×
S&P 500   3,825.33
DOW   31,097.26
QQQ   282.13
S&P 500   3,825.33
DOW   31,097.26
QQQ   282.13
S&P 500   3,825.33
DOW   31,097.26
QQQ   282.13
S&P 500   3,825.33
DOW   31,097.26
QQQ   282.13

Chipotle (NYSE: CMG) Looks Unstoppable

Monday, January 4, 2021 | Nick Vasco
Chipotle (NYSE: CMG) Looks Unstoppable2020 is a year that most restaurants would like to forget. Chipotle (NYSE: CMG), however, is a notable exception. After watching its stock lose more than half its value in the early stages of the pandemic, Chipotle shares roared back, closing the year up 65.7%.

Chipotle’s performance can be largely attributed to its digital success. Just look at the numbers from the first three quarters of 2020:

Q1: Digital sales up 80% yoy to 26.3% of overall revenue.

Q2: Digital sales up 216% yoy to 61% of overall revenue.

Q3: Digital sales up 202% to 49% of overall revenue.

That small digital slowdown in Q3 was more than offset by Chipotle’s dine-in sales, as the company’s overall sales increased 14% yoy in Q3 vs. an overall sales decrease of 4.8% yoy in Q2.

On its Q3 earnings call, Chipotle said that, “Since sales troughed in late March, we've been able to retain 80% to 85% of our digital sales gains while recovering 50% to 55% of our in-store sales.” Moving forward, some, but not much, of the digital gains will be lost. But at the same time, in-store sales should approach 100% of pre-pandemic levels. That’s a recipe for high growth in 2021 and 2022.

Chipotle’s New Menu Items Give Customers What They Want

Chipotle has been testing two new menu items: cauliflower rice and quesadillas. CMG shareholders have reason to be optimistic about both.

Cauliflower rice will be a welcome sight for health conscious Chipotle customers. Chipotle’s signature cilantro lime rice is delicious, but it’s high in carbs. Cauliflower rice, on the other hand, is having a moment because it’s low in cards and high in antioxidants.


The company started testing cauliflower rice in July at 55 locations in Colorado and Wisconsin. At the time, Chief Marketing Officer Chris Brandt said that, “To date, one out of three new menu item requests from Chipotle customers is for cauliflower rice.” Though the rice costs an extra $2, it’s safe to say that most cauliflower loving Chipotle customers will be undeterred after years of shrugging off the extra charges for guacamole.

According to Chipotle, quesadillas are “the number-one requested new menu item by our customers.” Right now, quesadillas are only available as a digital option in a few markets. But Chipotle is “optimistic about the potential for quesadillas to be available nationwide at some point in the future.”

It’s still unclear when these promising new menu items will be rolled out nationally, but Chipotle isn’t one to twiddle its thumbs. You can be confident that the company is actively working to make cauliflower rice and quesadillas available across the world. When that time comes, it’s likely that Chipotle’s sales will get a nice boost.

Margins Will Improve Post-Pandemic

In Q3, Chipotle’s restaurant-level margin came in 19.5%. That was 130 basis points lower than Q3 2019, but Chipotle’s management estimates that COVID-19 was directly/indirectly responsible for 100 basis points of margin drag.

The COVID-related costs should be a thing of the past by sometime in the second half of 2021. Moreover, Chipotle is raising its menu prices, which will provide a boost to margins. And if cauliflower rice launches worldwide and a significant number of customers throw it on their burritos for $2 extra? Look out.

How Should You Play Chipotle?

After busting out to all-time highs in mid-December, Chipotle shares started to pullback around the holidays.

Volume has been light on the pullback, which is normally a good sign, but you might not want to read into it too much – volume is typically light in the last week of the year with many traders on vacation.

Chipotle (NYSE: CMG) Looks Unstoppable

That said, Chipotle shares remain in an uptrend. Most importantly, the fundamentals are in place to justify a higher share price. Chipotle has very realistic plans to double its worldwide footprint and can feasibly continue to grow comps for years to come. Short-term weakness should be viewed as a potential buying opportunity.

Chipotle Mexican Grill is a part of the Entrepreneur Index, which tracks some of the largest publicly traded companies founded and run by entrepreneurs.

Companies Mentioned in This Article

CompanyMarketRank™Current PricePrice ChangeDividend YieldP/E RatioConsensus RatingConsensus Price Target
Chipotle Mexican Grill (CMG)
2.4528 of 5 stars
$1,306.800.0%N/A54.31Moderate Buy$1,932.75
Compare These Stocks  Add These Stocks to My Watchlist 

Should you invest $1,000 in Chipotle Mexican Grill right now?

Before you consider Chipotle Mexican Grill, you'll want to hear this.

MarketBeat keeps track of Wall Street's top-rated and best performing research analysts and the stocks they recommend to their clients on a daily basis. MarketBeat has identified the five stocks that top analysts are quietly whispering to their clients to buy now before the broader market catches on... and Chipotle Mexican Grill wasn't on the list.

While Chipotle Mexican Grill currently has a "Moderate Buy" rating among analysts, top-rated analysts believe these five stocks are better buys.

View The 5 Stocks Here

Free Email Newsletter

Complete the form below to receive the latest headlines and analysts' recommendations for your stocks with our free daily email newsletter:


Most Read This Week

Recent Articles

Search Headlines:

Latest PodcastSpot Opportunities Even When Disaster Strikes

Today Kate sits down with repeat guest Andrew Chanin, Co-Founder and CEO of ETF manager ProcureAM. Andrew shares the story behind the launch of the Procure Disaster Recovery Strategy ETF (FEMA).

MarketBeat Resources

Premium Research Tools

MarketBeat All Access subscribers can access stock screeners, the Idea Engine, data export tools, research reports, and other premium tools.

Discover All Access

Market Data and Calendars

Looking for new stock ideas? Want to see which stocks are moving? View our full suite of financial calendars and market data tables, all for free.

View Market Data

Investing Education and Resources

Receive a free world-class investing education from MarketBeat. Learn about financial terms, types of investments, trading strategies and more.

Financial Terms
Details Here
MarketBeat - Stock Market News and Research Tools logo

MarketBeat empowers individual investors to make better trading decisions by providing real-time financial data and objective market analysis. Whether you’re looking for analyst ratings, corporate buybacks, dividends, earnings, economic reports, financials, insider trades, IPOs, SEC filings or stock splits, MarketBeat has the objective information you need to analyze any stock. Learn more about MarketBeat.

MarketBeat is accredited by the Better Business Bureau MarketBeat is rated as Great on TrustPilot

© American Consumer News, LLC dba MarketBeat® 2010-2022. All rights reserved.
326 E 8th St #105, Sioux Falls, SD 57103 | U.S. Based Support Team at contact@marketbeat.com | (844) 978-6257
MarketBeat does not provide personalized financial advice and does not issue recommendations or offers to buy stock or sell any security.

Our Accessibility Statement | Terms of Service | Do Not Sell My Information | RSS Feeds

© 2022 Market data provided is at least 10-minutes delayed and hosted by Barchart Solutions. Information is provided 'as-is' and solely for informational purposes, not for trading purposes or advice, and is delayed. To see all exchange delays and terms of use please see disclaimer.