Giftify (GIFT) Stock Price, News & Analysis

Company Overview

Giftify, Inc. (NASDAQ: GIFT) is a digital gifting and rewards platform that enables consumers and businesses to send, manage and redeem digital gift cards, experiences and rewards through a centralized online marketplace. The company’s core offering allows users to purchase e-gift cards from a broad network of retail partners and to customize gifting solutions with branded messaging, video greetings and scheduled delivery features. Giftify’s technology stack includes a secure payment gateway, real-time tracking and redemption analytics designed to simplify the entire gifting lifecycle.

Founded in 2018 and headquartered in Boston, Massachusetts, Giftify originated as a consumer-focused startup before expanding into the corporate incentives market in 2020. The company’s strategic acquisitions of key technology assets in 2021 strengthened its ability to integrate directly with major e-commerce and point-of-sale systems. Through these partnerships, Giftify offers an extensive catalog of instantly deliverable digital gift cards from leading national and international retailers, entertainment venues and dining establishments.

Giftify operates primarily across North America and Europe, with localized platforms that support multiple currencies, languages and compliance regimes. The company’s business-to-business segment serves human resources, sales and marketing departments seeking streamlined employee rewards, customer loyalty programs and promotional campaigns. Giftify’s enterprise clients benefit from bulk ordering tools, API integrations and centralized reporting dashboards to monitor program performance and recipient engagement.

Under the leadership of CEO Michael Rivera and CFO Elaine Chen, Giftify continues to innovate in the digital incentives space by enhancing personalization capabilities and developing new partner integrations. The senior management team combines deep expertise in financial technology, e-commerce and enterprise software, positioning the company to capitalize on accelerating demand for flexible, data-driven gifting and rewards solutions.

Key Stats

• Today's Range: $1.15 to $1.24
• 50-Day Range: $1.09 to $1.90
• 52-Week Range: $0.82 to $4.22
• Volume: 30,073 shs
• Average Volume: 82,440 shs
• Market Capitalization: $35.49 million
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: $4.00
• Consensus Rating: Buy

Giftify Stock Analysis - MarketRank™

Giftify scored higher than 50% of companies evaluated by MarketBeat, and ranked 176th out of 287 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.5 / 5
• Analyst Rating: Buy

Consensus Rating

Giftify has received a consensus rating of Buy. The company's average rating score is 3.00, and is based on 1 buy rating, no hold ratings, and no sell ratings.

Amount of Analyst Coverage

Giftify has received no research coverage in the past 90 days.

Earnings and Valuation

• Score: 0.0 / 5
• Proj. Earnings Growth: N/A

Price to Book Value per Share Ratio

Giftify has a P/B Ratio of 1.53. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.

Short Interest

• Score: N/A
• Short Interest Level: N/A

Short Interest

There is no current short interest data available for GIFT.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Giftify does not currently pay a dividend.

Dividend Growth

Giftify does not have a long track record of dividend growth.

Sustainability and ESG

• Score: N/A
• Environmental Score: N/A

Short Interest

There is no current short interest data available for GIFT.

News and Social Media

• Score: 3.3 / 5
• News Sentiment: N/A

News Sentiment

Giftify has a news sentiment score of 1.87. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.84 average news sentiment score of Consumer Discretionary companies.

News Coverage This Week

MarketBeat has tracked 1 news article for Giftify this week, compared to 0 articles on an average week.

Search Interest

Only 1 people have searched for GIFT on MarketBeat in the last 30 days. This is a decrease of 0% compared to the previous 30 days.

Company Ownership

• Score: 2.5 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, Giftify insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $1,670.00 in company stock.

Percentage Held by Insiders

20.50% of the stock of Giftify is held by insiders. A high percentage of insider ownership can be a sign of company health.

GIFT Stock Analysis - Frequently Asked Questions

How have GIFT shares performed this year?

Giftify's stock was trading at $1.09 on January 1st, 2025. Since then, GIFT stock has increased by 11.0% and is now trading at $1.21.

How were Giftify's earnings last quarter?

Giftify, Inc. (NASDAQ:GIFT) announced its quarterly earnings data on Tuesday, May, 13th. The company reported ($0.11) earnings per share for the quarter, missing the consensus estimate of ($0.10) by $0.01. The company had revenue of $22.28 million for the quarter, compared to analysts' expectations of $24.80 million. Giftify had a negative net margin of 21.03% and a negative trailing twelve-month return on equity of 85.66%.

How do I buy shares of Giftify?

Shares of GIFT stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

Company Calendar

• Last Earnings: 5/13/2025
• Today: 7/15/2025
• Next Earnings (Estimated): 8/12/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Consumer Discretionary
• Industry: LEISURE&REC SVS
• Sub-Industry: Retail
• Current Symbol: NASDAQ:GIFT
• Previous Symbol: NASDAQ:GIFT
• CIK: 1760233
• Web: www.rdeholdings.com
• Phone: (847) 506-9680
• Fax: N/A
• Employees: 64
• Year Founded: N/A

Price Target and Rating

• Average Price Target for Giftify: $4.00
• High Price Target: $4.00
• Low Price Target: $4.00
• Potential Upside/Downside: +230.6%
• Consensus Rating: Buy
• Rating Score (0-4): 3.00
• Research Coverage: 1 Analysts

Profitability

• EPS (Trailing Twelve Months): N/A
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: -$18.83 million
• Net Margins: -21.03%
• Pretax Margin: -21.96%
• Return on Equity: -85.66%
• Return on Assets: -51.19%

Debt

• Debt-to-Equity Ratio: 0.03
• Current Ratio: 0.79
• Quick Ratio: 0.41

Sales & Book Value

• Annual Sales: $89.69 million
• Price / Sales: 0.40
• Cash Flow: N/A
• Price / Cash Flow: N/A
• Book Value: $0.79 per share
• Price / Book: 1.53

Miscellaneous

• Outstanding Shares: 29,334,000
• Free Float: 23,321,000
• Market Cap: $35.49 million
• Optionable: N/A
• Beta: -1.58