Foot Locker Stock Is the Retail Value Play Growing at 46%

photo showing interior of foot locker retail store at unknown location

Key Points

  • The retail industry could soon see a rebound on a coming up on potential Federal Reserve interest rate cuts.
  • Within the peer group, it is clear that Foot Locker is the most discounted stock, opening the way for a bargain hunt.
  • Analysts understand there is much more upside to be had, and markets have yet to wake up to that fact.
  • 5 stocks we like better than Foot Locker

The market has now gone through a complete cycle in record time. From 2020 to today, it seems that interest rates and the underlying business cycle have gone from one end of the spectrum to the other without causing any of the turmoil that typically comes with such a swing.

These cycle swings can be a time for you to start fishing for outsized returns. Still, you don't want to go about it blindly. So here's how the professionals tend to go about it on Wall Street. For simplicity, there are consumer staples stocks which are characterized by their relative immunity to the business cycle. Consumer discretionary stocks, in contrast, are known for their high exposure to where the cycle is or is expected to be.

Knowing what you know now, it would be unlikely that you'll choose to look into stocks like Procter & Gamble NYSE: PG, which falls into the staples sector. People will likely keep buying their products regardless of whether it is a booming or busting recession. For this same reason, stocks like Foot Locker Inc. NYSE: FL become highly interesting to investors looking for value in an upcoming swing.

The Macroeconomic Breakdown is Favorable

What could make the prominent market players even look into these cyclical stocks in the first place? After all, the Consumer Discretionary Select Sector SPDR Fund NYSEARCA: XLY has underperformed the broader S&P 500 index by as much as 5% during the past six months.

However, zooming into the past five days, the consumer discretionary sector outperformed the broader market, meaning that traders and investors could already be pricing in their future expectations as to where the market could rotate in the coming months. Here's why their views are starting to change.

The Federal Reserve (the Fed) has expressed the potential for interest rate cuts coming this year. Yet, some market participants still need to be convinced about the timing of these cuts. According to the FedWatch tool at the CME Group Inc. NASDAQ: CME, traders are now pricing these interest rate cuts as soon as May of this year.

Lower interest rates mean cheaper money in the market. You better believe that the American consumer will be first in line to take advantage of cheaper money, more flexible financing rates, and promotions from their favorite brands, such as Foot Locker.

Considering that other players in the retail space, such as Dick's Sporting Goods Inc. NYSE: DKS, are trading at much more expensive levels relative to Foot Locker, not only on a price action basis but also on a traditional valuation basis. This is the fundamental case for investors to start a value-seeking investigation.

Beginning with price action, the overall sector trades at an average of 90% of their 52-week high prices. In contrast, Foot Locker sits at an attractive discount of 73% today. Digging into this performance gap, institutions like Charles Schwab Co. NYSE: SCHW and the Royal Bank of Canada NYSE: RY have started to buy the stock. And the bullish case for Foot Locker gets better. 

Why Foot Locker?

From the price discount considered to previous levels over the past twelve months, investors will notice other valuation metrics that make Foot Locker a clear buy target. By upping their stakes by as much as 9% and 12% over the past month, institutions lead the way to show you what's next.

On a price-to-book basis, the overall industry trades at an average of 4.1x, whereas direct competitor Dick's is an overvalued name at 5.8x P/B and also trading at 99% of its 52-week high to offer no discount to its shareholders.

Foot Locker, on the other hand, trades at a 78% discount to the industry with its 0.9x P/B valuation. But that is all in the present; it gives you a leg to stand on, but if you want to run, then it is the future you must understand.

Analysts are projecting an average earnings per share growth rate of 8% over the next twelve months for the industry and a more specific 4% for Dick's. At the same time, analysts see a lot more upside in Foot Locker's financials, projecting a significantly higher EPS growth rate of 46% over the year.

Considering that EPS typically drives stock prices, you can now see why Foot Locker's discount is not pricing in the 46% growth whatsoever. In contrast, other stocks are not only already pricing in their growth but also overextending these projections.

Should you invest $1,000 in Foot Locker right now?

Before you consider Foot Locker, you'll want to hear this.

MarketBeat keeps track of Wall Street's top-rated and best performing research analysts and the stocks they recommend to their clients on a daily basis. MarketBeat has identified the five stocks that top analysts are quietly whispering to their clients to buy now before the broader market catches on... and Foot Locker wasn't on the list.

While Foot Locker currently has a "Hold" rating among analysts, top-rated analysts believe these five stocks are better buys.

View The Five Stocks Here

Elon Musk's Next Move Cover

Wondering when you'll finally be able to invest in SpaceX, StarLink, or The Boring Company? Click the link below to learn when Elon Musk will let these companies finally IPO.

Get This Free Report

Companies Mentioned in This Article

CompanyMarketRank™Current PricePrice ChangeDividend YieldP/E RatioConsensus RatingConsensus Price Target
Consumer Discretionary Select Sector SPDR Fund (XLY)N/A$174.19+1.0%0.78%N/AHold$0.07
DICK'S Sporting Goods (DKS)
4.88 of 5 stars
$205.59-0.2%2.14%16.88Moderate Buy$208.64
Foot Locker (FL)
3.8663 of 5 stars
Royal Bank of Canada (RY)
4.4356 of 5 stars
$97.28-2.6%3.07%12.25Moderate Buy$137.67
Charles Schwab (SCHW)
4.6235 of 5 stars
CME Group (CME)
4.5851 of 5 stars
Procter & Gamble (PG)
4.5027 of 5 stars
$162.58+0.7%2.48%26.57Moderate Buy$168.81
Compare These Stocks  Add These Stocks to My Watchlist 

Gabriel Osorio-Mazilli

About Gabriel Osorio-Mazilli


Contributing Author

Value Stocks, Asian Markets, Macro Economics


Gabriel Osorio-Mazilli has been a contributing writer for MarketBeat since 2023.

Areas of Expertise

Value investing, long/short trading, options, emerging markets


CFA Level I candidate; Goldman Sachs corporate training; independent courses

Past Experience

Analyst at Goldman Sachs, associate at Citigroup, senior financial analyst in real estate

Featured Articles and Offers

How to Become a "Make Money" Investor

How to Become a "Make Money" Investor

Whether you're a seasoned investor or just starting, this video offers valuable insights into making strategic choices that prioritize long-term growth and stability over short-term gains.

Search Headlines: