Roku (NASDAQ:ROKU) Trading 2.6% Higher - Should You Buy?

Shares of Roku, Inc. (NASDAQ:ROKU - Get Free Report) were up 2.6% during mid-day trading on Thursday . The company traded as high as $64.82 and last traded at $64.18. Approximately 713,129 shares traded hands during mid-day trading, a decline of 81% from the average daily volume of 3,784,258 shares. The stock had previously closed at $62.58.

Wall Street Analysts Forecast Growth

ROKU has been the topic of a number of research reports. Bank of America started coverage on shares of Roku in a report on Thursday, March 27th. They issued a "buy" rating and a $100.00 price objective on the stock. FBN Securities began coverage on shares of Roku in a research report on Friday, March 28th. They set an "outperform" rating and a $93.00 price objective for the company. Pivotal Research raised Roku from a "hold" rating to a "buy" rating and raised their target price for the stock from $65.00 to $125.00 in a report on Friday, February 14th. Wells Fargo & Company cut their price target on Roku from $129.00 to $93.00 and set an "overweight" rating for the company in a report on Monday. Finally, Citizens Jmp upgraded Roku to a "strong-buy" rating in a research report on Tuesday, January 21st. One investment analyst has rated the stock with a sell rating, six have given a hold rating, eighteen have issued a buy rating and two have issued a strong buy rating to the company's stock. According to data from MarketBeat, the company currently has a consensus rating of "Moderate Buy" and a consensus price target of $89.93.

Roku Trading Up 3.7 %

The business has a 50-day moving average price of $70.99 and a 200-day moving average price of $75.52. The stock has a market cap of $9.94 billion, a PE ratio of -76.56 and a beta of 2.17.

Roku (NASDAQ:ROKU - Get Free Report) last posted its quarterly earnings data on Thursday, February 13th. The company reported ($0.24) earnings per share (EPS) for the quarter, beating the consensus estimate of ($0.44) by $0.20. Roku had a negative net margin of 3.15% and a negative return on equity of 5.34%. The business had revenue of $1.20 billion for the quarter, compared to the consensus estimate of $1.15 billion. Equities analysts expect that Roku, Inc. will post -0.3 earnings per share for the current year.

Insider Buying and Selling at Roku

In other news, CFO Dan Jedda sold 1,000 shares of the stock in a transaction dated Thursday, March 20th. The shares were sold at an average price of $75.00, for a total value of $75,000.00. Following the completion of the sale, the chief financial officer now directly owns 68,843 shares in the company, valued at $5,163,225. This represents a 1.43 % decrease in their ownership of the stock. The sale was disclosed in a filing with the Securities & Exchange Commission, which is available at this link. Also, CEO Anthony J. Wood sold 4,600 shares of the firm's stock in a transaction dated Thursday, March 20th. The stock was sold at an average price of $75.00, for a total transaction of $345,000.00. Following the completion of the transaction, the chief executive officer now directly owns 6,243 shares in the company, valued at approximately $468,225. This represents a 42.42 % decrease in their ownership of the stock. The disclosure for this sale can be found here. Insiders sold 71,905 shares of company stock valued at $6,560,876 over the last quarter. 13.98% of the stock is currently owned by insiders.

Institutional Inflows and Outflows

Institutional investors have recently bought and sold shares of the business. FMR LLC lifted its position in Roku by 31.7% during the fourth quarter. FMR LLC now owns 19,183,942 shares of the company's stock worth $1,426,134,000 after buying an additional 4,613,570 shares in the last quarter. Vanguard Group Inc. increased its stake in shares of Roku by 1.5% in the 4th quarter. Vanguard Group Inc. now owns 12,249,091 shares of the company's stock worth $910,597,000 after acquiring an additional 185,676 shares during the last quarter. Marshall Wace LLP raised its holdings in shares of Roku by 663.9% during the 4th quarter. Marshall Wace LLP now owns 2,335,813 shares of the company's stock worth $173,644,000 after acquiring an additional 2,030,036 shares during the period. T. Rowe Price Investment Management Inc. boosted its position in shares of Roku by 10.5% during the 4th quarter. T. Rowe Price Investment Management Inc. now owns 2,269,751 shares of the company's stock valued at $168,734,000 after acquiring an additional 215,841 shares during the last quarter. Finally, Geode Capital Management LLC increased its position in Roku by 2.7% during the fourth quarter. Geode Capital Management LLC now owns 2,147,259 shares of the company's stock worth $159,353,000 after purchasing an additional 56,820 shares during the last quarter. 86.30% of the stock is owned by hedge funds and other institutional investors.

Roku Company Profile

Roku, Inc, together with its subsidiaries, operates a TV streaming platform in the United states and internationally. The company operates in two segments, Platform and Devices. Its streaming platform allows users to find and access TV shows, movies, news, sports, and others. The Platform segment offers digital advertising, including direct and programmatic video advertising, media and entertainment promotional spending, and related services; and streaming services distribution, such as subscription and transaction revenue shares, and sale of premium subscriptions and branded app buttons on remote controls.