Skip to main content

This Is The Greatest Sector Rotation Ever Seen

Tuesday, April 14, 2020 | Thomas Hughes
The Market Corrected But Secular Trends Are Still Intact

To be a truly successful investor, one whose intent is the long-term growth and accumulation of wealth, you have to have a long-term perspective. While the coronavirus pandemic sparked a massive correction in the equities market the damage done to markets is debatable from the long-term perspective. In my view, the view of a long-term investor intent on capitalizing on market trends, the damage done is minimal, even expected, and will only lead to massive gains down the road.

The trend that requires the most attention right now is the secular trend. The secular trend is the strongest trend a market can experience as it encompasses all participants. The current secular trend is bullish, a trend driven by demographics, and that trend is not broken. The coronavirus bear-market brought the S&P 500 (SPY) right down to its breaking point and then bounced. Why? Because the outlook for revenue and earnings growth is still present however dark the times may seem now. 

This Is The Greatest Sector Rotation Ever Seen

What, Exactly, Is A Sector Rotation

The equities markets thrive on cycles, the cycle it loves most is the business cycle although there are others to be aware of. The business cycle is important to understand because it impacts which businesses will do better when. Because the business cycle can last many years not all stocks will perform the same at all points within the cycle. When investors move en masse from one sector to another chasing performance it's called Sector Rotation.

Early in the cycle industrial and materials stocks may do better as companies ramp their efforts. Later in the cycle, consumer stocks may do well because employment is high and consumer spending is well-supported. Other times, during business-cycle contractions, staples stocks and real assets like utilities perform best.

The point is that there are times when the market, at a fundamental and secular level, will begin to shun one type of stock or sector in favor of another. When that happens, equity markets tend to correct and enter periods of consolidation or sideways movement that will last until either buyers or sellers win the upper hand.

Stable Revenue, Growth, and Dividends Are What You Want To Own Now

The nature of this rotation is a bit different because it is driven in part by secular forces, in part by the business cycle and now by societal changes related to the coronavirus. Because of this, the rotation is less about sector although that is still important. The rotation now, in my opinion, is more about quality and the ability to deliver value in these new conditions. Basically,  Investors are fleeing higher-risk equities and those with heavy viral exposure in favor of revenue stability and, more importantly, dividends.]

A look into the foodservice industry is a good example. Sit-down establishments like Cracker Barrel, The Cheesecake Factory, Ruth’s Chris, and Red Robin are in dire straits. They can’t, or haven’t yet, adapted to the new social-distancing paradigm and have lowered guidance, cut spending, ended buybacks and suspended their dividends. Other restaurants, restaurants like Dunkin Donuts, McDonald’s, and Chipotle Mexican Grill have staged massive rebounds because they’re proving their ability to adapt and succeed.

Rotation, Consolidation, And Continuation Are In My Forecast

Sector rotations often result in consolidation within a market as one group of investors exits and another enters. Consolidations often turn into continuation patterns and that is what I am seeing in the charts now. A consolidation pattern with the long-term secular bull market that will eventually become a continuation pattern.

What makes this the greatest sector rotation ever seen is its duration. If you look back over the chart of the S&P 500 monthly candles you can see this sector rotation began long-before the coronavirus pandemic set in. You might say it began with the Trade War but that was only a catalyst. Now, two years later, the coronavirus has triggered another rotation that could take another few years.

This Is The Greatest Sector Rotation Ever Seen

While we are expecting the pandemic to end within the next few months its impact will linger. Not only will earnings and economic activity be impacted the rest of this year, but the outlook for some business models is also bleak for the next several. Any business that relies on large groups of people congregating together is likely to see an impact on its revenues that could last indefinitely.

Because price action is confirming support at the secular trend line and growth is in the forecast for next year I expect this rotation/consolidation will become a continuation soon. The caveat is that soon, in the secular sense, could be as long as three years so patience is a must. Until then, focus on solid dividend-paying stocks and you will see your account outperform the broad market.

Featured Article: What is quantitative easing?


7 Internet of Things Stocks That Are a Perfect Fit to Our Connected Future

When you say the Internet of Things (IoT) you may get different responses. I like to think of it broadly as being about connection. It’s about devices that can connect with each other, and with the internet. And this provides users with the solutions that are making our lives more convenient.

The most basic, and ubiquitous, example of an IoT device is the smartphone that many of us have with us at all times. But think about what that has led to. Home assistants, security cameras, fitness apps, and so much more are all enabled by the internet of things.

IoT took on even more importance in the pandemic as businesses had to find a way to ensure the security and viability of their networks even as their employees were scattered remotely. This created demand for edge and cloud computing solutions that are also facilitated by the internet of things.

And yes, this is just the start. The need for more and more data is powering demand for IoT solution in areas such as autonomous vehicles.

But the good news is that this is an area that is still very much in its growth phase. And that means there is no lack of companies that you can find to trade in this sector. To help you get started, we’ve put together this special presentation that highlights seven such companies and the reasons why we believe they merit adding to your portfolio.

View the "7 Internet of Things Stocks That Are a Perfect Fit to Our Connected Future".


MarketBeat - Stock Market News and Research Tools logo

MarketBeat empowers individual investors to make better trading decisions by providing real-time financial data and objective market analysis. Whether you’re looking for analyst ratings, corporate buybacks, dividends, earnings, economic reports, financials, insider trades, IPOs, SEC filings or stock splits, MarketBeat has the objective information you need to analyze any stock. Learn more about MarketBeat.

MarketBeat is accredited by the Better Business Bureau

© American Consumer News, LLC dba MarketBeat® 2010-2021. All rights reserved.
326 E 8th St #105, Sioux Falls, SD 57103 | U.S. Based Support Team at [email protected] | (844) 978-6257
MarketBeat does not provide personalized financial advice and does not issue recommendations or offers to buy stock or sell any security.

Our Accessibility Statement | Terms of Service | Do Not Sell My Information

© 2021 Market data provided is at least 10-minutes delayed and hosted by Barchart Solutions. Information is provided 'as-is' and solely for informational purposes, not for trading purposes or advice, and is delayed. To see all exchange delays and terms of use please see disclaimer. Fundamental company data provided by Zacks Investment Research. As a bonus to opt-ing into our email newsletters, you will also get a free subscription to the Liberty Through Wealth e-newsletter. You can opt out at any time.