Zeta Global (NYSE:ZETA) Shares Down 4.3% - Should You Sell?

Zeta Global Holdings Corp. (NYSE:ZETA - Get Free Report) traded down 4.3% during trading on Friday . The stock traded as low as $14.44 and last traded at $14.29. 1,428,031 shares changed hands during trading, a decline of 76% from the average session volume of 6,071,239 shares. The stock had previously closed at $14.94.

Analyst Upgrades and Downgrades

Several research firms have recently weighed in on ZETA. Royal Bank Of Canada reduced their target price on shares of Zeta Global from $40.00 to $30.00 and set an "outperform" rating for the company in a research note on Monday, April 28th. Canaccord Genuity Group dropped their target price on Zeta Global from $28.00 to $26.00 and set a "buy" rating on the stock in a research report on Friday, May 2nd. Morgan Stanley reduced their price target on Zeta Global from $25.00 to $15.00 and set an "equal weight" rating for the company in a research report on Wednesday, April 16th. The Goldman Sachs Group decreased their price objective on Zeta Global from $27.00 to $16.00 and set a "neutral" rating on the stock in a research note on Monday, May 5th. Finally, Needham & Company LLC cut their target price on Zeta Global from $43.00 to $25.00 and set a "buy" rating for the company in a research note on Friday, May 2nd. Four analysts have rated the stock with a hold rating and eleven have issued a buy rating to the stock. Based on data from MarketBeat.com, Zeta Global has a consensus rating of "Moderate Buy" and a consensus target price of $30.36.

Zeta Global Stock Performance

The company has a market capitalization of $3.34 billion, a P/E ratio of -48.95, a PEG ratio of 30.81 and a beta of 1.29. The company has a quick ratio of 3.33, a current ratio of 3.33 and a debt-to-equity ratio of 0.29. The company's 50-day moving average is $13.95 and its two-hundred day moving average is $15.53.

Institutional Trading of Zeta Global

A number of hedge funds have recently made changes to their positions in the stock. Optiver Holding B.V. lifted its stake in Zeta Global by 60.9% during the fourth quarter. Optiver Holding B.V. now owns 1,406 shares of the company's stock worth $25,000 after purchasing an additional 532 shares during the last quarter. Bartlett & CO. Wealth Management LLC bought a new position in shares of Zeta Global during the 1st quarter valued at about $27,000. Quarry LP raised its holdings in shares of Zeta Global by 963.9% during the 1st quarter. Quarry LP now owns 2,181 shares of the company's stock valued at $30,000 after buying an additional 1,976 shares in the last quarter. Coppell Advisory Solutions LLC lifted its position in Zeta Global by 244.1% in the 4th quarter. Coppell Advisory Solutions LLC now owns 1,693 shares of the company's stock worth $31,000 after buying an additional 1,201 shares during the last quarter. Finally, Banque Cantonale Vaudoise purchased a new stake in Zeta Global in the first quarter worth approximately $32,000. 87.75% of the stock is owned by institutional investors.

About Zeta Global

Zeta Global Holdings Corp. operates an omnichannel data-driven cloud platform that provides enterprises with consumer intelligence and marketing automation software in the United States and internationally. The company's Zeta Marketing Platform analyzes billions of structured and unstructured data points to predict consumer intent by leveraging sophisticated machine learning algorithms and the industry's opted-in data set for omnichannel marketing; and Consumer Data platform ingests, analyzes, and distills disparate data points to generate a single view of a consumer, encompassing identity, profile characteristics, behaviors, and purchase intent.