Newell Brands, Inc. (NASDAQ: NWL) is a global consumer goods company specializing in a diverse portfolio of branded products spanning writing instruments, home organization, food storage, writing, outdoor recreation and commercial products. Among its well-known brands are Rubbermaid food storage solutions, Sharpie markers, Paper Mate writing instruments, Coleman camping gear, and Graco baby products. The company’s offerings cater to both everyday consumers and professional users, with an emphasis on innovation, design and brand equity.
Formed through the merger of Newell Co. and Rubbermaid in 1999, Newell Brands expanded further in 2016 with the acquisition of Jarden Corporation, integrating brands such as Yankee Candle, Sunbeam and Mr. Coffee into its portfolio. Over its history, the company has pursued a strategy of brand optimization and divestiture, streamlining operations to focus on core growth platforms. This transformative approach has guided Newell through shifting consumer preferences and competitive pressures in the consumer goods sector.
Headquartered in Atlanta, Georgia, Newell Brands operates in multiple geographies, including North America, Latin America, Europe, the Middle East and Asia-Pacific. Its products are distributed through an array of channels, encompassing mass merchants, e-commerce platforms, office supply stores and specialty retailers. In recent years, Newell has invested in digital capabilities, supply-chain efficiency and sustainability initiatives to enhance the consumer experience and support long-term growth.
The company is led by President and Chief Executive Officer Ravi Saligram, who joined Newell in early 2020 and has focused on driving operational excellence and portfolio reshaping. Under his leadership, the executive team continues to leverage Newell’s strong brand franchise and global reach to navigate market challenges and identify new avenues for expansion.
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