WeBuy Global (NASDAQ:WBUY) is a China-based cross-border e-commerce company that connects international brands with consumers in Greater China and other Asia-Pacific markets. The company operates an online retail platform and mobile app that feature a curated selection of products sourced directly from overseas suppliers. By leveraging its proprietary marketplace technology, WeBuy Global aims to streamline the shopping experience for customers seeking authentic global goods.
WeBuy Global’s product portfolio spans beauty and skincare, health supplements, personal care, consumer electronics and lifestyle products. The company provides end-to-end services that include product procurement, quality control, bonded warehousing, last-mile logistics and after-sales support. A centralized supply-chain infrastructure and partnerships with logistics providers enable rapid order fulfillment and transparent tracking for cross-border shipments.
Founded in 2013 by veteran e-commerce entrepreneurs, WeBuy Global has grown from a small online retailer into a full-service digital commerce operator. The company maintains bonded warehouses in key Chinese ports and has established regional distribution centers to support expansion into Hong Kong, Taiwan and Southeast Asia. Over the years, WeBuy Global has built relationships with global consumer brands seeking direct access to the growing Chinese market, differentiating itself through a focus on product authenticity and customer trust.
WeBuy Global is helmed by CEO Zhang Wei, who brings more than 15 years of experience in supply-chain management and digital marketing, and CFO Li Ning, a former financial executive at a leading online retailer. Under their leadership, the company continues to enhance its technology platform, invest in live-streaming commerce capabilities and pursue strategic partnerships that strengthen its cross-border ecosystem.
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