AppLovin (APP) Stock Price, News & Analysis

Company Overview

AppLovin Corporation is a global software company that offers a comprehensive suite of solutions for developers, publishers and advertisers in the mobile application ecosystem. Founded in 2012 and headquartered in Palo Alto, California, AppLovin provides a unified platform that enables developers to grow their businesses, optimize user acquisition and monetize their applications through in-app advertising. The company’s flagship offering, the AppLovin Platform, integrates marketing, monetization and analytics capabilities into a single workflow, allowing clients to streamline operations and maximize return on investment.

At the core of AppLovin’s product portfolio is its proprietary MAX mediation solution, which aggregates demand from hundreds of ad networks and optimizes real-time bidding to drive higher fill rates and better eCPMs for publishers. The platform also includes AppDiscovery, a user acquisition tool that leverages machine learning to target high-value audiences across iOS and Android devices. In addition, the Adjust mobile measurement partner (MMP), acquired in 2021, offers advanced analytics and fraud prevention services, empowering advertisers to track campaign performance and ensure data integrity across channels.

Since its inception, AppLovin has pursued a growth strategy marked by strategic acquisitions and international expansion. The company completed its initial public offering in 2021, and subsequently bolstered its ecosystem by integrating talent and technology from acquired firms such as Adjust and Machine Zone. Today, AppLovin serves a diverse customer base spanning North America, Europe, Asia-Pacific and Latin America, supporting thousands of developers and brands in more than 150 countries.

AppLovin’s leadership team is led by co-founders Adam Foroughi (Chief Executive Officer), Andrew Karam (Chief Technology Officer) and John Krystynak (Chief Financial Officer), who collectively drive product innovation and operational scalability. Under their guidance, the company continues to invest in AI-driven ad solutions, explore new verticals such as connected TV and in-game advertising, and forge partnerships that reinforce its position as a technology leader in mobile marketing and monetization.

Key Stats

• Today's Range: $332.32 to $345.93
• 50-Day Range: $301.84 to $417.89
• 52-Week Range: $60.67 to $525.15
• Volume: 3.58 million shs
• Average Volume: 6.25 million shs
• Market Capitalization: $113.39 billion
• P/E Ratio: 60.49
• Dividend Yield: N/A
• Price Target: $438.43
• Consensus Rating: Moderate Buy

AppLovin Stock Analysis - MarketRank™

AppLovin scored higher than 91% of companies evaluated by MarketBeat, and ranked 31st out of 317 stocks in the business services sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 4.5 / 5
• Analyst Rating: Moderate Buy

Consensus Rating

AppLovin has received a consensus rating of Moderate Buy. The company's average rating score is 2.91, and is based on 16 buy ratings, 3 hold ratings, and 1 sell rating.

Amount of Analyst Coverage

AppLovin has been the subject of 14 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 1.9 / 5
• Proj. Earnings Growth: 37.12%

Earnings Growth

Earnings for AppLovin are expected to grow by 37.12% in the coming year, from $6.87 to $9.42 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of AppLovin is 60.49, which means that it is trading at a more expensive P/E ratio than the market average P/E ratio of about 25.85.

Price to Earnings Ratio vs. Sector

The P/E ratio of AppLovin is 60.49, which means that it is trading at a more expensive P/E ratio than the Business Services sector average P/E ratio of about 28.69.

Price to Earnings Growth Ratio

AppLovin has a PEG Ratio of 2.00. PEG Ratios above 1 indicate that a company could be overvalued.

Price to Book Value per Share Ratio

AppLovin has a P/B Ratio of 104.72. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: 4.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

4.91% of the float of AppLovin has been sold short.

Short Interest Ratio / Days to Cover

AppLovin has a short interest ratio ("days to cover") of 1.6, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in AppLovin has recently decreased by 3.70%, indicating that investor sentiment is improving.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

AppLovin does not currently pay a dividend.

Dividend Growth

AppLovin does not have a long track record of dividend growth.

Sustainability and ESG

• Score: N/A
• Environmental Score: N/A

Percentage of Shares Shorted

4.91% of the float of AppLovin has been sold short.

Short Interest Ratio / Days to Cover

AppLovin has a short interest ratio ("days to cover") of 1.6, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in AppLovin has recently decreased by 3.70%, indicating that investor sentiment is improving.

News and Social Media

• Score: 4.0 / 5
• News Sentiment: 1.22

News Sentiment

AppLovin has a news sentiment score of 1.22. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.94 average news sentiment score of Business Services companies.

