Van Hulzen Asset Management LLC Grows Stake in Amazon.com, Inc. $AMZN

Key Points

• Van Hulzen Asset Management increased its Amazon stake by 4.7% in the second quarter to 109,314 shares valued at approximately $26.1 million. Institutional investors collectively own 72.2% of Amazon’s outstanding stock.
• Analysts remain broadly positive, with 56 Buy ratings and three Holds; the consensus price target is $322.86. Amazon’s latest quarter also exceeded expectations, with revenue up 19.6% year over year to $200.61 billion.
• Key risks include approximately $220 billion in planned 2026 AI infrastructure spending, which could pressure free cash flow, along with retail job cuts, an FTC advertising lawsuit and concerns over Amazon’s restrictions on external AI shopping agents.

Van Hulzen Asset Management LLC boosted its stake in shares of Amazon.com, Inc. (NASDAQ:AMZN) by 4.7% in the 2nd quarter, according to its most recent Form 13F filing with the SEC. The fund owned 109,314 shares of the e-commerce giant's stock after purchasing an additional 4,863 shares during the period. Amazon.com accounts for about 1.8% of Van Hulzen Asset Management LLC's investment portfolio, making the stock its 13th biggest holding. Van Hulzen Asset Management LLC's holdings in Amazon.com were worth $26,054,000 as of its most recent filing with the SEC.

Other hedge funds have also recently bought and sold shares of the company. Auto Owners Insurance Co boosted its holdings in shares of Amazon.com by 27,376.7% in the 4th quarter. Auto Owners Insurance Co now owns 98,448,885 shares of the e-commerce giant's stock valued at $2,272,397,000 after buying an additional 98,090,585 shares during the last quarter. Bank of New York Mellon Corp acquired a new position in Amazon.com during the second quarter worth $16,341,405,000. Mitsubishi UFJ Asset Management Co. Ltd. bought a new stake in Amazon.com during the second quarter worth $6,631,466,000. Danske Bank A S bought a new stake in Amazon.com during the second quarter worth $2,494,705,000. Finally, Arrowstreet Capital Limited Partnership lifted its stake in Amazon.com by 32.1% in the first quarter. Arrowstreet Capital Limited Partnership now owns 32,578,171 shares of the e-commerce giant's stock valued at $6,785,036,000 after acquiring an additional 7,924,943 shares during the last quarter. 72.20% of the stock is currently owned by institutional investors.

Key Amazon.com News

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Analysts remain broadly bullish on Amazon, citing accelerating AWS growth, expanding AI-services revenue and potential upside from advertising, logistics and other businesses. One report noted that 58 analysts cover the stock without a sell rating. 58 Analysts, Zero Sells: Amazon’s Price Target Is a Rare Consensus
• Positive Sentiment: Amazon launched three higher-priced Alexa-branded tablets running Android with Google Play access, positioning the devices against Apple and Samsung while expanding Alexa+ and AI monetization opportunities. Amazon launches first Android tablets, raising prices and incorporating Alexa
• Positive Sentiment: Amazon’s AWS pricing team is using an AI chatbot to automate complex customer-deal analysis, illustrating how the company is applying AI internally to improve productivity and potentially margins. AWS pricing team turns Excel model into an AI chatbot
• Neutral Sentiment: Amazon is adding two China-to-U.S. air-freight services, which could improve inventory replenishment and peak-season execution, although the financial impact was not disclosed. Amazon launches two new China-to-U.S. air freight options
• Negative Sentiment: Investors are concerned that planned 2026 capital spending of roughly $220 billion on AI infrastructure could push free cash flow further negative before the investments generate sufficient returns. Rising Treasury yields and oil prices are also pressuring technology valuations. Amazon stock hits rare valuation lows
• Negative Sentiment: Amazon confirmed another round of reductions affecting fewer than 1,000 employees, primarily in its Stores division. The cuts may support efficiency but also signal restructuring pressure in the core e-commerce business. Amazon makes fresh job cuts, mainly in retail division
• Negative Sentiment: Amazon is blocking external AI shopping agents such as Meta’s Muse from accessing its marketplace. Critics argue the policy could encourage startups to develop competing shopping platforms and weaken Amazon’s role in agent-driven commerce. Why Amazon is making a big AI mistake
• Negative Sentiment: An FTC lawsuit alleges Amazon overcharged advertisers by more than $20 billion, adding regulatory and potential financial risks to the company’s advertising business.

