Nexxen International NASDAQ: NEXN outlined its commercial priorities following a series of executive appointments, highlighting its end-to-end advertising technology platform, connected TV growth, enterprise customer expansion and investments in artificial intelligence.
Chance Johnson, who was newly appointed president, said Kara Puccinelli will become chief commercial officer and oversee the company’s enterprise business. Ken Suh, formerly chief strategy officer, will take on the chief business officer role, with responsibility for expanding Nexxen’s exchange business and connected TV partnerships.
Johnson said his focus as president will be on coordinating Nexxen’s buy-side, sell-side and data capabilities to better serve customers. The company’s full end-to-end technology stack remains relatively new in the market, he said, and Nexxen is seeking to communicate the value of having integrated advertising capabilities across multiple parts of the ecosystem.
Second-Quarter Growth and Raised Outlook
Billy Eckert, Nexxen’s vice president of investor relations and finance, described the second quarter as a record period for the company. Contribution ex-TAC increased 11% year over year, while programmatic revenue rose 12%, he said.
CTV was the standout category, according to Eckert, with revenue increasing 33% year over year to the best quarterly CTV revenue result in the company’s history. He attributed the growth in part to an expanding enterprise customer base and greater adoption of multiple products within the Nexxen platform.
Eckert said Nexxen raised its top-line guidance for the third time during the year, increasing expectations for both Contribution ex-TAC and programmatic revenue. The company initially forecast 8% net revenue growth in March and now expects 12% growth, he said. Nexxen is continuing to invest in AI, data and go-to-market execution.
Integrated Platform and Advertising-Market Trends
Johnson said Nexxen’s integrated demand-side platform, supply-side platform and data offerings can reduce the number of systems that advertisers must use to set up and manage campaigns. He said the structure can offer time savings, lower costs, greater transparency and improved campaign performance.
Advertisers are increasingly seeking transparency around how much of their advertising investment reaches media inventory, Johnson said. Nexxen can offer commercial incentives for customers that use its DSP, supply and data products together, he added.
Despite macroeconomic uncertainty, Johnson said advertisers have remained resilient and budgets have been relatively consistent. He identified declining open-web display traffic as a major industry trend, citing the growing use of large language models and ChatGPT for information that consumers previously would have sought across multiple websites.
At the same time, Nexxen is seeing growth opportunities in CTV, native home-screen advertising and mobile in-app advertising, Johnson said. He characterized those channels as more resilient to changes driven by AI than desktop display advertising.
Enterprise Expansion and AI Adoption
Johnson said Nexxen added more enterprise clients during the year than it did in all of the prior year, driven by greater commercial focus and adoption of its nexAI platform. All of the company’s enterprise customers use at least two Nexxen solutions, he said, allowing the company to cross-sell products and capture additional share of customer spending.
Nexxen’s AI tools allow media buyers and campaign managers to interact with the platform through a conversational interface, Johnson said. He said tasks that could previously take several hours, including campaign setup and optimization, can be completed in minutes through the AI platform.
Eckert said enterprise spending on Nexxen’s platform rose more than 25% year over year in the second quarter. The company activated fewer than 400 enterprise customers in the second quarter of 2025 and more than 750 in its most recent quarter, he said.
The company has also introduced open-protocol integrations intended to let advertisers access Nexxen capabilities through external AI agents and enterprise large language model environments. Johnson said the strategy is designed to reduce the need for users to switch among separate platforms and logins.
CTV, Home Screens and Capital Allocation
Nexxen sees political advertising as a potential upside catalyst, particularly as spending shifts from traditional linear television toward CTV, Johnson said. He said the company’s scale, speed and service capabilities position it to respond to political campaigns that may seek rapid activation across multiple designated market areas.
The company is also expanding its Nexxen TV home-screen advertising offering. Johnson said programmatic home-screen activation remains a nascent product but could affect fourth-quarter results and become a more significant contributor in 2027. Nexxen has an exclusive relationship with Hisense and its VIDAA operating system, and Johnson said the company has also announced work with TiVo and discussed testing with LG.
Eckert said CTV revenue grew 33% in the second quarter with minimal contribution from home-screen advertising, which he views as a future catalyst as enterprise spending increases and more device manufacturers adopt the offering.
On capital allocation, Eckert said Nexxen is evaluating bolt-on acquisitions that could deepen its position in mobile in-app, performance CTV, monetizable data or AI. He said the company is not seeking complex integrations and would want acquisitions to be directly revenue accretive.
At the end of the second quarter, Nexxen had about $132 million in cash, a $50 million revolver and no long-term debt, Eckert said. The company also has a newly authorized $40 million share repurchase program. Since March 2022, Nexxen has repurchased about 40% of its shares outstanding, he said.
About Nexxen International (NASDAQ:NEXN)
Tremor International Ltd provides end-to-end software platform that enables advertisers to reach relevant audiences and publishers. The company's demand side platform (DSP) offers full-service and self-managed marketplace access to advertisers and agencies to execute their digital marketing campaigns in real time across various ad formats. Its sell supply side platform (SSP) provides access to data and a comprehensive product suite to drive inventory management and revenue optimization. The company also offers data management platform solution, which integrates DSP and SSP solutions enabling advertisers and publishers to use data from various sources in order to optimize results of their advertising campaigns.
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