Prentice Capital Management LP Buys 581,943 Shares of Groupon, Inc. (NASDAQ:GRPN)

Prentice Capital Management LP lifted its holdings in shares of Groupon, Inc. (NASDAQ:GRPN - Free Report) by 291.3% in the fourth quarter, according to the company in its most recent filing with the Securities and Exchange Commission. The institutional investor owned 781,694 shares of the coupon company's stock after buying an additional 581,943 shares during the period. Groupon comprises 16.4% of Prentice Capital Management LP's investment portfolio, making the stock its 2nd biggest holding. Prentice Capital Management LP owned approximately 1.97% of Groupon worth $9,498,000 as of its most recent SEC filing.

A number of other large investors have also modified their holdings of the business. Picton Mahoney Asset Management raised its stake in shares of Groupon by 68.2% during the 4th quarter. Picton Mahoney Asset Management now owns 2,446 shares of the coupon company's stock worth $30,000 after buying an additional 992 shares in the last quarter. Amundi raised its stake in shares of Groupon by 35.5% during the 4th quarter. Amundi now owns 3,838 shares of the coupon company's stock worth $47,000 after buying an additional 1,006 shares in the last quarter. Rhumbline Advisers raised its stake in shares of Groupon by 3.2% during the 4th quarter. Rhumbline Advisers now owns 33,716 shares of the coupon company's stock worth $410,000 after buying an additional 1,030 shares in the last quarter. Charles Schwab Investment Management Inc. raised its stake in shares of Groupon by 0.7% during the 4th quarter. Charles Schwab Investment Management Inc. now owns 200,436 shares of the coupon company's stock worth $2,435,000 after buying an additional 1,449 shares in the last quarter. Finally, Price T Rowe Associates Inc. MD raised its stake in shares of Groupon by 11.8% during the 4th quarter. Price T Rowe Associates Inc. MD now owns 14,652 shares of the coupon company's stock worth $179,000 after buying an additional 1,552 shares in the last quarter. 90.05% of the stock is owned by hedge funds and other institutional investors.

Analysts Set New Price Targets

A number of brokerages have recently issued reports on GRPN. Roth Mkm increased their target price on Groupon from $21.00 to $24.00 and gave the stock a "buy" rating in a research note on Tuesday, April 29th. The Goldman Sachs Group increased their target price on Groupon from $9.00 to $15.00 and gave the stock a "sell" rating in a research note on Monday, May 12th. Finally, Ascendiant Capital Markets raised their price objective on Groupon from $14.00 to $19.00 and gave the company a "buy" rating in a research note on Monday, March 17th. One research analyst has rated the stock with a sell rating, three have given a buy rating and one has given a strong buy rating to the stock. According to data from MarketBeat.com, Groupon currently has a consensus rating of "Moderate Buy" and an average price target of $18.75.

Groupon Price Performance

NASDAQ GRPN traded down $0.06 during mid-day trading on Friday, hitting $26.00. The stock had a trading volume of 1,191,255 shares, compared to its average volume of 1,400,978. Groupon, Inc. has a 52-week low of $7.75 and a 52-week high of $26.90. The company has a market cap of $1.04 billion, a price-to-earnings ratio of 50.98 and a beta of 0.83. The company has a 50 day simple moving average of $18.84 and a 200 day simple moving average of $13.75. The company has a quick ratio of 0.93, a current ratio of 0.93 and a debt-to-equity ratio of 5.66.

Groupon (NASDAQ:GRPN - Get Free Report) last announced its earnings results on Wednesday, May 7th. The coupon company reported $0.18 EPS for the quarter, beating analysts' consensus estimates of ($0.20) by $0.38. The firm had revenue of $117.19 million for the quarter, compared to analysts' expectations of $115.51 million. Groupon had a return on equity of 91.94% and a net margin of 3.87%. Equities analysts forecast that Groupon, Inc. will post -0.31 EPS for the current fiscal year.

Groupon Profile

Groupon, Inc, together with its subsidiaries, operates a marketplace that connects consumers to merchants. It operates in two segments, North America and International. The company sells goods or services on behalf of third-party merchants. It serves customers through its mobile applications and websites.