Analyst Upgrades and Downgrades

AMZN has been the topic of several recent analyst reports. Mizuho set a $330.00 price objective on shares of Amazon.com and gave the stock an "outperform" rating in a research note on Friday, July 31st. Wells Fargo & Company reiterated an "overweight" rating and issued a $338.00 target price (up from $328.00) on shares of Amazon.com in a research note on Thursday, September 3rd. Needham & Company LLC reiterated a "buy" rating and set a $300.00 price target on shares of Amazon.com in a report on Friday, July 31st. BMO Capital Markets reissued an "outperform" rating and set a $360.00 price target (up from $355.00) on shares of Amazon.com in a research report on Tuesday, July 28th. Finally, Wedbush upped their price objective on Amazon.com from $293.00 to $310.00 and gave the company an "outperform" rating in a research note on Friday, July 31st. Fifty-six equities research analysts have rated the stock with a Buy rating and three have issued a Hold rating to the company's stock. According to data from MarketBeat, the stock has an average rating of "Moderate Buy" and a consensus target price of $322.86.

Insider Activity at Amazon.com

In related news, CEO Andrew R. Jassy sold 20,000 shares of the business's stock in a transaction on Friday, August 21st. The stock was sold at an average price of $259.01, for a total value of $5,180,200.00. Following the completion of the sale, the chief executive officer directly owned 2,235,766 shares in the company, valued at $579,085,751.66. The trade was a 0.89% decrease in their position. The transaction was disclosed in a document filed with the SEC, which is available through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Matthew Garman sold 14,541 shares of the company's stock in a transaction on Friday, August 21st. The shares were sold at an average price of $259.06, for a total value of $3,766,991.46. Following the completion of the transaction, the chief executive officer directly owned 17,794 shares in the company, valued at approximately $4,609,713.64. This represents a 44.97% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders have sold 71,589 shares of company stock valued at $18,580,515 in the last 90 days. Corporate insiders own 8.90% of the company's stock.

Amazon.com Stock Down 2.3%

Shares of AMZN opened at $254.06 on Friday. The firm has a market cap of $2.74 trillion, a P/E ratio of 20.44, a price-to-earnings-growth ratio of 2.01 and a beta of 1.45. The company has a debt-to-equity ratio of 0.23, a quick ratio of 0.87 and a current ratio of 1.03. Amazon.com, Inc. has a 52 week low of $196.00 and a 52 week high of $287.20. The firm's 50-day simple moving average is $259.01 and its 200 day simple moving average is $249.79.

Amazon.com (NASDAQ:AMZN - Get Free Report) last issued its quarterly earnings data on Thursday, July 30th. The e-commerce giant reported $5.75 earnings per share (EPS) for the quarter, topping the consensus estimate of $1.82 by $3.93. Amazon.com had a net margin of 17.44% and a return on equity of 18.00%. The firm had revenue of $200.61 billion during the quarter, compared to the consensus estimate of $197.03 billion. During the same period last year, the business posted $1.68 earnings per share. The business's revenue for the quarter was up 19.6% compared to the same quarter last year. On average, analysts forecast that Amazon.com, Inc. will post 8.03 earnings per share for the current year.

Amazon.com Company Profile

Amazon.com, Inc is a global technology and commerce company that operates online marketplaces, physical stores, and a broad portfolio of digital and cloud-based services. The company offers consumer products across categories such as electronics, household goods, apparel, groceries, and entertainment, while also providing third-party sellers with tools for listing, selling, and fulfilling orders.

Amazon's major businesses include Amazon Web Services (AWS), which provides cloud computing, storage, database, analytics, and artificial intelligence services; Prime, a membership program that includes shipping, streaming, and other benefits; and digital entertainment services such as Prime Video, Amazon Music, Kindle, and Audible.

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