Free Trial

Can Kirkland's Cycle Pick Up Again? Earnings May Have An Answer

Kirkland's stock price and storefront

Key Points

  • Despite contractions felt in the real estate market, affecting sub-industries reliant on it, Kirkland's presents a near 100% value proposition in the home furnishing industry. 
  • The company's first quarter 2023 earnings results may point to the beginning of a new turnaround in the demand cycle, as comparable sales saw positive results in the past month. 
  • More aggressive pricing strategies, alongside improving merchandise input costs, are allowing the underlying gross margins of the business to expand. 
  • Closing underperforming stores will free additional resources to be allocated toward better-performing locations and higher ROI projects. These may be some of the tailwinds analysts sought to justify the stock breaking out from its current trading channel.
  • 5 stocks we like better than Kirkland's

As one of the backbones of the American economy as consumers know it today, the real estate market is the center-hub point for a variety of other industries that depend on the underlying activity and volumes of the main. As inflation rates in the United States ran their path to multi-year highs, the FED saw no other choice but to step in and backstop any further increases by raising interest rates and retiring some liquidity from the economy, in an attempt to slow it down to more normalized levels. 

As a result of rising rates, mortgage lending costs also increased to match similar advances and make the subsequent buy/sell volumes decline with them. These trends can be visualized by dissecting the data within U.S. housing starts and building permits, which have declined significantly since their highs in 2022. Shares of home furnishing stocks have taken a beating following these developments. However, these declines have opened the path for Kirkland's NASDAQ: KIRK to propose a 93% upside potential from today's prices. 

A Sustained Player

Kirkland's has announced its first quarter 2023 earnings results; investors can find small hidden gems in the company's press release, despite some initially disappointing results. Shares of Kirkland's have declined by as much as 6% during Thursday's trading session, providing the perfect opportunity for investors to capitalize on a short-term cycle turnaround. Executives state within the release that despite a 4.4% decrease in net revenues, April saw "... positive comparable sales..." which can be an early sign of seasonality coming back to act in favor of a more significant recovery.

More importantly, specific changes took place within the company's gross margin levels. The first quarter of 2022 saw gross margins of 27.4%, a slightly higher rate than today's 26.7%. This decline need not be all negative news, as it can be attributed to aggressive pricing strategies implemented by Kirkland's management, incentives, and other programs that delivered positive results during the quarter, placing yet another catalyst to boost a new cycle into place. There are other, more speculative and out of management's hands, trends that can further support increased margin levels for the business.


Executives point to current merchandise input costs, as they were previously derailed from any normalized historical trends. Shipping and freight costs saw one of their highest levels during 2022, which directly fed into increased costs for Kirkland's to receive their inventory. However, as a direct operator in the industry states, ZIM Integrated Shipping Services NYSE: ZIM management has laid out a reasonable timeline for cost expectancy. Shipping and freight rates are expected to decline during the second half of 2023, and continue well into 2024. These trends, alongside bottoming housing starts and building permit volumes in the United States can act as further catalysts for a new rally.

Seamless Improvement

Kirkland's management reported the closure of three stores during the quarter, leaving the company with 343 stores in total. The company's 2022 investor presentation laid a path to improve efficiency and profitability under its 'infrastructure improvement' strategies. During the presentation, it was stated that fifty-nine stores were closed due to being 'underperformers.' Closing stores could be seen as a sign of contraction in the business; however, since these targeted stores are categorized as underperforming, they were essentially cost centers for the company and whose elimination can only bring additional resources to be redeployed into better-performing stores and other valuable projects.

These are some of the initial strategies that executives are looking to implement, with the objective being returning Kirkland's to its former net income and positive free cash flow levels. By regrouping resources saved from closed stores, coupled with ending the quarter with a cash balance of $7.1 million, the company is well positioned to capitalize on product mix and merchandise marketing strategies. 

These developments, alongside a real estate recovery scenario presented by bottoming economic indicators in the industry, have pushed Kirkland's analyst ratings higher. Analysts point to a $5.75 per share median price target, representing a near 93% upside from today's prices. KIRK stock has been trading within a tight channel, between $2.50 and $4.50 per share. A reasonably positive development seen in April's comparable sales, accompanied by analyst targets, could lay the foundation for a breakout from this range. However, investors should look for additional momentum from a company-specific and industry-wide perspective in the coming months.

→ Get in before Reddit does (From Traders Agency) (Ad)

Should you invest $1,000 in Kirkland's right now?

Before you consider Kirkland's, you'll want to hear this.

MarketBeat keeps track of Wall Street's top-rated and best performing research analysts and the stocks they recommend to their clients on a daily basis. MarketBeat has identified the five stocks that top analysts are quietly whispering to their clients to buy now before the broader market catches on... and Kirkland's wasn't on the list.

While Kirkland's currently has a "Buy" rating among analysts, top-rated analysts believe these five stocks are better buys.

View The Five Stocks Here

Ten Starter Stocks For Beginners to Buy Now Cover

Just getting into the stock market? These 10 simple stocks can help beginning investors build long-term wealth without knowing options, technicals, or other advanced strategies.

Get This Free Report
Gabriel Osorio-Mazilli
About The Author

Gabriel Osorio-Mazilli

Contributing Author

Value Stocks, Asian Markets, Macro Economics

Like this article? Share it with a colleague.

Companies Mentioned in This Article

CompanyMarketRank™Current PricePrice ChangeDividend YieldP/E RatioConsensus RatingConsensus Price Target
Kirkland's (KIRK)
0.6843 of 5 stars
0.68 / 5 stars
$1.69-3.4%N/A-0.88Buy$7.00
ZIM Integrated Shipping Services (ZIM)
0.7522 of 5 stars
0.75 / 5 stars
$17.05-4.6%5.40%-0.81Reduce$12.01
Compare These Stocks  Add These Stocks to My Watchlist 


Featured Articles and Offers

Recent Videos

CPI News Breakdown: Key Market Moves to Follow
Understanding Oversold Stocks
Inside Pelosi’s Latest Stock Moves

Stock Lists

All Stock Lists

Investing Tools

Calendars and Tools

Search Headlines