Salesforce Inc. $CRM Shares Sold by Annex Advisory Services LLC

Key Points

• Annex Advisory Services LLC reduced its Salesforce stake by 94.4% in the second quarter, selling 61,383 shares and retaining 3,664 shares valued at approximately $574,000.
• Institutional ownership remains substantial at 80.43%, with Vanguard, State Street, J. Stern, Capital International Investors and Geode Capital among the largest holders and several increasing their positions.
• Analyst sentiment is broadly favorable, with Salesforce carrying a “Moderate Buy” consensus rating and a $249.05 average price target. Recent quarterly results exceeded expectations, including $3.88 in adjusted EPS and $11.13 billion in revenue, up 13.3% year over year, though analysts cited risks around slowing growth, competition and AI execution.

Annex Advisory Services LLC cut its holdings in shares of Salesforce Inc. (NYSE:CRM - Free Report) by 94.4% in the second quarter, according to its most recent disclosure with the Securities and Exchange Commission (SEC). The firm owned 3,664 shares of the CRM provider's stock after selling 61,383 shares during the period. Annex Advisory Services LLC's holdings in Salesforce were worth $574,000 as of its most recent filing with the Securities and Exchange Commission (SEC).

Other institutional investors have also modified their holdings of the company. Vanguard Group Inc. increased its holdings in Salesforce by 0.3% in the fourth quarter. Vanguard Group Inc. now owns 89,843,166 shares of the CRM provider's stock valued at $23,800,353,000 after buying an additional 270,913 shares in the last quarter. State Street Corp grew its holdings in shares of Salesforce by 1.3% during the fourth quarter. State Street Corp now owns 50,080,230 shares of the CRM provider's stock worth $13,286,909,000 after buying an additional 659,573 shares in the last quarter. J. Stern & Co. LLP raised its position in shares of Salesforce by 24,056.7% in the fourth quarter. J. Stern & Co. LLP now owns 47,385,511 shares of the CRM provider's stock valued at $12,552,896,000 after buying an additional 47,189,352 shares during the last quarter. Capital International Investors lifted its stake in shares of Salesforce by 13.3% in the fourth quarter. Capital International Investors now owns 22,721,010 shares of the CRM provider's stock worth $6,019,199,000 after buying an additional 2,669,891 shares in the last quarter. Finally, Geode Capital Management LLC lifted its stake in shares of Salesforce by 3.8% in the fourth quarter. Geode Capital Management LLC now owns 21,782,556 shares of the CRM provider's stock worth $5,751,073,000 after buying an additional 791,345 shares in the last quarter. Hedge funds and other institutional investors own 80.43% of the company's stock.

Analyst Upgrades and Downgrades

A number of analysts have commented on CRM shares. CLSA started coverage on shares of Salesforce in a report on Monday, July 20th. They issued a "hold" rating and a $165.00 price objective for the company. DA Davidson reduced their price target on Salesforce from $200.00 to $175.00 and set a "neutral" rating on the stock in a report on Thursday, May 28th. Erste Group Bank raised shares of Salesforce from a "hold" rating to a "buy" rating in a research report on Wednesday, August 5th. KeyCorp lowered shares of Salesforce from an "overweight" rating to a "sector weight" rating in a report on Wednesday, July 8th. Finally, HSBC raised their price objective on shares of Salesforce from $350.00 to $356.00 and gave the stock a "buy" rating in a research report on Friday, May 29th. Two research analysts have rated the stock with a Strong Buy rating, twenty-five have issued a Buy rating, seventeen have assigned a Hold rating and three have issued a Sell rating to the stock. Based on data from MarketBeat, the company currently has an average rating of "Moderate Buy" and a consensus price target of $249.05.

Key Stories Impacting Salesforce

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: J.P. Morgan initiated coverage of Salesforce (CRM) with an Overweight rating and a $250 price target, implying roughly 24% upside from the cited trading level. The firm’s bullish stance appears to reflect confidence in Salesforce’s enterprise software position and longer-term artificial-intelligence opportunity. Salesforce rises after J.P. Morgan moves to Overweight rating
• Positive Sentiment: Monness Crespi & Hardt raised its price target from $200 to $222 and reiterated a Buy rating. The target increase adds to the positive analyst momentum surrounding CRM. Monness Crespi & Hardt raises Salesforce price target
• Positive Sentiment: Salesforce’s recently reported quarter provided a fundamental backdrop for the optimism: earnings and revenue exceeded consensus estimates, with revenue rising 13.3% year over year. Analysts are increasingly focused on whether Agentforce and other AI offerings can support future growth.
• Neutral Sentiment: UBS raised its price target from $185 to $210 but maintained a Neutral rating, while Wells Fargo lifted its target from $200 to $205 and kept an Equal Weight rating. These moves suggest modest valuation support but not broad conviction across the analyst community.
• Negative Sentiment: UBS warned that Salesforce may temper expectations for accelerating revenue growth in the second half, citing mixed customer signals. This could limit enthusiasm if investors had been expecting a stronger reacceleration.
• Negative Sentiment: Recent commentary also highlighted risks from leadership changes, the loss of a major healthcare customer to an in-house AI CRM, and Salesforce’s underperformance versus the broader market over the past six months. These issues reinforce concerns about competition and execution in AI-driven CRM.

Salesforce Stock Performance

Shares of Salesforce stock opened at $201.42 on Friday. The business has a 50-day simple moving average of $171.21 and a 200-day simple moving average of $182.19. The company has a debt-to-equity ratio of 1.15, a quick ratio of 0.79 and a current ratio of 0.79. Salesforce Inc. has a one year low of $146.32 and a one year high of $269.11. The company has a market cap of $164.96 billion, a PE ratio of 23.31, a P/E/G ratio of 1.05 and a beta of 1.16.

Salesforce (NYSE:CRM - Get Free Report) last issued its earnings results on Wednesday, May 27th. The CRM provider reported $3.88 earnings per share for the quarter, beating the consensus estimate of $3.13 by $0.75. Salesforce had a net margin of 18.73% and a return on equity of 18.72%. The firm had revenue of $11.13 billion for the quarter, compared to analysts' expectations of $11.05 billion. During the same quarter last year, the company earned $2.58 earnings per share. The firm's revenue was up 13.3% compared to the same quarter last year. Salesforce has set its FY 2027 guidance at 14.060-14.120 EPS and its Q2 2027 guidance at 3.250-3.270 EPS. On average, equities research analysts forecast that Salesforce Inc. will post 10.27 EPS for the current fiscal year.

Salesforce Announces Dividend

The business also recently announced a quarterly dividend, which was paid on Thursday, July 2nd. Stockholders of record on Thursday, June 11th were issued a $0.44 dividend. The ex-dividend date was Thursday, June 11th. This represents a $1.76 annualized dividend and a dividend yield of 0.9%. Salesforce's dividend payout ratio is presently 20.37%.

Salesforce Company Profile

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.

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