Sports Entertainment Group Limited engages in broadcasting and publishing business in Australia. It operates through Media and Complementary Services segments. The company operates various radio stations, such as SEN 1116, SEN 1170, SEM 1629, Spirit 621AM, 2CH 1170AM, 1539AM Sydney, 1593AM Melbourne, and 90.7FM Darwin; provides SEN, an application that offers news and information about sports; SENTrack, an independent racing and greyhound radio racing service; and SEN Spirit, a sport and music show; and publishes AFL Record, a weekly match-day magazine content, and Lifestyle1 magazine. It also delivers brand content stories to national, metropolitan, and regional audiences through various platforms, such as radio, print, television, online, in-stadium, and events. In addition, the company provides live satellite and internet-based vision transfer services through Rapid TV; and television production services, such as production, filming, editing, talent sourcing, and delivery to broadcasters and brands. Further, it offers sports marketing agency services, which delivers event, activation, and hospitality experiences; and talent management services, including contract negotiation, marketing and endorsement opportunities, media opportunities, building the talent's personal brand, and planning for the future, as well as the representation of media professionals, such as presenters, broadcasters, and entertainers. The company was formerly known as Pacific Star Network Limited and changed its name to Sports Entertainment Group Limited in November 2020. Sports Entertainment Group Limited was incorporated in 1987 and is based in Southbank, Australia.
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