News Coverage This Week

MarketBeat has tracked 53 news articles for AppLovin this week, compared to 42 articles on an average week.

Search Interest

110 people have searched for APP on MarketBeat in the last 30 days. This is an increase of 11% compared to the previous 30 days.

MarketBeat Follows

63 people have added AppLovin to their MarketBeat watchlist in the last 30 days. This is an increase of 142% compared to the previous 30 days.

Company Ownership

• Score: 2.5 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, AppLovin insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $455,062,980.00 in company stock.

Percentage Held by Insiders

13.66% of the stock of AppLovin is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

41.85% of the stock of AppLovin is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

APP Stock Analysis - Frequently Asked Questions

How have APP shares performed this year?

AppLovin's stock was trading at $323.83 on January 1st, 2025. Since then, APP stock has increased by 3.5% and is now trading at $335.10.

How were AppLovin's earnings last quarter?

AppLovin Corporation (NASDAQ:APP) announced its quarterly earnings results on Wednesday, May, 7th. The company reported $1.67 earnings per share (EPS) for the quarter, beating the consensus estimate of $1.45 by $0.22. AppLovin's revenue was up 40.3% compared to the same quarter last year.
Read the conference call transcript.

When did AppLovin IPO?

AppLovin (APP) raised $2 billion in an IPO on Thursday, April 15th 2021. The company issued 25,000,000 shares at $75.00-$85.00 per share. Morgan Stanley, J.P. Morgan, KKR, BofA Securities, Citigroup, Credit Suisse and UBS Investment Bank served as the underwriters for the IPO and Oppenheimer & Co., Stifel, Truist Securities, William Blair, LionTree, LUMA Securities, The Raine Group, Blaylock Van, LLC, Guzman & Company, R. Seelaus & Co., LLC and Roberts & Ryan were co-managers.

Who are AppLovin's major shareholders?

Top institutional investors of AppLovin include Sapient Capital LLC (0.38%), Swedbank AB (0.06%), Wealth Enhancement Advisory Services LLC (0.04%) and Mn Services Vermogensbeheer B.V. (0.03%). Insiders that own company stock include Denali Holdings LP Kkr, Arash Adam Foroughi, Katie Kihorany Jansen, Kkr Group Partnership LP, Victoria Valenzuela, Matthew Stumpf, Herald Y Chen, Mary Margaret Hasti Georgiadis, Eduardo Vivas, Vasily Shikin, Barbara Messing, Dawson Alyssa Harvey and Craig Scott Billings.
View institutional ownership trends.

How do I buy shares of AppLovin?

Shares of APP stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of AppLovin own?

Based on aggregate information from My MarketBeat watchlists, some other companies that AppLovin investors own include NVIDIA (NVDA), Meta Platforms (META), Broadcom (AVGO), Arista Networks (ANET), Adobe (ADBE), CrowdStrike (CRWD) and Novo Nordisk A/S (NVO).

Company Calendar

• Last Earnings: 5/07/2025
• Today: 7/13/2025
• Next Earnings (Estimated): 8/06/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Business Services
• Industry: Technology Services
• Sub-Industry: Computer Software
• Current Symbol: NASDAQ:APP
• Previous Symbol: NYSE:APP
• CIK: 1751008
• Web: www.applovin.com
• Phone: 800-839-9646
• Fax: N/A
• Employees: 1,710
• Year Founded: N/A

Price Target and Rating

• Average Price Target for AppLovin: $438.43
• High Price Target: $650.00
• Low Price Target: $200.00
• Potential Upside/Downside: +30.8%
• Consensus Rating: Moderate Buy
• Rating Score (0-4): 2.91
• Research Coverage: 23 Analysts

Profitability

• EPS (Trailing Twelve Months): $5.54
• Trailing P/E Ratio: 60.49
• Forward P/E Ratio: 48.78
• P/E Growth: 2
• Net Income: $1.58 billion
• Net Margins: 37.38%
• Pretax Margin: 37.51%
• Return on Equity: 224.65%
• Return on Assets: 34.45%

Debt

• Debt-to-Equity Ratio: 6.10
• Current Ratio: 1.68
• Quick Ratio: 1.68

Sales & Book Value

• Annual Sales: $4.71 billion
• Price / Sales: 24.08
• Cash Flow: $5.97 per share
• Price / Cash Flow: 56.10
• Book Value: $3.20 per share
• Price / Book: 104.72

Miscellaneous

• Outstanding Shares: 338,390,000
• Free Float: 292,163,000
• Market Cap: $113.39 billion
• Optionable: Not Optionable
• Beta: 2.42