Insider Selling: Urban Outfitters (NASDAQ:URBN) Insider Sells 9,333 Shares of Stock

Key Points

• Insider selling: Margaret Hayne sold 9,333 shares on Jan 9 at an average price of $81.82 (≈$763,626) and has repeatedly sold identical 9,333-share tranches between Dec. 19 and Jan. 12, leaving her with 2,150,732 shares; each tranche represented roughly a 0.43% reduction of her position.
• Company outlook vs. risk: Urban Outfitters reported record holiday-period sales and analysts maintain a consensus "Moderate Buy" with an average target near $86.50, but ongoing insider selling and a recent intraday ~12% selloff are notable near-term sentiment risks.

Urban Outfitters, Inc. (NASDAQ:URBN - Get Free Report) insider Margaret Hayne sold 9,333 shares of the company's stock in a transaction on Friday, January 9th. The shares were sold at an average price of $81.82, for a total transaction of $763,626.06. Following the sale, the insider directly owned 2,150,732 shares in the company, valued at approximately $175,972,892.24. The trade was a 0.43% decrease in their position. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available through this hyperlink.

Margaret Hayne also recently made the following trade(s):

• On Monday, January 12th, Margaret Hayne sold 9,333 shares of Urban Outfitters stock. The stock was sold at an average price of $74.35, for a total transaction of $693,908.55.
• On Wednesday, January 7th, Margaret Hayne sold 9,333 shares of Urban Outfitters stock. The shares were sold at an average price of $79.71, for a total transaction of $743,933.43.
• On Monday, January 5th, Margaret Hayne sold 9,333 shares of Urban Outfitters stock. The shares were sold at an average price of $76.57, for a total transaction of $714,627.81.
• On Friday, January 2nd, Margaret Hayne sold 9,333 shares of Urban Outfitters stock. The stock was sold at an average price of $74.94, for a total value of $699,415.02.
• On Wednesday, December 31st, Margaret Hayne sold 9,333 shares of Urban Outfitters stock. The shares were sold at an average price of $75.64, for a total value of $705,948.12.
• On Monday, December 29th, Margaret Hayne sold 9,333 shares of Urban Outfitters stock. The shares were sold at an average price of $76.28, for a total value of $711,921.24.
• On Friday, December 26th, Margaret Hayne sold 9,333 shares of Urban Outfitters stock. The shares were sold at an average price of $76.57, for a total value of $714,627.81.
• On Wednesday, December 24th, Margaret Hayne sold 9,333 shares of Urban Outfitters stock. The shares were sold at an average price of $77.68, for a total value of $724,987.44.
• On Monday, December 22nd, Margaret Hayne sold 9,333 shares of Urban Outfitters stock. The stock was sold at an average price of $80.38, for a total value of $750,186.54.
• On Friday, December 19th, Margaret Hayne sold 9,333 shares of Urban Outfitters stock. The stock was sold at an average price of $81.14, for a total transaction of $757,279.62.

Urban Outfitters Price Performance

Shares of URBN traded up $1.64 during midday trading on Tuesday, hitting $73.16. The stock had a trading volume of 2,203,426 shares, compared to its average volume of 2,351,353. The stock's 50 day moving average is $73.27 and its 200 day moving average is $72.50. The firm has a market cap of $6.56 billion, a PE ratio of 13.80, a price-to-earnings-growth ratio of 1.23 and a beta of 1.23. Urban Outfitters, Inc. has a 1 year low of $41.89 and a 1 year high of $84.35.

Urban Outfitters (NASDAQ:URBN - Get Free Report) last released its quarterly earnings results on Wednesday, December 10th. The apparel retailer reported $1.28 EPS for the quarter. Urban Outfitters had a net margin of 8.15% and a return on equity of 18.33%. The firm had revenue of $1.53 billion during the quarter. As a group, equities research analysts expect that Urban Outfitters, Inc. will post 3.91 earnings per share for the current fiscal year.

