Li Bang International, Inc. operates as a direct-sales health and beauty company primarily focused on the design, development, manufacturing and marketing of skincare, personal care and nutritional supplement products. The company offers a diverse portfolio that includes anti-aging serums, moisturizing creams, dietary supplements and wellness beverages, all formulated to meet evolving consumer demands for natural and science-backed solutions. Li Bang’s integrated supply chain spans product research and development, quality control and packaging, enabling the company to maintain tight oversight of ingredient sourcing and production processes.
Founded in the early 2000s and headquartered in Shanghai, Li Bang International has grown from a regional startup into a publicly traded entity on the NASDAQ, symbol LBGJ. After completing its initial public offering in the late 2010s, the company adopted the “Li Bang” brand to reflect its heritage in traditional Chinese botanical research combined with modern beauty technology. Over time, Li Bang has expanded its in-house laboratories and formed strategic partnerships with academic institutions to accelerate the development of novel formulations.
Li Bang serves consumers across Greater China through a hybrid model that includes direct selling, e-commerce platforms and selected retail outlets. In recent years, the company has extended its reach into Southeast Asia and the Middle East via cross-border online channels, leveraging digital marketing tools and social media influencers to build brand awareness. Its multi-channel approach allows Li Bang to tailor promotional strategies to local markets while maintaining centralized control over product quality and customer service standards.
Under the leadership of Chairman and CEO Jianhua Li, Li Bang International has prioritized innovation, regulatory compliance and sustainability. The executive team, comprising seasoned professionals in pharmaceuticals, cosmetics and supply-chain management, has overseen investments in green manufacturing practices and eco-friendly packaging solutions. Looking ahead, Li Bang aims to broaden its international footprint, deepen its product pipeline through targeted R&D and enhance customer engagement through data-driven marketing initiatives.
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