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Future (LON:FUTR) Share Price Crosses Below Two Hundred Day Moving Average - Should You Sell?

Written by MarketBeat
Updated September 17, 2025
Future logo with Communication Services background

Key Points

  • Future plc shares have crossed below their 200-day moving average of GBX 742.66, with recent trading figures showing a low of GBX 713.36.
  • JPMorgan Chase & Co. has reaffirmed an "overweight" rating for Future, with a consensus target price of GBX 1,014.50 among analysts assessing the stock.
  • The company approved a share repurchase plan on August 1st, indicating a belief that its shares are undervalued.
  • Interested in Future? Here are five stocks we like better.

Shares of Future plc (LON:FUTR - Get Free Report) passed below its 200-day moving average during trading on Thursday . The stock has a 200-day moving average of GBX 742.66 ($10.14) and traded as low as GBX 713.36 ($9.74). Future shares last traded at GBX 725.41 ($9.90), with a volume of 285,889 shares.

Analyst Ratings Changes

Separately, JPMorgan Chase & Co. reaffirmed an "overweight" rating on shares of Future in a research note on Friday, July 18th. Two analysts have rated the stock with a Buy rating and one has issued a Hold rating to the company. Based on data from MarketBeat.com, the stock has an average rating of "Moderate Buy" and an average target price of GBX 1,014.50.

Read Our Latest Research Report on Future

Future Stock Performance

The company has a quick ratio of 0.60, a current ratio of 0.69 and a debt-to-equity ratio of 31.50. The business has a 50 day simple moving average of GBX 736.82 and a two-hundred day simple moving average of GBX 736.75. The firm has a market cap of £718.14 million, a PE ratio of 939.31, a price-to-earnings-growth ratio of 0.64 and a beta of 1.01.

Future announced that its board has approved a share buyback program on Friday, August 1st that permits the company to buyback 0 shares. This buyback authorization permits the company to buy shares of its stock through open market purchases. Shares buyback programs are usually a sign that the company's leadership believes its stock is undervalued.

Future Company Profile

(Get Free Report)

Future is a global platform for specialist media underpinned by proprietary technology, enabled by data; with diversified revenue streams

Further Reading

Should You Invest $1,000 in Future Right Now?

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