Why Was Blue Apron Up 67% Yesterday?

Tuesday, March 17, 2020 | Sam Quirke
Shares of Blue Apron (NYSE: APRN) were among the best performing across the stock market yesterday as everything seemed to crash and burn. With the Dow Jones Industrial index down an incredible 2,997 points or 12.9% and the S&P 500 and the NASDAQ both down 12%, you’d be forgiven for thinking that no stock could emerge in the green on such a day.

But emerge they did, and with a 67% rally from Friday’s close, Blue Apron stock was the third best performing non-ETF across the entire stock market. For a company that’s been on the backfoot since the day their shares first went public in the summer of 2017, it must be a strange feeling that it’s taken a global pandemic to lift them off their all-time lows. As bars, restaurants and other non-essential businesses across the country are ordered to shut their doors, one fact of life remains true; people gotta eat.

What Do They Do?

Blue Apron’s business allows the average Joe to receive cold packaged fresh ingredients and chef-designed recipes. With foolproof instructions, even the biggest cereal-three-times-a-day amongst us can conjure up delicious, homemade meals. The company works off a subscription model and everything can be ordered online - you don’t even have to leave your house. A perfect business model for when tens of millions of Americans are all of a sudden working from home, told to maintain social distancing and in effect are in lockdown in their own houses.

However, it’s important to take a broad look at the company and its performance to date too. Its stock traded as high as $165 on it’s first day of trading and within a month was down 50% from those levels. Like many other companies that IPO’d in the second half of the last decade, frothy private valuations and pie in the sky numbers were brought back to reality fast as soon as shares went public. In the almost three years since then, shares are down over 98% and came close to breaking below $2/share last week.

For long term investors, it will feel as if the company’s revenue has done nothing but contract as they’ve failed to live up to any of their pre-IPO promises or potential. As recently as the middle of last month, they released their Q4 earnings which saw revenue fall 33% year on year as EPS were deeper in the red than analysts expected. Now that hasn’t stopped investors from eyeing them up and private investor Tai Lopez expressed interest in buying Blue Apron last month. For what it’s worth, he’s also the owner of meat subscription service, Farmers Box.

Getting Involved

With Monday’s move though, there might be even more investors knocking on the door in the coming weeks as Wall Street eyes up what companies are likely to prosper during these unprecedented times.

For those looking to get involved in the stock now, it’s in an attractive technical position. Shares had been basing out around the $2 mark over the past month which provides a solid level of support and there’s clearly good momentum flowing into the bid. The stock was trading at close to $8 as recently as December so it’s no stranger to being up more than 3x from where it closed last week.

Unless a cure for the coronavirus is announced tomorrow, consumer demand for food delivery is likely to ramp higher in the coming weeks and Blue Apron is one of the best-known names in the space. Just don’t look too closely at their long term chart.

Why Was Blue Apron Up 67% Yesterday?
7 Electric Vehicle (EV) Stocks That Are Ready to Rebound

The electric vehicle (EV) sector was nearly as frothy as the “pandemic stocks” in 2020. It wasn’t that the EV sector was dormant during the Trump administration.

But, as the saying goes, elections have consequences. And Wall Street understands they can make money in any administration. And as a bet that Joe Biden would win the presidency, electric vehicle stocks soared.

For starters, the Biden administration has already said it will prioritize climate change like no administration ever has. And one way they are going to do that is to incentivize the production and purchase of electric vehicles.

And to take advantage of this shift towards electric vehicle stocks, many private companies raced to get in on the action. The preferred way for many of these companies to go public was via a Special Purpose Acquisition Company (SPAC). A SPAC is basically a shortcut to the traditional IPO process.

However, what goes up frequently goes down and since late February, EV stocks have been getting battered. But this is creating an opportunity because the electric vehicle is still supposed to see exceptional growth over the next five years.

To help you take advantage of this we’ve created this special presentation that includes seven stocks that appear to be ready to take the next leg up.

View the "7 Electric Vehicle (EV) Stocks That Are Ready to Rebound ".

Companies Mentioned in This Article

CompanyMarketRank™Current PricePrice ChangeDividend YieldP/E RatioConsensus RatingConsensus Price Target
Blue Apron (APRN)1.6$5.98+8.1%N/A-1.71Buy$9.25
Compare These Stocks  Add These Stocks to My Watchlist 

MarketBeat - Stock Market News and Research Tools logo

MarketBeat empowers individual investors to make better trading decisions by providing real-time financial data and objective market analysis. Whether you’re looking for analyst ratings, corporate buybacks, dividends, earnings, economic reports, financials, insider trades, IPOs, SEC filings or stock splits, MarketBeat has the objective information you need to analyze any stock. Learn more about MarketBeat.

MarketBeat is accredited by the Better Business Bureau

© American Consumer News, LLC dba MarketBeat® 2010-2021. All rights reserved.
326 E 8th St #105, Sioux Falls, SD 57103 | U.S. Based Support Team at [email protected] | (844) 978-6257
MarketBeat does not provide personalized financial advice and does not issue recommendations or offers to buy stock or sell any security.

Our Accessibility Statement | Terms of Service | Do Not Sell My Information

© 2021 Market data provided is at least 10-minutes delayed and hosted by Barchart Solutions. Information is provided 'as-is' and solely for informational purposes, not for trading purposes or advice, and is delayed. To see all exchange delays and terms of use please see disclaimer. Fundamental company data provided by Zacks Investment Research.