Roku (NASDAQ:ROKU) Trading Up 1.3% - Should You Buy?

Roku, Inc. (NASDAQ:ROKU - Get Free Report)'s share price was up 1.3% during mid-day trading on Friday . The company traded as high as $71.15 and last traded at $70.96. Approximately 481,709 shares were traded during trading, a decline of 87% from the average daily volume of 3,760,563 shares. The stock had previously closed at $70.07.

Analyst Ratings Changes

Several research analysts have weighed in on the stock. JPMorgan Chase & Co. lowered their target price on shares of Roku from $115.00 to $75.00 and set an "overweight" rating on the stock in a research report on Tuesday, April 22nd. Citigroup lowered their target price on shares of Roku from $81.00 to $68.00 and set a "neutral" rating on the stock in a research report on Tuesday, May 6th. Citizens Jmp upgraded shares of Roku to a "strong-buy" rating in a research report on Tuesday, January 21st. Rosenblatt Securities lowered their price target on shares of Roku from $100.00 to $75.00 and set a "neutral" rating on the stock in a research report on Friday, May 2nd. Finally, Wells Fargo & Company lowered their price target on shares of Roku from $129.00 to $93.00 and set an "overweight" rating on the stock in a research report on Monday, April 28th. One analyst has rated the stock with a sell rating, eight have assigned a hold rating, fifteen have assigned a buy rating and two have given a strong buy rating to the stock. According to MarketBeat.com, the company currently has a consensus rating of "Moderate Buy" and an average price target of $87.93.

Roku Trading Up 1.7%

The stock's 50 day moving average price is $65.88 and its 200 day moving average price is $74.47. The firm has a market cap of $10.40 billion, a PE ratio of -79.95 and a beta of 2.06.

Roku (NASDAQ:ROKU - Get Free Report) last released its quarterly earnings results on Thursday, May 1st. The company reported ($0.19) earnings per share for the quarter, beating analysts' consensus estimates of ($0.27) by $0.08. The business had revenue of $1.02 billion during the quarter, compared to analyst estimates of $1.01 billion. Roku had a negative net margin of 3.15% and a negative return on equity of 5.34%. The business's revenue was up 15.8% on a year-over-year basis. During the same period last year, the business earned ($0.35) EPS. Analysts forecast that Roku, Inc. will post -0.3 earnings per share for the current year.

Insider Activity at Roku

In other Roku news, insider Charles Collier sold 7,181 shares of the firm's stock in a transaction on Tuesday, March 4th. The shares were sold at an average price of $78.25, for a total transaction of $561,913.25. Following the completion of the transaction, the insider now directly owns 7,380 shares of the company's stock, valued at $577,485. This trade represents a 49.32% decrease in their position. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is available at the SEC website. Also, CAO Matthew C. Banks sold 1,906 shares of the firm's stock in a transaction on Tuesday, March 4th. The stock was sold at an average price of $80.36, for a total transaction of $153,166.16. Following the transaction, the chief accounting officer now directly owns 7,256 shares of the company's stock, valued at approximately $583,092.16. This represents a 20.80% decrease in their ownership of the stock. The disclosure for this sale can be found here. In the last three months, insiders sold 17,111 shares of company stock valued at $1,365,112. Corporate insiders own 13.98% of the company's stock.

Institutional Inflows and Outflows

Hedge funds have recently added to or reduced their stakes in the stock. Geneos Wealth Management Inc. lifted its position in shares of Roku by 369.9% in the 4th quarter. Geneos Wealth Management Inc. now owns 343 shares of the company's stock worth $25,000 after buying an additional 270 shares during the last quarter. Garde Capital Inc. bought a new position in shares of Roku in the 1st quarter worth about $25,000. Banque Transatlantique SA bought a new position in shares of Roku in the 1st quarter worth about $28,000. Vision Financial Markets LLC bought a new position in shares of Roku in the 4th quarter worth about $30,000. Finally, Beaird Harris Wealth Management LLC bought a new position in shares of Roku in the 1st quarter worth about $30,000. 86.30% of the stock is owned by institutional investors and hedge funds.

Roku Company Profile

Roku, Inc, together with its subsidiaries, operates a TV streaming platform in the United states and internationally. The company operates in two segments, Platform and Devices. Its streaming platform allows users to find and access TV shows, movies, news, sports, and others. The Platform segment offers digital advertising, including direct and programmatic video advertising, media and entertainment promotional spending, and related services; and streaming services distribution, such as subscription and transaction revenue shares, and sale of premium subscriptions and branded app buttons on remote controls.

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