WH Smith (LON:SMWH) Stock Price Crosses Above 200-Day Moving Average - Here's Why

Key Points

• WH Smith's stock price has crossed above its 200-day moving average, indicating potential upward momentum, last trading at GBX 1,085.61 ($14.71).
• Analysts have a consensus rating of "Moderate Buy" for WH Smith, with an average price target of GBX 1,430 ($19.38) even as Canaccord Genuity Group lowered its target to GBX 1,350 ($18.30).
• The company operates in two segments, Travel and High Street, offering products primarily in locations such as airports and hospitals.

WH Smith PLC (LON:SMWH - Get Free Report)'s share price passed above its two hundred day moving average during trading on Friday . The stock has a two hundred day moving average of GBX 1,063.48 ($14.27) and traded as high as GBX 1,096 ($14.71). WH Smith shares last traded at GBX 1,085.61 ($14.57), with a volume of 105,820 shares.

Wall Street Analysts Forecast Growth

SMWH has been the subject of a number of research analyst reports. Canaccord Genuity Group cut their price objective on shares of WH Smith from GBX 1,460 to GBX 1,350 and set a "buy" rating for the company in a report on Monday, June 9th. JPMorgan Chase & Co. reaffirmed an "overweight" rating on shares of WH Smith in a report on Wednesday, July 30th. Four research analysts have rated the stock with a Buy rating and one has given a Hold rating to the company's stock. Based on data from MarketBeat, the company currently has an average rating of "Moderate Buy" and an average target price of GBX 1,430.

WH Smith Stock Performance

The business's fifty day moving average is GBX 1,065.81 and its two-hundred day moving average is GBX 1,055.22. The company has a quick ratio of 0.42, a current ratio of 0.85 and a debt-to-equity ratio of 253.13. The stock has a market capitalization of £850.19 million, a PE ratio of 13.62, a price-to-earnings-growth ratio of 2.65 and a beta of 1.67.

About WH Smith

WH Smith PLC operates as a retailer in the United Kingdom and internationally. It operates in two segments, Travel and High Street. The Travel segment offers news, books, and convenience for travelling customers. It operates stores in airports, hospitals, railway stations, and motorway service areas.