Zeta Global (NYSE:ZETA) Shares Up 6.2% - Here's Why

Key Points

• Zeta Global's stock price rose by 6.2% on Friday, reaching $18.92 after closing at $17.81, with trading volume down 41% from its average.
• Several analysts have raised their price targets for Zeta Global, with Bank of America setting a new target at $24.00 and Morgan Stanley at $20.00, indicating a generally positive outlook.
• Institutional investors are heavily invested in Zeta Global, with 87.75% of the stock owned by such investors, including significant increases from firms like Greenvale Capital and UBS AM.

Zeta Global Holdings Corp. (NYSE:ZETA - Get Free Report) shot up 6.2% during mid-day trading on Friday . The stock traded as high as $18.77 and last traded at $18.92. 4,068,365 shares traded hands during trading, a decline of 41% from the average session volume of 6,946,479 shares. The stock had previously closed at $17.81.

Analysts Set New Price Targets

Several research analysts recently weighed in on ZETA shares. Morgan Stanley boosted their price target on shares of Zeta Global from $15.00 to $20.00 and gave the stock an "equal weight" rating in a report on Wednesday, August 6th. Bank of America lifted their price objective on shares of Zeta Global from $20.00 to $24.00 and gave the stock a "buy" rating in a research report on Wednesday, August 6th. Wall Street Zen raised shares of Zeta Global from a "hold" rating to a "buy" rating in a research note on Saturday, August 9th. The Goldman Sachs Group upped their price objective on shares of Zeta Global from $16.00 to $18.00 and gave the company a "neutral" rating in a research note on Thursday, August 7th. Finally, Needham & Company LLC cut their price objective on shares of Zeta Global from $43.00 to $25.00 and set a "buy" rating for the company in a research note on Friday, May 2nd. Four investment analysts have rated the stock with a hold rating and twelve have given a buy rating to the company's stock. According to MarketBeat, the stock currently has an average rating of "Moderate Buy" and an average price target of $30.14.

Zeta Global Stock Performance

The company has a debt-to-equity ratio of 0.29, a quick ratio of 3.25 and a current ratio of 3.25. The stock has a market capitalization of $4.45 billion, a PE ratio of -99.55 and a beta of 1.28. The firm has a 50 day moving average of $15.36 and a 200-day moving average of $15.29.

Institutional Investors Weigh In On Zeta Global

Several large investors have recently modified their holdings of ZETA. Greenvale Capital LLP boosted its position in shares of Zeta Global by 178.0% during the second quarter. Greenvale Capital LLP now owns 6,951,181 shares of the company's stock worth $107,674,000 after buying an additional 4,451,181 shares during the period. UBS AM A Distinct Business Unit of UBS Asset Management Americas LLC boosted its position in shares of Zeta Global by 753.3% during the first quarter. UBS AM A Distinct Business Unit of UBS Asset Management Americas LLC now owns 6,306,270 shares of the company's stock worth $85,513,000 after buying an additional 5,567,201 shares during the period. Geode Capital Management LLC boosted its position in Zeta Global by 3.8% during the second quarter. Geode Capital Management LLC now owns 4,835,620 shares of the company's stock valued at $74,913,000 after purchasing an additional 174,972 shares during the last quarter. State Street Corp increased its stake in shares of Zeta Global by 4.8% in the 2nd quarter. State Street Corp now owns 4,671,750 shares of the company's stock valued at $72,365,000 after purchasing an additional 215,932 shares during the last quarter. Finally, Yong Rong HK Asset Management Ltd acquired a new stake in shares of Zeta Global during the 1st quarter valued at $38,748,000. 87.75% of the stock is currently owned by institutional investors.

Zeta Global Company Profile

Zeta Global Holdings Corp. operates an omnichannel data-driven cloud platform that provides enterprises with consumer intelligence and marketing automation software in the United States and internationally. The company's Zeta Marketing Platform analyzes billions of structured and unstructured data points to predict consumer intent by leveraging sophisticated machine learning algorithms and the industry's opted-in data set for omnichannel marketing; and Consumer Data platform ingests, analyzes, and distills disparate data points to generate a single view of a consumer, encompassing identity, profile characteristics, behaviors, and purchase intent.

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