Stock Traders Purchase High Volume of Call Options on Zeta Global (NYSE:ZETA)

Zeta Global Holdings Corp. (NYSE:ZETA - Get Free Report) was the recipient of some unusual options trading on Friday. Stock investors purchased 15,810 call options on the company. This is an increase of 67% compared to the typical volume of 9,477 call options.

Zeta Global Stock Up 18.6%

Shares of NYSE ZETA traded up $2.64 during mid-day trading on Monday, reaching $16.82. The company had a trading volume of 38,788,321 shares, compared to its average volume of 5,687,355. The company has a debt-to-equity ratio of 0.29, a quick ratio of 3.33 and a current ratio of 3.33. The company has a market capitalization of $3.96 billion, a price-to-earnings ratio of -58.00, a PEG ratio of 31.21 and a beta of 1.25. The stock has a fifty day moving average of $13.06 and a two-hundred day moving average of $16.13. Zeta Global has a 12-month low of $10.69 and a 12-month high of $38.20.

Wall Street Analyst Weigh In

ZETA has been the topic of several research analyst reports. Barclays lowered their price target on Zeta Global from $32.00 to $18.00 and set an "equal weight" rating on the stock in a research report on Thursday, February 27th. B. Riley lowered their target price on Zeta Global from $44.00 to $29.00 and set a "buy" rating on the stock in a report on Tuesday, April 22nd. DA Davidson dropped their price target on shares of Zeta Global from $42.00 to $25.00 and set a "buy" rating on the stock in a research report on Monday, April 14th. William Blair restated an "outperform" rating on shares of Zeta Global in a research report on Wednesday, February 26th. Finally, Needham & Company LLC lowered their price objective on shares of Zeta Global from $43.00 to $25.00 and set a "buy" rating on the stock in a research note on Friday, May 2nd. Four equities research analysts have rated the stock with a hold rating and eleven have issued a buy rating to the company. According to MarketBeat, the company has an average rating of "Moderate Buy" and a consensus price target of $30.36.

Institutional Inflows and Outflows

Several large investors have recently added to or reduced their stakes in the stock. Principal Financial Group Inc. boosted its stake in shares of Zeta Global by 10.1% during the 4th quarter. Principal Financial Group Inc. now owns 149,788 shares of the company's stock valued at $2,695,000 after buying an additional 13,730 shares during the period. Cetera Investment Advisers purchased a new stake in shares of Zeta Global during the fourth quarter worth $538,000. Bank of New York Mellon Corp boosted its position in Zeta Global by 54.2% during the fourth quarter. Bank of New York Mellon Corp now owns 772,768 shares of the company's stock valued at $13,902,000 after purchasing an additional 271,562 shares during the last quarter. IFP Advisors Inc acquired a new stake in Zeta Global during the fourth quarter valued at $72,000. Finally, US Bancorp DE grew its stake in Zeta Global by 246.9% in the fourth quarter. US Bancorp DE now owns 35,209 shares of the company's stock valued at $633,000 after purchasing an additional 25,059 shares in the last quarter. Institutional investors and hedge funds own 87.75% of the company's stock.

Zeta Global Company Profile

Zeta Global Holdings Corp. operates an omnichannel data-driven cloud platform that provides enterprises with consumer intelligence and marketing automation software in the United States and internationally. The company's Zeta Marketing Platform analyzes billions of structured and unstructured data points to predict consumer intent by leveraging sophisticated machine learning algorithms and the industry's opted-in data set for omnichannel marketing; and Consumer Data platform ingests, analyzes, and distills disparate data points to generate a single view of a consumer, encompassing identity, profile characteristics, behaviors, and purchase intent.