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Wendy’s (NASDAQ:WEN) Bounces Back, Consolidates Near Multi-Year Highs: Should You Look to Get In?

Tuesday, July 14, 2020 | Nick Vasco
Wendy’s (NASDAQ:WEN) Bounces Back, Consolidates Near Multi-Year Highs: Should You Look to Get In?Wendy’s (NASDAQ: WEN) shares were sold off when markets started tanking in February, going from around $23 to $6.80 in less than a month. But shares quickly rebounded, approaching $20 a share just a month after hitting the lows. Since then, the stock has sat in a tight base between $20 and $22 a share.

The restaurant industry has been one of the worst performers during the pandemic.

But Wendy’s has outperformed as reflected by its share price performance. How has Wendy’s managed to do it and does the stock have another leg-up in it?

Bounce Back

Wendy’s business was strong just before the pandemic started to spread worldwide. Global same-restaurant sales were up around 4% through February. In the first week of March, comparable sales increased 15%, largely due to the successful launch of breakfast – more on that in a bit.

But Wendy’s would face a lot of challenges in the early innings of the pandemic.

The widespread requirement to stop offering dine-in led to a same-restaurant sales decrease of 30% during the last week of March.

On top of that, Wendy’s faced pressure on its margins, which decreased by 490 basis points yoy to 10.1%. The primary drivers were higher labor rates, commodity costs, breakfast training expenses, and maintenance costs. Much of the operating margin dip was directly attributable to COVID-19. Beef cost was largely responsible for the commodity inflation (of around 3.9%) due to disruptions in the supply chain caused by the pandemic.

Now for the good news:

Wendy’s hasn’t had to completely close down many stores. During the onset of the pandemic, Wendy’s reported that 96% of its global restaurants and 99% of its US restaurants remained open. While dine-in is still restricted, at best, due to social distancing rules, Wendy’s improving digital business has blunted the impact. Digital now accounts for 5.5% of sales, up from 2.5% in 2019. These transactions have been completed by drive-through and delivery.

The aforementioned breakfast launch has been another bright spot. Wendy’s marketing campaigns achieved a fantastic 50% awareness for the launch, which has driven impressive results. As of April, breakfast sales are accounting for 8% of total US sales. People returning to the office bodes well for additional growth in the breakfast segment going into 2021.

Wendy’s business has seen substantial improvement since the 30% sales decrease in the last week of March. Longbow analyst Alan Stump’s conversations with Wendy’s franchisees indicated that they saw a 15% decline in April, but that comps have turned positive in May.

Stump believes that Wendy’s will outperform its peers in the post-pandemic world and increased his price target to $25 a share from $24.


Wendy’s is trading at around 39x projected 2020 earnings and approximately 31x projected 2021 earnings.

The company decreased its Q2 dividend to $0.05 per share as it decided to conserve cash in the uncertain economic environment. Wendy’s is also putting its stock buyback program on hold.

Furthermore, Wendy’s cut capital expenditures by around $20 million and G&A by around $10 million for 2020. As of May 3, the company has a cash balance of $365 million.

There is a great chance that Wendy’s will be cash-flow positive for as long as the pandemic lasts, but its prudent to be conservative in this unprecedented landscape.

The valuation on Wendy’s is a little high on a P/E basis, but I think it’s a good value at these levels. The company appears set for solid growth over the next few years. This isn’t the type of stock that will turn into a 10-bagger, but it could give you double-digit annualized gains over the next 3-5 years.

Now let’s turn our attention to the chart and look for an entry point.


As touched on earlier, Wendy’s had one of the deepest V-shaped moves in the market in the early stages of the pandemic.

Since then, shares have spent around two months in a tight base between $20 and $22 a share on light volume. This is a bullish sign as it shows that investors are content to hold onto their positions while the stock digests its recent gains.

Shares briefly broke above $23 a share in June, before settling back into the base. The stock previously hit $23 (also briefly) in February. The $23-$24 level is the highest that shares have been since before the financial crisis.

WEN now sits right on the 50-day moving average, which recently crossed over the 200-day moving average. These are also good signs, as they show the stock isn’t extended.

Wendy’s (NASDAQ:WEN) Bounces Back, Consolidates Near Multi-Year Highs: Should You Look to Get In?

If Wendy’s breaks $24 a share on high volume, there’s a good chance it will have another leg-up. Keep a close eye on WEN going forward.

Companies Mentioned in This Article

CompanyBeat the Market™ RankCurrent PricePrice ChangeDividend YieldP/E RatioConsensus RatingConsensus Price Target
Wendys (WEN)1.8$22.19+0.5%0.90%46.23Buy$22.64
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Restaurant Stocks That Still Look Tasty As the Economy Reopens

As part of our national response to the Covid-19 pandemic, many Americans considered it their patriotic, if not moral, duty to support the restaurant industry. And while many consumers were intensely focused on their small, local restaurants, the national chains were still open for business during this time.

And the reality is that the national chains are going to be the most adaptable to whatever pace of economic recovery we see. Hopes for a “V” shaped recovery have pretty much gone out the window. The new model suggests a stair-step recovery may be the best-case scenario.

The worst case scenario for the restaurant industry will be one where different regions of the country are subject to rolling lockdowns. In a business with notoriously low margins, an open/close, open/close recovery would be disastrous.

It’s one reason why I’m not sure I would be diving into restaurant stocks right now. But the same was being said of airline stocks and cruise line stocks. And sure enough, discount investors have been trying to invest in these stocks.

But as all 50 states have now re-opened in some fashion, it’s not unlikely that restaurant stocks are drawing attention from investors. We’ve put together this presentation that highlights seven restaurant stocks that you should consider looking at if you want to dive into this sector.

View the "Restaurant Stocks That Still Look Tasty As the Economy Reopens".

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