Trending Headlines about Urban Outfitters

Here are the key news stories impacting Urban Outfitters this week:

• Positive Sentiment: Company reported record holiday-period and multi-month net sales growth (9% for the two months ended Dec. 31, 2025; 11% YTD), strong subscription growth and retail comps, plus 58 net store openings—fundamentals investors view as growth drivers. URBN Reports Record Holiday Sales
• Positive Sentiment: Analysts reiterated bullish views: Telsey Advisory Group kept an “Outperform” with a $98 target and Bank of America reiterated a Buy with a $93 target—these calls provide upside thesis and likely supported buying interest. Benzinga analyst note
• Neutral Sentiment: Citi maintained a Hold rating, noting operational momentum but margin headwinds — a balanced take that tempers enthusiasm but doesn’t push consensus to a sell. Citi hold commentary
• Negative Sentiment: Despite the sales beat on a headline basis, headlines noted the results “failed to meet expectations” and the stock plunged intraday earlier (reported as a ~12% drop), signaling investor concern about margins, guidance or an earnings warning. That earlier selloff remains a near-term risk. URBN Stock Falls 12%
• Negative Sentiment: Significant insider selling continues (Co‑President and CEO have recently sold shares), which some investors interpret as management liquidity-taking and could weigh on sentiment if frequent. Insider sells Co-President sale CEO sale

Hedge Funds Weigh In On Urban Outfitters

Several hedge funds have recently modified their holdings of the stock. MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. boosted its stake in Urban Outfitters by 4.6% in the 1st quarter. MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. now owns 37,728 shares of the apparel retailer's stock worth $1,977,000 after purchasing an additional 1,653 shares in the last quarter. UBS AM A Distinct Business Unit of UBS Asset Management Americas LLC raised its holdings in shares of Urban Outfitters by 10.5% in the first quarter. UBS AM A Distinct Business Unit of UBS Asset Management Americas LLC now owns 142,668 shares of the apparel retailer's stock worth $7,476,000 after buying an additional 13,554 shares during the last quarter. Strs Ohio acquired a new stake in shares of Urban Outfitters during the first quarter worth $461,000. Voya Investment Management LLC lifted its stake in shares of Urban Outfitters by 33.9% during the first quarter. Voya Investment Management LLC now owns 60,216 shares of the apparel retailer's stock worth $3,155,000 after buying an additional 15,252 shares during the period. Finally, Canandaigua National Bank & Trust Co. purchased a new stake in shares of Urban Outfitters during the second quarter valued at $254,000. Institutional investors and hedge funds own 77.61% of the company's stock.

Analysts Set New Price Targets

Several equities analysts have commented on the company. The Goldman Sachs Group initiated coverage on Urban Outfitters in a research note on Tuesday, December 9th. They issued a "neutral" rating and a $83.00 target price on the stock. Deutsche Bank Aktiengesellschaft restated a "buy" rating on shares of Urban Outfitters in a report on Wednesday, November 26th. Wall Street Zen upgraded shares of Urban Outfitters from a "hold" rating to a "buy" rating in a report on Tuesday, January 6th. Guggenheim began coverage on shares of Urban Outfitters in a research report on Tuesday, December 9th. They issued a "neutral" rating for the company. Finally, Telsey Advisory Group reaffirmed an "outperform" rating and set a $98.00 target price on shares of Urban Outfitters in a research report on Tuesday. One investment analyst has rated the stock with a Strong Buy rating, eight have assigned a Buy rating, eight have given a Hold rating and one has issued a Sell rating to the stock. Based on data from MarketBeat.com, Urban Outfitters currently has a consensus rating of "Moderate Buy" and an average target price of $86.50.

About Urban Outfitters

Urban Outfitters, Inc is a global lifestyle retailer headquartered in Philadelphia, Pennsylvania. Established in 1970 by Richard Hayne, Scott Belair and Judy Wicks, the company began as a single store catering to college students in the city's historic Old City neighborhood. Over the decades, Urban Outfitters has expanded its reach and diversified its portfolio to include multiple retail concepts addressing distinct customer segments.

The company operates through several well-known brands, each offering a curated selection of apparel, footwear, accessories and home goods.

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