Zeta Global (NYSE:ZETA) Stock Price Down 4.3% - Should You Sell?

Zeta Global Holdings Corp. (NYSE:ZETA - Get Free Report)'s stock price dropped 4.3% during mid-day trading on Friday . The stock traded as low as $14.44 and last traded at $14.29. Approximately 1,428,031 shares traded hands during mid-day trading, a decline of 76% from the average daily volume of 6,071,239 shares. The stock had previously closed at $14.94.

Analyst Upgrades and Downgrades

A number of research firms have recently issued reports on ZETA. Truist Financial cut their price objective on Zeta Global from $42.00 to $34.00 and set a "buy" rating for the company in a research report on Wednesday, April 16th. Needham & Company LLC decreased their price objective on shares of Zeta Global from $43.00 to $25.00 and set a "buy" rating on the stock in a report on Friday, May 2nd. Morgan Stanley dropped their price objective on shares of Zeta Global from $25.00 to $15.00 and set an "equal weight" rating on the stock in a research report on Wednesday, April 16th. B. Riley reduced their target price on shares of Zeta Global from $44.00 to $29.00 and set a "buy" rating for the company in a report on Tuesday, April 22nd. Finally, Royal Bank Of Canada lowered their price target on shares of Zeta Global from $40.00 to $30.00 and set an "outperform" rating on the stock in a report on Monday, April 28th. Four equities research analysts have rated the stock with a hold rating and eleven have given a buy rating to the stock. According to data from MarketBeat.com, the company currently has a consensus rating of "Moderate Buy" and a consensus price target of $30.36.

Zeta Global Price Performance

The stock has a market capitalization of $3.30 billion, a price-to-earnings ratio of -48.38, a P/E/G ratio of 32.88 and a beta of 1.29. The company has a quick ratio of 3.33, a current ratio of 3.33 and a debt-to-equity ratio of 0.29. The business's 50 day simple moving average is $13.94 and its 200-day simple moving average is $15.60.

Institutional Investors Weigh In On Zeta Global

A number of large investors have recently bought and sold shares of ZETA. Optiver Holding B.V. grew its stake in Zeta Global by 60.9% during the fourth quarter. Optiver Holding B.V. now owns 1,406 shares of the company's stock worth $25,000 after buying an additional 532 shares in the last quarter. Rakuten Securities Inc. acquired a new stake in Zeta Global during the fourth quarter worth about $27,000. Bartlett & CO. Wealth Management LLC acquired a new stake in Zeta Global during the first quarter worth about $27,000. Quarry LP boosted its stake in shares of Zeta Global by 963.9% in the 1st quarter. Quarry LP now owns 2,181 shares of the company's stock valued at $30,000 after purchasing an additional 1,976 shares in the last quarter. Finally, Coppell Advisory Solutions LLC boosted its stake in shares of Zeta Global by 244.1% in the 4th quarter. Coppell Advisory Solutions LLC now owns 1,693 shares of the company's stock valued at $31,000 after purchasing an additional 1,201 shares in the last quarter. 87.75% of the stock is currently owned by institutional investors and hedge funds.

Zeta Global Company Profile

Zeta Global Holdings Corp. operates an omnichannel data-driven cloud platform that provides enterprises with consumer intelligence and marketing automation software in the United States and internationally. The company's Zeta Marketing Platform analyzes billions of structured and unstructured data points to predict consumer intent by leveraging sophisticated machine learning algorithms and the industry's opted-in data set for omnichannel marketing; and Consumer Data platform ingests, analyzes, and distills disparate data points to generate a single view of a consumer, encompassing identity, profile characteristics, behaviors, and purchase intent.