approximately $579,085,751.66. This represents a 0.89% decrease in their position. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Over the last quarter, insiders sold 71,589 shares of company stock worth $18,568,785. Insiders own 8.90% of the company's stock.

Wall Street Analysts Forecast Growth

A number of equities analysts have commented on AMZN shares. Truist Financial lifted their target price on shares of Amazon.com from $320.00 to $350.00 and gave the stock a "buy" rating in a research note on Friday, July 31st. Roth Capital reissued a "buy" rating and set a $325.00 price objective on shares of Amazon.com in a research report on Monday, August 3rd. Cantor Fitzgerald reissued an "overweight" rating and issued a $320.00 target price (down from $330.00) on shares of Amazon.com in a research report on Friday, July 31st. Citizens Jmp reiterated a "market outperform" rating and set a $315.00 price target on shares of Amazon.com in a research note on Friday, July 31st. Finally, BMO Capital Markets reiterated an "outperform" rating and issued a $360.00 price objective (up from $355.00) on shares of Amazon.com in a research note on Tuesday, July 28th. One investment analyst has rated the stock with a Strong Buy rating, fifty-six have assigned a Buy rating and two have issued a Hold rating to the company. According to data from MarketBeat, the stock currently has an average rating of "Moderate Buy" and a consensus target price of $323.26.

More Amazon.com News

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: AWS remains the primary bullish catalyst. Analysts and market commentators described AWS as the “heartbeat” of the AI trade, citing its fastest growth in 18 quarters and Amazon’s ability to combine cloud AI services with its large e-commerce ecosystem. AWS Cloud Heartbeat of AI Trade
• Positive Sentiment: A major Qualcomm partnership strengthens Amazon’s AI infrastructure position. Amazon could purchase as much as $60 billion of Qualcomm AI data-center chips and related products under a long-term agreement. The deal supports AWS capacity expansion and signals confidence in sustained AI demand, although it also implies substantial future capital spending. Qualcomm AI Ambitions Get a Boost From Amazon Partnership
• Positive Sentiment: Amazon’s AI products are gaining enterprise validation. Rivian used Amazon Bedrock to automate finance work and eliminate more than 15 days of manual effort per close cycle, offering a concrete example of potential Bedrock demand. Amazon also expanded its Quick AI assistant to mobile devices. Rivian’s AI Agents Cut 15 Days From Every Close
• Positive Sentiment: Prime Air is moving closer to broader UK drone deliveries. Amazon completed more than 500 flights during a UK trial and is seeking approval to expand service in Darlington. Successful deployment could improve delivery economics and support longer-term logistics automation. Amazon delivery drones set for UK expansion
• Neutral Sentiment: Amazon Pay India is considering travel insurance and other financial products, expanding its potential addressable market but providing limited near-term earnings impact. Amazon Pay plans to expand insurance offerings
• Negative Sentiment: Risks remain around costs, leverage, and operations. Amazon’s AI buildout requires heavy capital spending and new debt, while potential changes to Ohio data-center tax incentives could reduce project economics. Separately, a fatal accident involving an aircraft operating for Prime Air has increased regulatory and reputational risk. Amazon’s Aviation Network Faces a Sobering Test

Amazon.com Stock Up 1.9%

AMZN stock opened at $256.78 on Friday. The company has a current ratio of 1.03, a quick ratio of 0.87 and a debt-to-equity ratio of 0.23. Amazon.com, Inc. has a twelve month low of $196.00 and a twelve month high of $287.20. The company's 50 day moving average is $255.56 and its two-hundred day moving average is $244.13. The stock has a market cap of $2.77 trillion, a P/E ratio of 20.66, a PEG ratio of 1.98 and a beta of 1.44.

Amazon.com (NASDAQ:AMZN - Get Free Report) last issued its earnings results on Thursday, July 30th. The e-commerce giant reported $5.75 earnings per share (EPS) for the quarter, beating the consensus estimate of $1.82 by $3.93. Amazon.com had a net margin of 17.44% and a return on equity of 18.00%. The business had revenue of $200.61 billion during the quarter, compared to analysts' expectations of $197.03 billion. During the same quarter in the prior year, the business posted $1.68 EPS. The company's revenue for the quarter was up 19.6% on a year-over-year basis. Research analysts expect that Amazon.com, Inc. will post 8.05 earnings per share for the current fiscal year.

Amazon.com Profile

Amazon.com, Inc is a global technology and e-commerce company that operates online marketplaces and provides a broad range of consumer products and services. Its retail business sells merchandise directly to customers and enables third-party sellers to offer products through Amazon's websites and applications. The company also operates physical stores and provides services such as digital content, subscriptions, and consumer devices, including Kindle and Echo products.

Amazon Web Services (AWS) provides cloud computing, storage, database, analytics, artificial intelligence, machine learning, and other technology services to businesses, governments, and organizations.

Want to see what other hedge funds are holding AMZN? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Amazon.com, Inc. (NASDAQ:AMZN - Free Report).

This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to contact@marketbeat.com.